What is the Skyscraper Technique in link building?

The Skyscraper Technique is a link building strategy developed by Brian Dean of Backlinko. It involves three main steps:

1. Finding high-quality content: The first step in the Skyscraper Technique is to find high-quality content in your industry that has already earned a lot of links. This could include blog posts, infographics, research studies, or other types of content.
2. Creating better content: Once you've identified some high-quality content, create something even better. This could include updating the content with new information, adding more depth or detail, or presenting the information in a more visually appealing format.
3. Reaching out to website owners: Once you've created your better content, reach out to the website owners who linked to the original content and suggest that they link to your content instead. Provide them with a link to your content and explain why it's better than the original.

The Skyscraper Technique can be a powerful tool for link building, as it allows you to create high-quality content that provides value to your audience and earns links from authoritative websites in your industry. However, it's essential to focus on quality over quantity and to avoid using automated tools or spammy tactics, as these can harm your site's reputation and search engine rankings.

When using the Skyscraper Technique, it's also important to be strategic about the content you choose to improve and the website owners you reach out to. Look for high-quality content that is relevant to your site and has already earned a lot of links, and focus on building relationships with website owners who are likely to be interested in your content. By following these best practices, you can use the Skyscraper Technique to build a strong foundation for your site's link building strategy.