What types of content perform best in guest posts?

The type of content that performs best in guest posts can vary depending on the audience and the blog or website where the post will be published. However, here are some types of content that tend to perform well:

1. How-to guides and tutorials: Readers love practical, actionable content that helps them solve a problem or learn something new. How-to guides and tutorials that provide step-by-step instructions are especially popular.
2. Listicles: Listicles, or articles that are formatted as lists, are easy to read and can be very engaging. They are also highly shareable on social media, which can help increase visibility and traffic to your post.
3. Research-backed content: Content that is based on original research or data can be very compelling. If you have access to data or studies that support your points, be sure to include them in your post.
4. Personal stories and anecdotes: Sharing personal stories and anecdotes can help make your content more relatable and engaging. It can also help establish your credibility and expertise in your field.
5. Thought leadership: Writing about industry trends, insights, and predictions can help establish you as a thought leader in your field. This type of content can be especially effective if it provides a unique perspective or challenges conventional wisdom.
6. Case studies: Case studies that show how a particular strategy or tactic has worked in practice can be very compelling. They provide concrete evidence of the effectiveness of your approach and can help build trust with your audience.
7. Interviews and expert roundups: Interviewing experts in your field or rounding up insights from multiple experts can help add credibility and variety to your content. It can also help attract a wider audience, as readers may be interested in what the experts have to say.

Ultimately, the key to creating content that performs well in guest posts is to provide value to your audience. Whether you're sharing practical tips, original research, or personal stories, make sure that your content is informative, engaging, and relevant to your target audience.