How does link building tie into content marketing strategies?

Link building and content marketing are closely related and often go hand-in-hand. Here are a few ways that link building ties into content marketing strategies:

1. High-quality content attracts links: Creating high-quality, valuable, and informative content is the foundation of a successful content marketing strategy. This type of content is more likely to attract links from other websites and social media, which can help to improve search engine rankings and increase referral traffic.
2. Content marketing provides linkable assets: Content marketing provides linkable assets that can be used to attract links from other websites and social media. These assets can include blog posts, infographics, videos, whitepapers, and other types of content.
3. Content marketing supports link building outreach: Content marketing can support link building outreach by providing valuable and informative content that can be shared with influencers and other websites. This can help to increase the chances of getting a link, as the content provides value to the influencer or website.
4. Link building supports content promotion: Link building can support content promotion by driving referral traffic to the content. This can help to increase visibility, engagement, and social shares, which can lead to more links.
5. Link building supports content repurposing: Link building can support content repurposing by providing new opportunities to promote and distribute the content. For example, a popular blog post can be turned into an infographic or video, which can then be promoted and linked to by other websites and social media.
6. Link building supports content strategy: Link building can support content strategy by providing insights into what types of content are attracting links and driving traffic. This can help to inform future content creation and distribution efforts.
7. Link building supports keyword strategy: Link building can support keyword strategy by providing insights into what keywords are driving links and traffic. This can help to inform future keyword research and optimization efforts.
8. Link building supports brand awareness: Link building can support brand awareness by increasing visibility and credibility for a website. This can help to establish a website as an authoritative and trustworthy source of information.

It's important to note that link building and content marketing should be a part of a holistic digital marketing strategy, and they should be done in a way that aligns with the website's values and goals. Building links for the sake of building links can lead to penalties from search engines and damage the website's reputation. Additionally, it's important to focus on creating high-quality content that will be valuable to the target audience and building relationships with influencers and other websites.