Name some popular SEO tools and their uses.

Certainly! Here are some popular SEO tools and their primary uses:

1. **Ahrefs**: A comprehensive SEO toolset that includes site audits, backlink analysis, keyword research, competitive analysis, and rank tracking. It helps to identify opportunities for improving organic search rankings and analyzing competitors.

2. **SEMrush**: Offers features for keyword research, site auditing, backlink analysis, competitive analysis, rank tracking, and more. SEMrush provides insights into organic and paid search strategies of competitors and helps optimize your own SEO and PPC campaigns.

3. **Google Search Console**: A free tool from Google that provides data and insights about how your site appears in Google search results. It helps monitor and maintain your site's presence in Google Search, submit sitemaps, diagnose crawling issues, and more.

4. **Google Analytics**: Another free tool from Google that provides detailed statistics and analytics of website traffic, including sources of traffic, user behavior, conversions, and more. It's essential for understanding the effectiveness of SEO efforts and user engagement on your site.

5. **Moz Pro**: Offers tools for keyword research, link building, site audits, rank tracking, and on-page optimization recommendations. Moz Pro provides actionable insights to improve search engine rankings and visibility.

6. **Screaming Frog SEO Spider**: A website crawler that helps identify SEO issues by crawling website URLs and analyzing key elements such as meta tags, headers, broken links, and duplicate content. It's particularly useful for technical SEO audits.

7. **Yoast SEO**: A WordPress plugin that helps optimize WordPress websites for search engines. It provides features like content analysis, XML sitemap generation, meta tag management, readability analysis, and more to improve on-page SEO.

8. **SpyFu**: Focuses on competitor analysis and keyword research. SpyFu helps identify keywords that competitors are ranking for, analyze their PPC campaigns, and discover new opportunities for organic and paid search strategies.

9. **BuzzSumo**: Helps identify popular content in your industry based on social shares and engagement metrics. It assists in content ideation, influencer discovery, and understanding trends that can inform your content and SEO strategy.

10. **Ubersuggest**: Provides keyword research, competitive analysis, and SEO audit features. Ubersuggest helps uncover keyword opportunities, analyze backlinks, and track rankings across search engines.

These tools vary in features and pricing, but collectively they cover a wide range of SEO activities from keyword research and content optimization to technical SEO auditing and competitive analysis. Choosing the right tools depends on your specific SEO needs, budget, and level of expertise.