What is the impact of outbound links on SEO?

Outbound links, which are links from your website to other sites, can have several impacts on SEO (Search Engine Optimization):

1. Relevance: Outbound links to reputable and relevant sites can help search engines understand the content and context of your page better, which can improve your site's relevance for certain keywords.

2. Authority: If you link out to authoritative sites, it can signal to search engines that your site is also high-quality and trustworthy. This can potentially improve your site's ranking.

3. User Experience: Outbound links can enhance the user experience by providing additional resources and references. This can lead to longer time on site and lower bounce rates, which are positive signals for SEO.

4. Anchor Text: The anchor text of your outbound links can also impact SEO. If the anchor text is relevant and descriptive, it can help search engines understand the content of the linked-to page. However, excessive use of keywords in anchor text can be seen as manipulative and could potentially lead to penalties.

5. Link Schemes: Be careful about link schemes. Buying links or participating in link exchanges can lead to penalties from search engines. Always ensure that your outbound links are natural and add value for your users.

Remember, while outbound links can have a positive impact on SEO, they should not be the primary focus of your SEO strategy. The quality and relevance of your own content should always come first.