What is the Skyscraper technique in SEO?

The Skyscraper technique is a popular SEO strategy developed by Brian Dean of Backlinko. It is designed to create high-quality content that naturally attracts backlinks and improves search engine rankings. Here's how the Skyscraper technique works:

### 1. **Identify Link-Worthy Content**

- **Step 1: Research**: Start by identifying content in your niche that has already performed well in terms of links and social shares. Look for topics that resonate with your target audience and have demonstrated linkability.

### 2. **Create Something Better**

- **Step 2: Create**: Develop content that is significantly better than what currently exists. This could mean making it more comprehensive, up-to-date, visually appealing, or better structured. The goal is to provide more value and a better user experience than existing content.

### 3. **Promote Aggressively**

- **Step 3: Promote**: Once your content is published, actively promote it to reach out to influencers, bloggers, and websites that have linked to similar content before. Notify them about your superior content and encourage them to link to it.

### 4. **Benefits of the Skyscraper Technique**

- **Higher Quality Content**: Focuses on creating content that stands out in terms of quality and usefulness, which naturally attracts links and social shares.
 
- **Improved SEO**: By acquiring more backlinks from reputable sources, your content is likely to rank higher in search engine results pages (SERPs).

- **Enhanced Authority**: Establishes your website as a valuable resource in your niche, potentially leading to increased traffic and conversions.

### Example Scenario:

- Suppose you find an article titled "Top 10 SEO Techniques for 2023" that has gained significant traction with backlinks and shares.
 
- To apply the Skyscraper technique, you could create a more detailed and updated guide titled "Top 15 Advanced SEO Techniques for 2024".
 
- Enhance your content with new insights, case studies, visuals, and possibly video content to make it more engaging and comprehensive than existing articles.
 
- Lastly, promote your content by reaching out to those who have linked to similar content in the past, notifying them about your superior resource.

By following these steps, the Skyscraper technique leverages the power of high-quality content and strategic promotion to improve SEO performance and increase organic traffic over time.