What are editorial links and how can you earn them?

Editorial links are links that are naturally placed within the content of a website, as opposed to links that are paid for or placed as part of a sponsored campaign. Editorial links are often considered to be more valuable for SEO because they are seen as more trustworthy and authoritative by search engines.

There are a few ways you can earn editorial links:

1. **Creating high-quality content:** One of the best ways to earn editorial links is to create high-quality, informative content that other websites will want to link to. This could include original research, thought leadership articles, or in-depth guides on topics related to your industry.
2. **Building relationships with journalists and bloggers:** Building relationships with journalists and bloggers who cover your industry can be a valuable way to earn editorial links. You can do this by reaching out to them and offering to provide expert insights or commentary on relevant topics, or by offering to write guest articles for their publications.
3. **Promoting your content:** Once you have created high-quality content, it's important to promote it to your target audience. This can help increase the visibility of your content and make it more likely to be linked to by other websites.
4. **Monitoring media coverage:** It's important to monitor media coverage of your company and industry, as this can help you identify opportunities for earning editorial links. You can use tools like Google Alerts or Mention to track mentions of your company and industry, and then reach out to the journalists and bloggers who have covered you to thank them and offer to provide additional information or resources.

Overall, earning editorial links requires a focus on creating high-quality content and building relationships with influencers in your industry. It's also important to promote your content and monitor media coverage to identify opportunities for earning editorial links.