What is the Skyscraper technique in link building?

The Skyscraper technique is a link building strategy that involves three steps:

1. Finding high-quality content in your niche that has already attracted a large number of backlinks.
2. Creating even better content on the same topic, making it more comprehensive, up-to-date, visually appealing, or providing additional value to the audience.
3. Reaching out to the websites that linked to the original content and pitching them your improved version, asking them to consider linking to your content instead.

The idea behind the Skyscraper technique is to leverage the popularity and authority of existing content to attract links to your own content. By creating something even better, you increase the chances of getting noticed and earning links from authoritative sources.

To implement the Skyscraper technique, you can use tools like Ahrefs, SEMrush, or Moz to identify popular content in your niche with a high number of backlinks. Then, create your own content that is even better, and use email outreach or social media to reach out to the websites that linked to the original content and pitch them your improved version.

It's important to note that the Skyscraper technique requires a significant amount of time and effort to create high-quality content and conduct outreach. However, when done correctly, it can be an effective link building strategy that helps improve your website's authority and search engine rankings.