How do you evaluate the impact of social media shares on link building?

Evaluating the impact of social media shares on link building can be challenging, as there is no direct correlation between the number of social media shares and the number of links that a piece of content receives. However, there are several ways to evaluate the potential impact of social media shares on link building:

1. Monitor social media shares: Use social media monitoring tools to track the number of shares that your content receives on different platforms. This can help you identify which pieces of content are resonating with your audience and are more likely to be shared and linked to.
2. Analyze referral traffic: Look at your website analytics to see if there is a correlation between social media shares and referral traffic. If a piece of content receives a lot of social media shares, it may also drive traffic to your website from social media platforms.
3. Identify potential link opportunities: Use social media to identify potential link opportunities. For example, if you see that a blogger or journalist has shared your content on social media, you can reach out to them and ask if they would be interested in linking to your content from their website.
4. Use social media as a distribution channel: Use social media as a distribution channel to promote your content and increase its visibility. The more people who see your content, the more likely it is that someone will link to it.
5. Track the number of links: Use link tracking tools to monitor the number of links that your content receives over time. This can help you evaluate the impact of social media shares on link building and identify which pieces of content are most effective at earning links.
6. Conduct a link building campaign: Consider conducting a link building campaign to actively earn links from high-authority websites. While social media shares can help increase the visibility of your content, they are not a substitute for a targeted link building campaign.

Overall, evaluating the impact of social media shares on link building requires a holistic approach that involves monitoring social media shares, analyzing referral traffic, identifying potential link opportunities, using social media as a distribution channel, tracking the number of links, and conducting a link building campaign. By taking these steps, you can maximize the potential impact of social media shares on link building and improve your website's search engine rankings.