How do you recover from a Google algorithm update affecting links?

If a Google algorithm update has negatively affected your website's link profile, there are a few steps you can take to recover:

1. Identify the issue: The first step is to identify the issue that caused the algorithm update to negatively affect your website's link profile. This can be done by using tools such as Google Search Console, Google Analytics, and other SEO tools to analyze your website's traffic, rankings, and links.
2. Review your link profile: Review your website's link profile and identify any low-quality or spammy links that may have caused the issue. This can include links from irrelevant websites, links with over-optimized anchor text, and links from low-authority websites.
3. Disavow low-quality links: Once you've identified low-quality links, you can use Google's Disavow Tool to disavow them. This tells Google to ignore these links when evaluating your website's link profile.
4. Create high-quality content: Create high-quality, valuable, and informative content that will attract links from other websites and social media. This can help to improve your website's link profile and search engine rankings.
5. Build relationships: Build relationships with other websites and industry influencers through outreach and engagement. This can help to establish your website as a reputable and trustworthy source of information, and can lead to more high-quality links.
6. Diversify your link portfolio: Diversify your link portfolio by building links from a variety of sources, such as industry-specific websites, social media, and online directories.
7. Monitor your link profile: Monitor your website's link profile regularly to ensure that it remains healthy and natural. Use tools such as Google Search Console and other SEO tools to track your website's links and identify any potential issues.
8. Stay up-to-date with best practices: Stay up-to-date with the latest best practices and guidelines for link building. This can help you to avoid any penalties from future algorithm updates.
9. Be patient: Recovering from a Google algorithm update can take time. Be patient and focus on building high-quality links and creating high-quality content.
10. Consider hiring a professional: If you're having trouble recovering from a Google algorithm update, consider hiring a professional SEO agency or consultant to help you. They can provide expert guidance and support to help you recover and improve your website's link profile.

It's important to note that recovering from a Google algorithm update requires a holistic approach that includes both on-page and off-page optimization. Building high-quality links and creating high-quality content are important, but it's also important to ensure that your website is technically sound, mobile-friendly, and optimized for search engines. Additionally, it's important to focus on building relationships and creating high-quality content that will be valuable to the target audience, rather than solely focusing on links.