What are the key differences between local and global on-page SEO?

Local and global on-page SEO differ in their focus and target audience. Here are some key differences between local and global on-page SEO:

1. Target audience: Local on-page SEO targets a local audience, while global on-page SEO targets a global audience. This means that local on-page SEO focuses on optimizing content for a specific location, while global on-page SEO focuses on optimizing content for a broader audience.
2. Keywords: Local on-page SEO uses location-specific keywords, while global on-page SEO uses broader, more general keywords. This means that local on-page SEO targets keywords that include a location, such as "best restaurants in New York City," while global on-page SEO targets keywords that are not location-specific, such as "best restaurants."
3. Content: Local on-page SEO provides locally relevant content that is specific to the location being targeted, while global on-page SEO provides more general content that is relevant to a broader audience. This means that local on-page SEO may include information about local events, businesses, or attractions, while global on-page SEO may include more general information about a topic.
4. Schema markup: Local on-page SEO uses schema markup to provide additional context to search engines about the location being targeted, while global on-page SEO may not use schema markup as extensively. This can include using the LocalBusiness schema to provide information about a business, such as address, phone number, and hours of operation.
5. Google My Business: Local on-page SEO optimizes for Google My Business to improve local search engine rankings, while global on-page SEO may not use Google My Business as extensively. This can include providing accurate and consistent business information, such as address, phone number, and hours of operation.
6. Internal linking: Local on-page SEO uses internal linking to provide additional context and help users find related content on the site that is specific to the location being targeted, while global on-page SEO may use internal linking to provide additional context and help users find related content on the site that is relevant to a broader audience.

By understanding the key differences between local and global on-page SEO, website owners can create content that is optimized for their target audience and provides value to users. This can help improve search engine rankings, increase visibility, and drive more traffic to their site.