How does dwell time impact on-page SEO?

Dwell time is the amount of time a user spends on a webpage after clicking on a search engine result. It is an important metric for on-page SEO because it is often used as a signal of user engagement and satisfaction.

When a user spends more time on a webpage, it typically indicates that they find the content valuable, informative, and engaging. This, in turn, can signal to search engines that the page is relevant and useful for the search query, which can help improve its search engine rankings.

On the other hand, if users quickly leave a webpage after clicking on a search engine result (a phenomenon known as "pogo-sticking"), it can signal to search engines that the page is not relevant or useful for the search query. This can negatively impact the page's search engine rankings.

To improve dwell time, it is important to create high-quality, engaging content that provides value to users. This can include using clear and concise language, breaking up text into shorter paragraphs and sentences, using headings and subheadings to organize content, and using images and videos to make the content more engaging.

Additionally, it is important to ensure that the page is easy to navigate and that users can quickly find the information they are looking for. This can include using clear calls-to-action, providing relevant internal links, and optimizing the page's load time.

By improving dwell time, website owners can create a better user experience, improve engagement metrics, and potentially boost their search engine rankings.