What metrics do you consider while evaluating SEO performance?

When evaluating SEO performance, several key metrics provide insights into how well your website is performing in search engines and how effectively your SEO efforts are contributing to your goals. Here are the primary metrics to consider:

### 1. **Organic Traffic**

- **Total Organic Sessions**: The number of visits to your website from organic search results.
- **Organic Traffic Growth**: Percentage increase or decrease in organic traffic over time.
- **Traffic by Landing Page**: Which pages are receiving the most organic traffic.

### 2. **Keyword Rankings**

- **Keyword Ranking Positions**: Monitor the positions of your target keywords in search engine results pages (SERPs).
- **Keyword Ranking Changes**: Track improvements or declines in keyword rankings.

### 3. **Click-Through Rate (CTR)**

- **Organic CTR**: The percentage of users who click on your website's link in the search results compared to the total number of impressions.

### 4. **Conversion Rate**

- **Organic Conversion Rate**: Percentage of organic visitors who complete a desired action (e.g., purchase, sign-up, download).

### 5. **Bounce Rate**

- **Organic Bounce Rate**: Percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate issues with content relevance or user experience.

### 6. **Pages per Session**

- **Pages per Organic Session**: Average number of pages a user visits during an organic session. Higher numbers typically indicate better engagement.

### 7. **Average Session Duration**

- **Average Time on Site**: How long visitors spend on your site during an organic session. Longer durations often indicate engaging content.

### 8. **Backlinks**

- **Backlink Metrics**: Number of backlinks, referring domains, and quality of backlinks pointing to your site. Tools like Ahrefs or Moz can provide detailed insights.

### 9. **Domain Authority (DA) and Page Authority (PA)**

- **DA and PA**: Metrics that indicate the authority and strength of your domain and individual pages. Higher authority can positively impact rankings.

### 10. **Technical SEO Audits**

- **Crawl Errors**: Identify and fix issues like broken links, duplicate content, or indexing problems that can affect SEO performance.

### 11. **Local SEO Metrics (if applicable)**

- **Local Pack Rankings**: Position in the local map pack for relevant keywords.
- **Local Citations**: Number of mentions of your business name, address, and phone number across the web.

### 12. **Mobile SEO Performance**

- **Mobile Traffic and Engagement**: Metrics specific to visitors accessing your site via mobile devices.

### 13. **Competitive Analysis**

- **Competitor Rankings**: Compare your performance with competitors for key metrics like keyword rankings, traffic, and backlinks.

### 14. **ROI and Revenue**

- **SEO Revenue and ROI**: Measure the revenue generated directly from organic traffic and calculate return on investment for SEO efforts.

### 15. **User Experience Metrics**

- **Core Web Vitals**: Metrics like loading speed, interactivity, and visual stability, which are crucial for user experience and now impact search rankings.

By regularly monitoring these metrics and analyzing trends, you can gauge the effectiveness of your SEO strategies, identify areas for improvement, and make informed decisions to optimize your website's performance in search engines.