What is link equity and how does it affect SEO?

Link equity, also known as link juice, is a term used in SEO to describe the value or authority that a link passes from one website to another. When a website links to another website, it can pass along some of its link equity, which can help improve the search engine rankings of the linked-to website.

Link equity is important for SEO because it is one of the factors that search engines use to determine the authority and relevance of a website. When a website has a lot of high-quality links pointing to it, it is seen as more authoritative and relevant, which can help it rank higher in search engine results pages (SERPs).

Here are some ways that link equity can affect SEO:

1. Page Rank: Link equity is one of the factors that Google's Page Rank algorithm uses to determine the authority and relevance of a website. When a website has a lot of high-quality links pointing to it, it can increase its Page Rank, which can help it rank higher in search results.

2. Domain Authority: Link equity can also affect a website's domain authority, which is a metric used by SEO tools like Moz and Ahrefs to measure the overall authority and strength of a website. When a website has a lot of high-quality links pointing to it, it can increase its domain authority, which can help it rank higher in search results.

3. Keyword Rankings: Link equity can help improve a website's keyword rankings by passing authority and relevance from one page to another. When a high-authority page links to a lower-authority page on the same website, it can help improve the search engine rankings of the linked-to page.

4. Link Building: Link equity is an important factor in link building because it helps determine the value of a link. When building links, it's important to focus on getting high-quality links from authoritative websites because these links will pass along more link equity and have a greater impact on your SEO.

5. Internal Linking: Link equity is also important for internal linking because it helps distribute authority and relevance throughout a website. By linking to other pages on your website, you can pass along link equity and help improve the search engine rankings of those pages.

In summary, link equity is an important factor in SEO because it helps determine the authority and relevance of a website. By focusing on getting high-quality links from authoritative websites, building internal links, and distributing link equity throughout your website, you can improve your search engine rankings and attract more traffic to your site.