How do contextual links influence SEO?

Contextual links are links that are placed within the body of a webpage's content and are surrounded by relevant text. These links are valuable for SEO because they provide context and relevance to search engines, helping them understand the content and its relationship to other webpages.

Here are some ways that contextual links can influence SEO:

1. Relevance: Contextual links provide relevance to search engines by showing them that the linked content is related to the surrounding text. This helps search engines understand the content and its context, which can improve its ranking for relevant keywords.
2. Authority: Contextual links from authoritative sites can pass on link equity and help improve the ranking of the linked page. This is because authoritative sites are often seen as trustworthy and relevant by search engines, and their links can help boost the ranking of the linked page.
3. User experience: Contextual links can improve the user experience by providing additional resources and information that are relevant to the content. This can help keep users engaged and on the site longer, which can reduce bounce rates and improve rankings.
4. Anchor text: The anchor text of contextual links can provide additional context and relevance to search engines. This is because the anchor text often includes keywords that are relevant to the linked content, helping search engines understand what the content is about.
5. Freshness: Contextual links can help signal to search engines that the content is fresh and up-to-date. This is because links from recent articles or webpages can indicate that the content is current and relevant, which can help improve its ranking.

Overall, contextual links can have a significant influence on SEO by providing relevance, authority, user experience, anchor text, and freshness signals to search engines. By earning high-quality contextual links from authoritative sites, you can improve your search engine rankings and drive more traffic to your site.