How do you write title tags for brand recognition and SEO?

Writing title tags for brand recognition and SEO involves striking a balance between including relevant keywords and promoting your brand. Here are some tips to help you do so:

1. Include your brand name: Including your brand name in your title tag can help build brand recognition and reinforce your brand identity. A good rule of thumb is to place your brand name at the end of the title tag, after your primary keyword(s).
2. Use your primary keyword(s): Including relevant keywords in your title tag is important for SEO, as it helps search engines understand the content and relevance of your page. Make sure to use your primary keyword(s) naturally and in a way that makes sense for the content.
3. Keep it concise: Title tags should be no longer than 50-60 characters, including spaces. This ensures that they display correctly in search results and don't get cut off. Keep your title tags concise and to the point, focusing on the most important information.
4. Make it compelling: Your title tag should be compelling and engaging, encouraging users to click through to your page. Use action-oriented language and create a sense of urgency or excitement.
5. Use branded keywords: Including branded keywords, such as your brand name or a unique product or service name, can help build brand recognition and reinforce your brand identity.
6. Avoid keyword stuffing: While it's important to include relevant keywords in your title tag, avoid keyword stuffing or using awkward phrasing in an attempt to include as many keywords as possible. Focus on creating a title tag that is clear, concise, and easy to read.

By following these tips, you can write title tags that are both optimized for SEO and effective at building brand recognition. Here are some examples:

* "Women's Running Shoes - Shop the Latest Styles from [Brand Name]"
* "Personal Injury Lawyers - Get Experienced Representation from [Brand Name]"
* "Luxury Beach Resorts - Relax in Paradise with [Brand Name]"

These title tags include relevant keywords, promote the brand, and create a sense of urgency or excitement, making them both SEO-friendly and compelling for users.