Does the keyword research consider keyword difficulty and competition?

Yes, keyword research conducted by SEO packages typically includes an analysis of keyword difficulty and competition. Here's how keyword difficulty and competition are considered in the keyword research process:

1. **Keyword Difficulty Analysis**: SEO packages use keyword research tools like SEMrush, Ahrefs, Moz Keyword Explorer, and others to assess the difficulty of ranking for specific keywords. Keyword difficulty is usually represented by a numerical score or scale provided by these tools, indicating how challenging it would be to achieve high rankings for a particular keyword.

2. **Factors Influencing Keyword Difficulty**: Several factors contribute to keyword difficulty, including:
   - **Authority of Competing Websites**: Keywords with high competition often have strong, authoritative websites ranking in top positions.
   - **Backlink Profile**: The number and quality of backlinks pointing to competing pages can influence their ranking strength.
   - **Content Quality**: The relevance, depth, and quality of content on top-ranking pages affect their ability to rank for specific keywords.
   - **On-Page SEO**: Optimization factors such as meta tags, internal linking, keyword usage, and content structure impact keyword rankings.

3. **Competitive Analysis**: SEO packages analyze competitor websites ranking for target keywords to understand their strengths and weaknesses. This includes assessing competitor domain authority, backlink profiles, content quality, and SEO strategies employed to rank for similar keywords.

4. **Keyword Difficulty Scores**: Keyword research tools provide keyword difficulty scores ranging from low to high, indicating the level of effort required to compete for each keyword. SEO packages prioritize keywords with manageable difficulty scores based on your website's current authority and resources.

5. **Balancing Keyword Difficulty and Potential**: SEO packages aim to strike a balance between keyword difficulty and potential rewards. They identify keywords with moderate to low difficulty that still have substantial search volume and relevance to your business objectives.

6. **Long-Tail Keywords**: In addition to traditional short-tail keywords, SEO packages often target long-tail keywords with lower competition and more specific search intent. These keywords may have lower search volume individually but can collectively attract highly targeted traffic.

7. **Adjusting Strategy**: Based on keyword difficulty and competition analysis, SEO packages adjust keyword targeting and content strategies. This may involve focusing efforts on less competitive keywords initially while gradually targeting more competitive keywords as website authority grows.

By considering keyword difficulty and competition in keyword research, SEO packages help businesses optimize their SEO strategies effectively. This approach ensures that resources are allocated to keywords where the potential benefits outweigh the challenges, ultimately improving organic search rankings and driving relevant traffic to the website.