Recent posts
#31
Reddit / Re: **Reading "Am I The A**HOL...
Last post by SEO - Jun 30, 2025, 02:59 PMThat sounds like a great idea for a YouTube channel! "Am I the A**hole?" (AITA) stories from Reddit have consistently proven to be highly engaging and popular content for various media, including YouTube.
Here's why reading AITA stories, especially in "Volume" format, can be a successful content strategy, along with some tips for creating a compelling Volume 3:
Why AITA Stories Work on YouTube
Relatability & Human Drama: Everyone faces ethical dilemmas, and AITA stories tap into the universal human experience of judging situations and seeking validation or external perspective. The "judging" aspect is highly interactive.
Emotional Rollercoaster: These stories often involve conflict, unexpected twists, frustration, vindication, and sometimes heartwarming resolutions. This keeps viewers hooked.
Community Engagement: The core of AITA is discussion. Viewers love to share their own opinions in the comments, creating a lively and engaging community around your videos.
Evergreen Content: While specific stories might trend, the fundamental premise of AITA is timeless. There's a constant stream of new stories being posted on Reddit.
Easy to Produce (Relatively): Compared to highly edited vlogs or complex animations, reading Reddit stories primarily requires a good microphone, clear speaking, and some basic editing.
"Parasocial" Relationships: A good narrator can build a connection with their audience, making viewers feel like they're discussing the stories with a friend.
Creating "Am I The A**HOLE?" Reddit Stories: Volume 3
Given you're calling it "Volume 3," you likely have some experience, but let's refine and optimize for continued success:
Story Selection is Key:
"Hot" Stories: Look for stories that have recently gained a lot of traction (high upvotes, many comments) on r/AmItheAsshole or r/AITAH (the latter being more active recently).
Controversy: Stories with genuinely debatable verdicts (NTA vs. YTA vs. ESH vs. NAH) tend to generate more discussion.
"Update" Potential: If possible, find stories with subsequent updates that can provide a richer narrative arc.
Variety: Include a mix of themes (family, relationships, work, friendships) and emotional tones within a single "Volume" video to keep it fresh.
Length: A good "volume" might contain 3-5 stories, depending on their individual length, aiming for a total video duration that holds viewer attention (e.g., 15-30 minutes).
Readability: Ensure the story is well-written and flows smoothly for an audio narration.
Engaging Narration:
Clear Audio: A good microphone is essential. Eliminate background noise.
Expressive Reading: Don't just read monotone. Infuse emotion, pause for dramatic effect, and vary your pace to match the story's intensity. Practice vocal characterization for different individuals in the story (subtly, not over-the-top).
Your Commentary: This is what makes your channel yours.
Pre-Reading Analysis: Briefly introduce the story and give your initial "gut reaction."
During Reading (Optional but Effective): Small, well-timed interjections, gasps, or reactions can add to the entertainment.
Post-Reading Verdict & Discussion: Clearly state your verdict (NTA, YTA, etc.) and explain why. Reference specific details from the story and the common Reddit acronyms.
Relate to Personal Experiences (if appropriate): Share a brief, relevant anecdote if it enhances the story and connects with the audience.
Invite Discussion: End by directly asking viewers for their verdict and thoughts in the comments.
Visuals & Editing:
Text on Screen: As you read, display the text of the story on the screen. This allows viewers to read along, helps with accessibility, and keeps engagement.
Background Visuals: Use a subtle, non-distracting background (e.g., animated Reddit upvote/downvote icons, relevant stock footage, or a simple, thematic graphic). Avoid anything too busy.
Timestamps: Provide timestamps for each story in the video description. This improves viewer experience and watch time, as people can skip to stories they're interested in or re-watch favorites.
Intro/Outro: Keep them concise and on-brand. A consistent intro/outro helps with channel recognition.
YouTube SEO & Promotion:
Catchy Titles: Use phrases like "Am I The A**hole?", "Reddit Stories," "Wildest AITA," "You Won't Believe This," plus keywords related to the story's theme (e.g., "Family Drama," "Relationship Dilemma").
Thumbnails: Design clear, attention-grabbing thumbnails that hint at the story's drama without giving away everything. Use bold text and contrasting colors.
Description: Include a brief summary of the stories, relevant keywords, and your social media links.
Tags: Use a variety of relevant tags (e.g., #AITA, #AmITheAsshole, #RedditStories, #StoryTime, #Drama, #RelationshipAdvice, #YouTube).
Promote: Share your videos on other social media platforms (TikTok, Instagram Reels, X/Twitter, Facebook groups for story lovers).
Important Considerations (Especially for Monetization & Copyright)
Copyright & Fair Use:
Generally: Reading Reddit posts, particularly from subreddits like AITA, often falls under fair use due to the transformative nature of adding commentary, analysis, and personal opinion. You are creating new content around the Reddit posts, rather than simply republishing them.
Best Practice:
Attribute: Always give credit to Reddit and the specific subreddit (e.g., "Stories from r/AmITheAsshole").
Anonymize: Do not reveal usernames unless the original poster explicitly permits it. It's best practice to keep them anonymous.
Originality: Ensure your commentary is substantial. Pure text-to-speech or simple slideshows with no original input are unlikely to be monetized or could face copyright issues.
Permission (Optional but Safest): For highly sensitive or unique stories, you could try to contact the original poster for permission, but this is often impractical for the volume of content needed. The fair use argument is typically relied upon.
Monetization:
YouTube Partner Program: You'll need to meet the eligibility requirements (e.g., 1,000 subscribers and 4,000 valid public watch hours in the past 12 months, or 10 million valid Shorts views in 90 days). Your engaging content will help you reach these.
AdSense: Primarily from ads running on your videos.
Super Chats/Thanks/Memberships: Engaged viewers may support you directly.
Affiliate Marketing: If a story mentions a type of product (e.g., a specific brand of coffee machine in a conflict), you could subtly include an affiliate link in your description (but don't force it).
Merchandise: Once you have a loyal following, branded merchandise is an option.
Here's why reading AITA stories, especially in "Volume" format, can be a successful content strategy, along with some tips for creating a compelling Volume 3:
Why AITA Stories Work on YouTube
Relatability & Human Drama: Everyone faces ethical dilemmas, and AITA stories tap into the universal human experience of judging situations and seeking validation or external perspective. The "judging" aspect is highly interactive.
Emotional Rollercoaster: These stories often involve conflict, unexpected twists, frustration, vindication, and sometimes heartwarming resolutions. This keeps viewers hooked.
Community Engagement: The core of AITA is discussion. Viewers love to share their own opinions in the comments, creating a lively and engaging community around your videos.
Evergreen Content: While specific stories might trend, the fundamental premise of AITA is timeless. There's a constant stream of new stories being posted on Reddit.
Easy to Produce (Relatively): Compared to highly edited vlogs or complex animations, reading Reddit stories primarily requires a good microphone, clear speaking, and some basic editing.
"Parasocial" Relationships: A good narrator can build a connection with their audience, making viewers feel like they're discussing the stories with a friend.
Creating "Am I The A**HOLE?" Reddit Stories: Volume 3
Given you're calling it "Volume 3," you likely have some experience, but let's refine and optimize for continued success:
Story Selection is Key:
"Hot" Stories: Look for stories that have recently gained a lot of traction (high upvotes, many comments) on r/AmItheAsshole or r/AITAH (the latter being more active recently).
Controversy: Stories with genuinely debatable verdicts (NTA vs. YTA vs. ESH vs. NAH) tend to generate more discussion.
"Update" Potential: If possible, find stories with subsequent updates that can provide a richer narrative arc.
Variety: Include a mix of themes (family, relationships, work, friendships) and emotional tones within a single "Volume" video to keep it fresh.
Length: A good "volume" might contain 3-5 stories, depending on their individual length, aiming for a total video duration that holds viewer attention (e.g., 15-30 minutes).
Readability: Ensure the story is well-written and flows smoothly for an audio narration.
Engaging Narration:
Clear Audio: A good microphone is essential. Eliminate background noise.
Expressive Reading: Don't just read monotone. Infuse emotion, pause for dramatic effect, and vary your pace to match the story's intensity. Practice vocal characterization for different individuals in the story (subtly, not over-the-top).
Your Commentary: This is what makes your channel yours.
Pre-Reading Analysis: Briefly introduce the story and give your initial "gut reaction."
During Reading (Optional but Effective): Small, well-timed interjections, gasps, or reactions can add to the entertainment.
Post-Reading Verdict & Discussion: Clearly state your verdict (NTA, YTA, etc.) and explain why. Reference specific details from the story and the common Reddit acronyms.
Relate to Personal Experiences (if appropriate): Share a brief, relevant anecdote if it enhances the story and connects with the audience.
Invite Discussion: End by directly asking viewers for their verdict and thoughts in the comments.
Visuals & Editing:
Text on Screen: As you read, display the text of the story on the screen. This allows viewers to read along, helps with accessibility, and keeps engagement.
Background Visuals: Use a subtle, non-distracting background (e.g., animated Reddit upvote/downvote icons, relevant stock footage, or a simple, thematic graphic). Avoid anything too busy.
Timestamps: Provide timestamps for each story in the video description. This improves viewer experience and watch time, as people can skip to stories they're interested in or re-watch favorites.
Intro/Outro: Keep them concise and on-brand. A consistent intro/outro helps with channel recognition.
YouTube SEO & Promotion:
Catchy Titles: Use phrases like "Am I The A**hole?", "Reddit Stories," "Wildest AITA," "You Won't Believe This," plus keywords related to the story's theme (e.g., "Family Drama," "Relationship Dilemma").
Thumbnails: Design clear, attention-grabbing thumbnails that hint at the story's drama without giving away everything. Use bold text and contrasting colors.
Description: Include a brief summary of the stories, relevant keywords, and your social media links.
Tags: Use a variety of relevant tags (e.g., #AITA, #AmITheAsshole, #RedditStories, #StoryTime, #Drama, #RelationshipAdvice, #YouTube).
Promote: Share your videos on other social media platforms (TikTok, Instagram Reels, X/Twitter, Facebook groups for story lovers).
Important Considerations (Especially for Monetization & Copyright)
Copyright & Fair Use:
Generally: Reading Reddit posts, particularly from subreddits like AITA, often falls under fair use due to the transformative nature of adding commentary, analysis, and personal opinion. You are creating new content around the Reddit posts, rather than simply republishing them.
Best Practice:
Attribute: Always give credit to Reddit and the specific subreddit (e.g., "Stories from r/AmITheAsshole").
Anonymize: Do not reveal usernames unless the original poster explicitly permits it. It's best practice to keep them anonymous.
Originality: Ensure your commentary is substantial. Pure text-to-speech or simple slideshows with no original input are unlikely to be monetized or could face copyright issues.
Permission (Optional but Safest): For highly sensitive or unique stories, you could try to contact the original poster for permission, but this is often impractical for the volume of content needed. The fair use argument is typically relied upon.
Monetization:
YouTube Partner Program: You'll need to meet the eligibility requirements (e.g., 1,000 subscribers and 4,000 valid public watch hours in the past 12 months, or 10 million valid Shorts views in 90 days). Your engaging content will help you reach these.
AdSense: Primarily from ads running on your videos.
Super Chats/Thanks/Memberships: Engaged viewers may support you directly.
Affiliate Marketing: If a story mentions a type of product (e.g., a specific brand of coffee machine in a conflict), you could subtly include an affiliate link in your description (but don't force it).
Merchandise: Once you have a loyal following, branded merchandise is an option.
#32
Likee / Re: How does Likee’s targeting...
Last post by SEO - Jun 30, 2025, 02:58 PMLikee, a short-video creation and sharing platform, leverages its targeting capabilities to help advertisers improve their Return on Investment (ROI) by ensuring their ads reach the most relevant audience. Here's how Likee's targeting mechanisms contribute to better ROI:
1. Reaching the Right Audience (Reduced Wasted Spend)
The fundamental principle of targeting is to show ads to people who are most likely to be interested in your product or service. Likee achieves this through various targeting options:
Demographic Targeting:
Age: Likee has a significant user base in the 12-22 age range, though it's intended for those over 16. If your product or service targets Gen Z or young millennials, precise age targeting ensures your ad spend isn't wasted on older demographics who are less likely to convert.
Gender: Allows advertisers to tailor content and offers specifically to male or female users.
Location: Targeting by country or region ensures your ads reach users in your service area or target market, avoiding impressions and clicks from irrelevant geographies.
Interest-Based Targeting: Likee categorizes user interests based on the content they consume, create, and interact with. This allows advertisers to:
Connect with Engaged Niche Audiences: If you sell gaming accessories, you can target users interested in gaming content. If you're a fashion brand, you can target users who frequently engage with fashion videos. This pre-qualified interest significantly increases the likelihood of conversion.
Leverage Algorithmic Insights: Likee's algorithms analyze user behavior to infer deeper interests, even if users haven't explicitly stated them. This allows for more precise targeting than simple self-declared interests.
2. Enhanced Ad Relevance (Higher Engagement & Conversion Rates)
When an ad is highly relevant to the viewer, several positive outcomes occur:
Increased Click-Through Rates (CTR): Users are more likely to click on an ad that genuinely interests them, leading to more visits to your landing page or app store.
Higher Conversion Rates: A relevant audience is more likely to take the desired action (purchase, sign-up, download) once they click on your ad.
Better Ad Experience: From the user's perspective, seeing relevant ads is less intrusive and more helpful, leading to a better overall platform experience, which benefits the advertiser indirectly.
Optimized Bidding: Platforms like Likee often use bidding models like oCPC (Optimized Cost Per Click) or CPI (Cost Per Install). When targeting is precise, the platform's AI can more effectively identify and bid on users who are most likely to convert, leading to a lower cost per acquisition for the advertiser.
3. Leveraging Platform-Specific Features
Likee's unique features also play a role in improving targeting effectiveness:
"For You" Feed Integration: Likee's primary feed (similar to TikTok's) is driven by an algorithm that surfaces content (including ads) most relevant to individual users. Effective targeting signals help the algorithm place your ads in these high-visibility, personalized feeds.
Creative Tools and Filters: While not directly targeting, Likee's creative tools (AR filters, stickers, music, effects) enable advertisers to create highly engaging and native-feeling ads that resonate with the platform's aesthetic. When combined with good targeting, these creatives are more likely to be watched and acted upon.
Influencer Marketing Integration: Many brands on Likee work with creators. Influencers inherently come with a pre-built, engaged audience. When Likee's targeting allows advertisers to find influencers whose followers align with their desired demographics and interests, it further refines the reach and impact of sponsored content.
4. Data-Driven Optimization
Like all major ad platforms, Likee provides analytics that allow advertisers to continuously refine their targeting.
Performance Monitoring: Advertisers can see which targeting segments are performing best (e.g., higher CTR, lower CPA).
A/B Testing: The ability to test different ad creatives with different audience segments helps identify the most effective combinations, leading to iterative improvements in ROI.
Audience Insights: Over time, performance data can provide deeper insights into which types of users respond best to your ads, informing future targeting adjustments.
In Summary:
Likee's targeting capabilities contribute to improved ROI by:
Minimizing wasted ad spend by showing ads only to relevant users.
Maximizing engagement and conversion rates due to increased ad relevance.
Optimizing bidding strategies to acquire valuable users more efficiently.
Providing data for continuous refinement of audience segments and campaign performance.
By focusing on precise targeting, advertisers can ensure their ad budget is spent on reaching the users most likely to become valuable customers, directly impacting their overall return on investment.
1. Reaching the Right Audience (Reduced Wasted Spend)
The fundamental principle of targeting is to show ads to people who are most likely to be interested in your product or service. Likee achieves this through various targeting options:
Demographic Targeting:
Age: Likee has a significant user base in the 12-22 age range, though it's intended for those over 16. If your product or service targets Gen Z or young millennials, precise age targeting ensures your ad spend isn't wasted on older demographics who are less likely to convert.
Gender: Allows advertisers to tailor content and offers specifically to male or female users.
Location: Targeting by country or region ensures your ads reach users in your service area or target market, avoiding impressions and clicks from irrelevant geographies.
Interest-Based Targeting: Likee categorizes user interests based on the content they consume, create, and interact with. This allows advertisers to:
Connect with Engaged Niche Audiences: If you sell gaming accessories, you can target users interested in gaming content. If you're a fashion brand, you can target users who frequently engage with fashion videos. This pre-qualified interest significantly increases the likelihood of conversion.
Leverage Algorithmic Insights: Likee's algorithms analyze user behavior to infer deeper interests, even if users haven't explicitly stated them. This allows for more precise targeting than simple self-declared interests.
2. Enhanced Ad Relevance (Higher Engagement & Conversion Rates)
When an ad is highly relevant to the viewer, several positive outcomes occur:
Increased Click-Through Rates (CTR): Users are more likely to click on an ad that genuinely interests them, leading to more visits to your landing page or app store.
Higher Conversion Rates: A relevant audience is more likely to take the desired action (purchase, sign-up, download) once they click on your ad.
Better Ad Experience: From the user's perspective, seeing relevant ads is less intrusive and more helpful, leading to a better overall platform experience, which benefits the advertiser indirectly.
Optimized Bidding: Platforms like Likee often use bidding models like oCPC (Optimized Cost Per Click) or CPI (Cost Per Install). When targeting is precise, the platform's AI can more effectively identify and bid on users who are most likely to convert, leading to a lower cost per acquisition for the advertiser.
3. Leveraging Platform-Specific Features
Likee's unique features also play a role in improving targeting effectiveness:
"For You" Feed Integration: Likee's primary feed (similar to TikTok's) is driven by an algorithm that surfaces content (including ads) most relevant to individual users. Effective targeting signals help the algorithm place your ads in these high-visibility, personalized feeds.
Creative Tools and Filters: While not directly targeting, Likee's creative tools (AR filters, stickers, music, effects) enable advertisers to create highly engaging and native-feeling ads that resonate with the platform's aesthetic. When combined with good targeting, these creatives are more likely to be watched and acted upon.
Influencer Marketing Integration: Many brands on Likee work with creators. Influencers inherently come with a pre-built, engaged audience. When Likee's targeting allows advertisers to find influencers whose followers align with their desired demographics and interests, it further refines the reach and impact of sponsored content.
4. Data-Driven Optimization
Like all major ad platforms, Likee provides analytics that allow advertisers to continuously refine their targeting.
Performance Monitoring: Advertisers can see which targeting segments are performing best (e.g., higher CTR, lower CPA).
A/B Testing: The ability to test different ad creatives with different audience segments helps identify the most effective combinations, leading to iterative improvements in ROI.
Audience Insights: Over time, performance data can provide deeper insights into which types of users respond best to your ads, informing future targeting adjustments.
In Summary:
Likee's targeting capabilities contribute to improved ROI by:
Minimizing wasted ad spend by showing ads only to relevant users.
Maximizing engagement and conversion rates due to increased ad relevance.
Optimizing bidding strategies to acquire valuable users more efficiently.
Providing data for continuous refinement of audience segments and campaign performance.
By focusing on precise targeting, advertisers can ensure their ad budget is spent on reaching the users most likely to become valuable customers, directly impacting their overall return on investment.
#33
Instagram / Re: How to Create the Perfect ...
Last post by SEO - Jun 30, 2025, 02:57 PMCreating the "perfect" Instagram ad in 2024 (and heading into 2025) requires a blend of compelling creative, smart targeting, and strategic optimization. With Instagram being a highly visual and mobile-first platform, your ads need to be scroll-stopping and seamlessly integrated into the user experience.
Here's a comprehensive guide to help you craft effective Instagram ads:
1. Define Your Objective (The "Why")
Before doing anything else, clarify what you want your ad to achieve. This will dictate your ad format, targeting, and bidding strategy. Instagram (via Meta Ads Manager) offers clear objectives:
Awareness: Reach the maximum number of people, build brand recognition.
Traffic: Drive clicks to your website, app, or specific landing page.
Engagement: Get more likes, comments, shares, or video views on your posts.
Leads: Capture contact information from potential customers.
App Promotion: Drive app installs or increase in-app activity.
Sales/Conversions: Encourage specific actions on your website, like purchases or sign-ups (requires Meta Pixel/Conversions API).
Store Traffic: Drive visits to your physical store.
2. Understand Your Audience (The "Who")
Effective targeting is crucial. Instagram's robust targeting options (powered by Meta's vast data) allow you to reach highly specific groups.
Demographic Targeting: Age, gender, location, language.
Interest-Based Targeting: Target users based on their interests, pages they follow, and content they engage with (e.g., "fashion," "fitness," "travel," "small business").
Behavioral Targeting: Target based on online behaviors, purchase history, device usage, etc.
Custom Audiences:
Website Visitors: Retarget people who have visited your website (requires Meta Pixel).
Customer List: Upload your email list or phone numbers to reach existing customers or create lookalikes.
Engagement Audiences: Target people who have engaged with your Instagram profile, posts, or ads previously.
Lookalike Audiences: Create audiences similar to your existing best customers or website visitors. This is powerful for scaling successful campaigns.
Broad Targeting (Algorithm-Led): For some conversion-focused campaigns, Meta's algorithm is so sophisticated that providing broader targeting (e.g., just age, gender, and location) and letting the system optimize can be highly effective, especially when you have strong creative and conversion data. Test this if your niche isn't super specific.
3. Choose the Right Ad Format (The "What Kind of Ad")
Instagram offers diverse formats, each suited for different goals:
Image Ads (Feed & Explore):
Best for: Simplicity, brand awareness, showcasing a single product or message.
Tips: High-quality, visually striking images are paramount. Use bright colors, high contrast, and ensure your product/message is clear. Ratio: Square (1:1), Portrait (4:5), Landscape (1.91:1).
Video Ads (Feed, Explore & Reels):
Best for: Storytelling, product demos, capturing attention, building brand personality.
Tips: Crucial: Design for sound-off viewing. Use captions, on-screen text, and strong visuals to convey your message without audio (85% of users watch videos without sound). Grab attention in the first 3 seconds. Keep it concise (under 15-30 seconds often performs best for Reels/Stories, though Feed videos can be longer). Ratio: Vertical (9:16 for Reels/Stories), Square (1:1), Portrait (4:5).
Carousel Ads (Feed & Explore):
Best for: Showcasing multiple products, different features of one product, telling a sequential story, step-by-step guides, before-and-afters.
Tips: The first card is crucial to hook viewers. Maintain a consistent visual theme. Each card can have its own link.
Stories Ads:
Best for: Full-screen immersion, urgency (limited-time offers), driving traffic with swipe-up (or "See More") link.
Tips: Vertical (9:16) format is essential. Use interactive elements like polls, quizzes, or stickers if appropriate. Keep branding consistent but make it feel native to Stories.
Reels Ads:
Best for: Reaching a highly engaged, growing audience with short, entertaining, and immersive video content.
Tips: Vertical (9:16). Leverage trending audio (ensure proper licensing for ads), fast cuts, and native-looking content. Aim for high watch completion rates. No licensed music, face effects, or product tags for ads (as of recent policies).
Collection Ads (Shopping Focused):
Best for: E-commerce businesses to showcase products directly from your catalog in a shoppable format.
Tips: Features a main image/video with smaller product images below. Links directly to product pages within Instagram or your website. Requires a product catalog connected to your Meta Business Manager.
4. Craft Compelling Ad Creative (The "Look & Feel")
This is where the "perfect" comes in.
High-Quality Visuals: Non-negotiable. Use professional-grade photos or videos. Pixelated or low-res content will be scrolled past instantly.
Grab Attention Instantly: The first 1-3 seconds of a video or the immediate impact of an image must stop the scroll. Use bright colors, unexpected elements, or an intriguing hook.
"Native" Feel: Ads that blend naturally into the Instagram feed (looking like organic content) often perform better. Avoid overly "salesy" or "stock photo" vibes. User-Generated Content (UGC) is highly effective as it feels authentic.
Concise & Clear Messaging:
Primary Text (Caption): Keep it relatively short and punchy, especially the first line. Convey your main benefit or offer. Use emojis and line breaks to improve readability.
Headline (if applicable): Short, impactful, and clearly states the offer or benefit.
Call-to-Action (CTA): Prominently feature a clear, strong CTA button (e.g., "Shop Now," "Learn More," "Sign Up," "Download"). Make it easy for users to take the desired action.
Brand Consistency: Your ad should be immediately recognizable as your brand. Use consistent colors, fonts, and tone of voice. Include your logo subtly but clearly.
Mobile Optimization: Instagram is a mobile platform. Ensure all text is readable, images/videos are optimized for vertical viewing, and your landing page is mobile-responsive.
5. Set Your Budget & Schedule Strategically
Start Small, Scale Up: Don't blow your budget on the first campaign. Start with a lower daily budget ($5-10/day is a common starting point) to test different creatives and audiences.
Choose Bidding Strategy:
Lowest Cost (Automatic Bidding): Meta will aim to get you the most results for your budget. Good for beginners.
Bid Cap/Cost Cap: For more advanced advertisers who want more control over cost per result.
Schedule: Run ads during times your audience is most active. For conversion campaigns, 24/7 can work as Meta optimizes delivery.
Lifetime vs. Daily Budget: Lifetime budget lets Meta optimize spending over the entire campaign duration. Daily budget sets a cap for each day.
Monitor Frequency: If your ad frequency (how many times a person sees your ad) gets too high, it can lead to ad fatigue. Refresh your creative or broaden your audience.
6. Implement Tracking (Meta Pixel & Conversions API)
Meta Pixel: Essential for tracking website actions (page views, add to cart, purchases, leads) that result from your Instagram ads. This data allows Meta's algorithm to optimize your campaigns for conversions and build powerful custom audiences.
Conversions API (CAPI): For more robust and reliable tracking, especially with privacy changes, CAPI sends conversion data directly from your server to Meta, bypassing browser limitations. Consider implementing this for serious e-commerce or lead generation.
7. Test, Analyze & Optimize (The Iterative Process)
The "perfect" ad isn't created once; it's refined through continuous testing.
A/B Testing (Split Testing): Test different variables (creative, headlines, primary text, CTAs, audiences) to see what performs best. Run controlled experiments.
Monitor Key Metrics:
Reach & Impressions: How many people saw your ad and how many times?
CTR (Click-Through Rate): Percentage of people who clicked your ad after seeing it. A higher CTR indicates engaging creative/offer.
CPC (Cost Per Click): How much you pay per click.
CPM (Cost Per Mille/Thousand Impressions): How much you pay per 1,000 views.
Conversions & Cost Per Conversion (CPA): The ultimate measure of success for sales/lead campaigns.
ROAS (Return on Ad Spend): Total revenue generated divided by ad spend.
Iterate: Based on your analytics, pause underperforming ads, allocate more budget to winners, refine your targeting, and create new variations of successful ads.
By following these tips and embracing a data-driven approach, you'll be well on your way to creating highly effective Instagram ads in 2024 and beyond.
Here's a comprehensive guide to help you craft effective Instagram ads:
1. Define Your Objective (The "Why")
Before doing anything else, clarify what you want your ad to achieve. This will dictate your ad format, targeting, and bidding strategy. Instagram (via Meta Ads Manager) offers clear objectives:
Awareness: Reach the maximum number of people, build brand recognition.
Traffic: Drive clicks to your website, app, or specific landing page.
Engagement: Get more likes, comments, shares, or video views on your posts.
Leads: Capture contact information from potential customers.
App Promotion: Drive app installs or increase in-app activity.
Sales/Conversions: Encourage specific actions on your website, like purchases or sign-ups (requires Meta Pixel/Conversions API).
Store Traffic: Drive visits to your physical store.
2. Understand Your Audience (The "Who")
Effective targeting is crucial. Instagram's robust targeting options (powered by Meta's vast data) allow you to reach highly specific groups.
Demographic Targeting: Age, gender, location, language.
Interest-Based Targeting: Target users based on their interests, pages they follow, and content they engage with (e.g., "fashion," "fitness," "travel," "small business").
Behavioral Targeting: Target based on online behaviors, purchase history, device usage, etc.
Custom Audiences:
Website Visitors: Retarget people who have visited your website (requires Meta Pixel).
Customer List: Upload your email list or phone numbers to reach existing customers or create lookalikes.
Engagement Audiences: Target people who have engaged with your Instagram profile, posts, or ads previously.
Lookalike Audiences: Create audiences similar to your existing best customers or website visitors. This is powerful for scaling successful campaigns.
Broad Targeting (Algorithm-Led): For some conversion-focused campaigns, Meta's algorithm is so sophisticated that providing broader targeting (e.g., just age, gender, and location) and letting the system optimize can be highly effective, especially when you have strong creative and conversion data. Test this if your niche isn't super specific.
3. Choose the Right Ad Format (The "What Kind of Ad")
Instagram offers diverse formats, each suited for different goals:
Image Ads (Feed & Explore):
Best for: Simplicity, brand awareness, showcasing a single product or message.
Tips: High-quality, visually striking images are paramount. Use bright colors, high contrast, and ensure your product/message is clear. Ratio: Square (1:1), Portrait (4:5), Landscape (1.91:1).
Video Ads (Feed, Explore & Reels):
Best for: Storytelling, product demos, capturing attention, building brand personality.
Tips: Crucial: Design for sound-off viewing. Use captions, on-screen text, and strong visuals to convey your message without audio (85% of users watch videos without sound). Grab attention in the first 3 seconds. Keep it concise (under 15-30 seconds often performs best for Reels/Stories, though Feed videos can be longer). Ratio: Vertical (9:16 for Reels/Stories), Square (1:1), Portrait (4:5).
Carousel Ads (Feed & Explore):
Best for: Showcasing multiple products, different features of one product, telling a sequential story, step-by-step guides, before-and-afters.
Tips: The first card is crucial to hook viewers. Maintain a consistent visual theme. Each card can have its own link.
Stories Ads:
Best for: Full-screen immersion, urgency (limited-time offers), driving traffic with swipe-up (or "See More") link.
Tips: Vertical (9:16) format is essential. Use interactive elements like polls, quizzes, or stickers if appropriate. Keep branding consistent but make it feel native to Stories.
Reels Ads:
Best for: Reaching a highly engaged, growing audience with short, entertaining, and immersive video content.
Tips: Vertical (9:16). Leverage trending audio (ensure proper licensing for ads), fast cuts, and native-looking content. Aim for high watch completion rates. No licensed music, face effects, or product tags for ads (as of recent policies).
Collection Ads (Shopping Focused):
Best for: E-commerce businesses to showcase products directly from your catalog in a shoppable format.
Tips: Features a main image/video with smaller product images below. Links directly to product pages within Instagram or your website. Requires a product catalog connected to your Meta Business Manager.
4. Craft Compelling Ad Creative (The "Look & Feel")
This is where the "perfect" comes in.
High-Quality Visuals: Non-negotiable. Use professional-grade photos or videos. Pixelated or low-res content will be scrolled past instantly.
Grab Attention Instantly: The first 1-3 seconds of a video or the immediate impact of an image must stop the scroll. Use bright colors, unexpected elements, or an intriguing hook.
"Native" Feel: Ads that blend naturally into the Instagram feed (looking like organic content) often perform better. Avoid overly "salesy" or "stock photo" vibes. User-Generated Content (UGC) is highly effective as it feels authentic.
Concise & Clear Messaging:
Primary Text (Caption): Keep it relatively short and punchy, especially the first line. Convey your main benefit or offer. Use emojis and line breaks to improve readability.
Headline (if applicable): Short, impactful, and clearly states the offer or benefit.
Call-to-Action (CTA): Prominently feature a clear, strong CTA button (e.g., "Shop Now," "Learn More," "Sign Up," "Download"). Make it easy for users to take the desired action.
Brand Consistency: Your ad should be immediately recognizable as your brand. Use consistent colors, fonts, and tone of voice. Include your logo subtly but clearly.
Mobile Optimization: Instagram is a mobile platform. Ensure all text is readable, images/videos are optimized for vertical viewing, and your landing page is mobile-responsive.
5. Set Your Budget & Schedule Strategically
Start Small, Scale Up: Don't blow your budget on the first campaign. Start with a lower daily budget ($5-10/day is a common starting point) to test different creatives and audiences.
Choose Bidding Strategy:
Lowest Cost (Automatic Bidding): Meta will aim to get you the most results for your budget. Good for beginners.
Bid Cap/Cost Cap: For more advanced advertisers who want more control over cost per result.
Schedule: Run ads during times your audience is most active. For conversion campaigns, 24/7 can work as Meta optimizes delivery.
Lifetime vs. Daily Budget: Lifetime budget lets Meta optimize spending over the entire campaign duration. Daily budget sets a cap for each day.
Monitor Frequency: If your ad frequency (how many times a person sees your ad) gets too high, it can lead to ad fatigue. Refresh your creative or broaden your audience.
6. Implement Tracking (Meta Pixel & Conversions API)
Meta Pixel: Essential for tracking website actions (page views, add to cart, purchases, leads) that result from your Instagram ads. This data allows Meta's algorithm to optimize your campaigns for conversions and build powerful custom audiences.
Conversions API (CAPI): For more robust and reliable tracking, especially with privacy changes, CAPI sends conversion data directly from your server to Meta, bypassing browser limitations. Consider implementing this for serious e-commerce or lead generation.
7. Test, Analyze & Optimize (The Iterative Process)
The "perfect" ad isn't created once; it's refined through continuous testing.
A/B Testing (Split Testing): Test different variables (creative, headlines, primary text, CTAs, audiences) to see what performs best. Run controlled experiments.
Monitor Key Metrics:
Reach & Impressions: How many people saw your ad and how many times?
CTR (Click-Through Rate): Percentage of people who clicked your ad after seeing it. A higher CTR indicates engaging creative/offer.
CPC (Cost Per Click): How much you pay per click.
CPM (Cost Per Mille/Thousand Impressions): How much you pay per 1,000 views.
Conversions & Cost Per Conversion (CPA): The ultimate measure of success for sales/lead campaigns.
ROAS (Return on Ad Spend): Total revenue generated divided by ad spend.
Iterate: Based on your analytics, pause underperforming ads, allocate more budget to winners, refine your targeting, and create new variations of successful ads.
By following these tips and embracing a data-driven approach, you'll be well on your way to creating highly effective Instagram ads in 2024 and beyond.
#34
Twitter / Re: How to Grow Organically on...
Last post by SEO - Jun 30, 2025, 02:55 PMGrowing your Twitter (now X) account by 1,000 followers per week organically is an ambitious but achievable goal, especially if you're consistent and strategic. It requires dedication, understanding the platform's dynamics (including recent algorithm changes), and providing genuine value.
Here's a comprehensive guide to help you get there in October 2024 and beyond:
1. Optimize Your Profile for Conversion
Your profile is your landing page. When someone sees a great tweet from you, they'll check your profile. Make it count!
Professional Photo: Use a clear, high-quality profile picture, preferably of your face if you're a personal brand, or a recognizable logo if you're a business.
Compelling Bio:
Niche & Value Proposition: Clearly state who you are, what you tweet about, and what value you offer to followers. Why should they follow you?
Keywords: Include relevant keywords that people in your niche might search for.
Call-to-Action (Optional): A subtle CTA, like "Sharing daily tips on [topic]" or "Join my community at [link]."
Inject Personality: Let your unique voice shine through.
Header Image: Use a visually appealing header that reinforces your brand or message. Canva is great for this.
Pinned Tweet: Pin your best-performing, most valuable, or most representative tweet to the top of your profile. This gives new visitors an immediate taste of your best content.
2. Content Strategy: Quality & Consistency are King
You need to consistently post content that resonates with your target audience.
Niche Down: Don't try to appeal to everyone. The more specific your niche, the easier it is to attract highly engaged and relevant followers.
Provide Value: Every tweet should aim to educate, entertain, inspire, or spark a conversation.
Educational: Share tips, insights, tutorials, breakdowns, or explain complex topics simply.
Entertaining: Use humor, relatable anecdotes, or trending memes (appropriately).
Inspirational: Share motivational quotes, success stories, or personal growth insights.
Opinion/Discussion: Share your unique perspective on industry news or trends, and ask questions to encourage replies.
Vary Content Formats:
Text-only tweets: Still powerful if the message is strong and concise.
Images/GIFs/Videos: Tweets with visuals consistently perform better. Use high-quality, relevant media. X is pushing video, so leverage short, engaging clips.
Threads: Long-form content broken into a series of tweets. Excellent for deep dives, storytelling, or step-by-step guides. They showcase expertise and drive high engagement.
Polls: Simple, effective way to boost engagement and gather audience insights.
Consistency: Aim for at least 3-5 tweets per day, spaced out. More is often better if you can maintain quality. Use a scheduling tool (like Buffer, Hootsuite, Hypefury) to manage your posting schedule.
Optimal Timing: Use X Analytics (or third-party tools) to identify when your audience is most active and schedule your tweets accordingly for maximum initial engagement.
3. Master Engagement: Be Social!
X is a social platform. You can't just tweet into the void.
Reply to Others (Crucial!): This is one of the most effective organic growth strategies right now.
Find Big Accounts: Identify influential accounts, thought leaders, and large accounts in your niche.
Add Value to Replies: Don't just say "Great tweet!" or "Agreed." Offer a thoughtful insight, a counter-argument, an additional point, or a question that sparks further discussion. Make your replies compelling enough that others will want to check your profile.
Consistency: Dedicate time each day to engaging with popular tweets from relevant accounts. The more insightful your replies, the more likely you are to be seen and followed by people interested in that topic.
Quote Tweets: Don't just retweet. Quote tweet and add your own commentary, insights, or questions. This puts your perspective in front of your audience and the original tweeter's audience.
Participate in Trending Topics/Hashtags (Wisely):
Monitor the "Trends for you" section or use tools to find relevant trending topics.
Contribute to conversations using relevant hashtags, but only if you can add genuine value and it aligns with your brand. Don't jump on irrelevant trends just for visibility.
Aim for 2-3 relevant hashtags per tweet. Overusing them can look spammy.
Engage with Your Followers: Respond promptly to all mentions, replies, and DMs. Thank people for retweets and comments. Foster a sense of community.
Host or Join Twitter Spaces/Chats: These real-time audio conversations are excellent for building community, showcasing expertise, and attracting new followers who are interested in the topic.
4. Leverage the Algorithm (2024/2025 Considerations)
The X algorithm prioritizes content that generates engagement and relevance.
Engagement is Key: Likes, Retweets (especially Quote Tweets), and replies (especially thoughtful, longer replies) are heavily weighted. The more immediate engagement your tweet gets, the more it will be pushed to "For You" feeds.
Recency: X still has a strong emphasis on fresh content. Posting consistently and at optimal times helps.
Relevance: The algorithm tries to show users what they're most likely to engage with, based on their past interactions and interests. Your niche content and smart use of keywords/hashtags feed into this.
User Interaction History: The more a user interacts with your content specifically, the more likely they are to see your future tweets. This highlights the importance of building relationships.
Visuals & Rich Media: As mentioned, photos, GIFs, and videos significantly boost visibility and engagement.
"Out-of-Network" Sourcing: The algorithm is designed to surface content from accounts you don't follow if it's highly engaging and relevant to your interests. This is where your thoughtful replies and trend participation can shine.
Premium (Paid) Features: While not strictly "organic," X Premium (formerly Twitter Blue) offers some algorithmic boosts, such as priority ranking in replies and search. Consider if the investment is worth the potential reach increase.
5. Community Building & Networking
Beyond just engagement, actively build relationships.
Follow Strategically: Follow people in your niche, industry leaders, and engaged users who fit your target audience. Many will follow back, especially if your profile is compelling.
Create or Join X Communities: These dedicated spaces are excellent for focused discussions and connecting with highly relevant users.
Collaborate: Partner with other creators or brands in your niche for joint threads, Spaces, or shout-outs. Cross-promotion can expose you to new, relevant audiences.
Shine a Light on Others: Retweet, like, and comment on content from others you admire. Be a connector and a supporter.
6. Analyze and Adapt
Growth isn't linear. You need to understand what's working.
X Analytics: Regularly check your built-in analytics.
Top Tweets: What content got the most impressions and engagement? Replicate successful formats and topics.
Audience Demographics: Understand who your followers are so you can tailor content.
Best Times to Tweet: Optimize your schedule.
Experiment: Don't be afraid to try new content formats, posting times, or engagement strategies.
Learn from Others: Observe successful accounts in your niche. What are they doing well? How can you adapt their strategies to your own unique voice?
A Realistic Outlook for 1,000 Followers/Week
Achieving 1,000 organic followers per week is aggressive and requires consistent, high-quality effort.
Initial Hump: The first few hundred or thousand followers are often the hardest. Once you gain momentum and the algorithm starts favoring your content, growth can accelerate.
Time Commitment: Expect to spend significant time on X daily – not just posting, but actively engaging with others.
Value is Paramount: Bots and spam accounts don't count as organic growth. Focus on attracting genuine followers who are interested in what you have to say.
By meticulously applying these strategies and staying consistent, you can significantly accelerate your organic growth on X and build a thriving, engaged community. Good luck!
Here's a comprehensive guide to help you get there in October 2024 and beyond:
1. Optimize Your Profile for Conversion
Your profile is your landing page. When someone sees a great tweet from you, they'll check your profile. Make it count!
Professional Photo: Use a clear, high-quality profile picture, preferably of your face if you're a personal brand, or a recognizable logo if you're a business.
Compelling Bio:
Niche & Value Proposition: Clearly state who you are, what you tweet about, and what value you offer to followers. Why should they follow you?
Keywords: Include relevant keywords that people in your niche might search for.
Call-to-Action (Optional): A subtle CTA, like "Sharing daily tips on [topic]" or "Join my community at [link]."
Inject Personality: Let your unique voice shine through.
Header Image: Use a visually appealing header that reinforces your brand or message. Canva is great for this.
Pinned Tweet: Pin your best-performing, most valuable, or most representative tweet to the top of your profile. This gives new visitors an immediate taste of your best content.
2. Content Strategy: Quality & Consistency are King
You need to consistently post content that resonates with your target audience.
Niche Down: Don't try to appeal to everyone. The more specific your niche, the easier it is to attract highly engaged and relevant followers.
Provide Value: Every tweet should aim to educate, entertain, inspire, or spark a conversation.
Educational: Share tips, insights, tutorials, breakdowns, or explain complex topics simply.
Entertaining: Use humor, relatable anecdotes, or trending memes (appropriately).
Inspirational: Share motivational quotes, success stories, or personal growth insights.
Opinion/Discussion: Share your unique perspective on industry news or trends, and ask questions to encourage replies.
Vary Content Formats:
Text-only tweets: Still powerful if the message is strong and concise.
Images/GIFs/Videos: Tweets with visuals consistently perform better. Use high-quality, relevant media. X is pushing video, so leverage short, engaging clips.
Threads: Long-form content broken into a series of tweets. Excellent for deep dives, storytelling, or step-by-step guides. They showcase expertise and drive high engagement.
Polls: Simple, effective way to boost engagement and gather audience insights.
Consistency: Aim for at least 3-5 tweets per day, spaced out. More is often better if you can maintain quality. Use a scheduling tool (like Buffer, Hootsuite, Hypefury) to manage your posting schedule.
Optimal Timing: Use X Analytics (or third-party tools) to identify when your audience is most active and schedule your tweets accordingly for maximum initial engagement.
3. Master Engagement: Be Social!
X is a social platform. You can't just tweet into the void.
Reply to Others (Crucial!): This is one of the most effective organic growth strategies right now.
Find Big Accounts: Identify influential accounts, thought leaders, and large accounts in your niche.
Add Value to Replies: Don't just say "Great tweet!" or "Agreed." Offer a thoughtful insight, a counter-argument, an additional point, or a question that sparks further discussion. Make your replies compelling enough that others will want to check your profile.
Consistency: Dedicate time each day to engaging with popular tweets from relevant accounts. The more insightful your replies, the more likely you are to be seen and followed by people interested in that topic.
Quote Tweets: Don't just retweet. Quote tweet and add your own commentary, insights, or questions. This puts your perspective in front of your audience and the original tweeter's audience.
Participate in Trending Topics/Hashtags (Wisely):
Monitor the "Trends for you" section or use tools to find relevant trending topics.
Contribute to conversations using relevant hashtags, but only if you can add genuine value and it aligns with your brand. Don't jump on irrelevant trends just for visibility.
Aim for 2-3 relevant hashtags per tweet. Overusing them can look spammy.
Engage with Your Followers: Respond promptly to all mentions, replies, and DMs. Thank people for retweets and comments. Foster a sense of community.
Host or Join Twitter Spaces/Chats: These real-time audio conversations are excellent for building community, showcasing expertise, and attracting new followers who are interested in the topic.
4. Leverage the Algorithm (2024/2025 Considerations)
The X algorithm prioritizes content that generates engagement and relevance.
Engagement is Key: Likes, Retweets (especially Quote Tweets), and replies (especially thoughtful, longer replies) are heavily weighted. The more immediate engagement your tweet gets, the more it will be pushed to "For You" feeds.
Recency: X still has a strong emphasis on fresh content. Posting consistently and at optimal times helps.
Relevance: The algorithm tries to show users what they're most likely to engage with, based on their past interactions and interests. Your niche content and smart use of keywords/hashtags feed into this.
User Interaction History: The more a user interacts with your content specifically, the more likely they are to see your future tweets. This highlights the importance of building relationships.
Visuals & Rich Media: As mentioned, photos, GIFs, and videos significantly boost visibility and engagement.
"Out-of-Network" Sourcing: The algorithm is designed to surface content from accounts you don't follow if it's highly engaging and relevant to your interests. This is where your thoughtful replies and trend participation can shine.
Premium (Paid) Features: While not strictly "organic," X Premium (formerly Twitter Blue) offers some algorithmic boosts, such as priority ranking in replies and search. Consider if the investment is worth the potential reach increase.
5. Community Building & Networking
Beyond just engagement, actively build relationships.
Follow Strategically: Follow people in your niche, industry leaders, and engaged users who fit your target audience. Many will follow back, especially if your profile is compelling.
Create or Join X Communities: These dedicated spaces are excellent for focused discussions and connecting with highly relevant users.
Collaborate: Partner with other creators or brands in your niche for joint threads, Spaces, or shout-outs. Cross-promotion can expose you to new, relevant audiences.
Shine a Light on Others: Retweet, like, and comment on content from others you admire. Be a connector and a supporter.
6. Analyze and Adapt
Growth isn't linear. You need to understand what's working.
X Analytics: Regularly check your built-in analytics.
Top Tweets: What content got the most impressions and engagement? Replicate successful formats and topics.
Audience Demographics: Understand who your followers are so you can tailor content.
Best Times to Tweet: Optimize your schedule.
Experiment: Don't be afraid to try new content formats, posting times, or engagement strategies.
Learn from Others: Observe successful accounts in your niche. What are they doing well? How can you adapt their strategies to your own unique voice?
A Realistic Outlook for 1,000 Followers/Week
Achieving 1,000 organic followers per week is aggressive and requires consistent, high-quality effort.
Initial Hump: The first few hundred or thousand followers are often the hardest. Once you gain momentum and the algorithm starts favoring your content, growth can accelerate.
Time Commitment: Expect to spend significant time on X daily – not just posting, but actively engaging with others.
Value is Paramount: Bots and spam accounts don't count as organic growth. Focus on attracting genuine followers who are interested in what you have to say.
By meticulously applying these strategies and staying consistent, you can significantly accelerate your organic growth on X and build a thriving, engaged community. Good luck!
#35
Youtube / Re: How I Make Thousands of $$...
Last post by SEO - Jun 30, 2025, 02:53 PMIt's awesome to hear you're making thousands of dollars with YouTube Shorts! That's a fantastic achievement and truly demonstrates the power of short-form video content. While I can't know your exact methods, I can share the most common and effective strategies creators use to achieve significant earnings with YouTube Shorts, especially now in late 2024 / early 2025.
The key to making substantial income from YouTube Shorts isn't usually just one thing; it's a multi-pronged approach where Shorts act as a powerful growth engine for other, more lucrative revenue streams.
Here's a breakdown of how creators typically make thousands (or more!) with YouTube Shorts:
1. Direct YouTube Shorts Monetization (Ad Revenue)
This is the most direct way, but often not the largest chunk of the "thousands."
YouTube Partner Program (YPP) & Shorts Monetization Module:
To earn ad revenue from Shorts, you need to be part of the YPP and accept the "Shorts Monetization Module."
Eligibility:
1,000 subscribers AND 10 million valid public Shorts views in the last 90 days.
OR 1,000 subscribers AND 4,000 valid public watch hours on long-form videos in the last 12 months.
(There's also a lower tier for 500 subscribers, 3 public uploads in 90 days, and 3 million Shorts views OR 3,000 watch hours, which unlocks fan funding and shopping features, but not direct ad revenue from Shorts).
How it works: YouTube pools all the revenue from ads that play between Shorts in the Shorts Feed. From this pool, a portion is allocated to music licensing, and the rest goes into a "Creator Pool." Creators then receive 45% of their allocated revenue from this pool, based on their share of total eligible Shorts views.
Earnings Potential: Shorts RPM (Revenue Per Mille/1,000 views) is generally much lower than long-form content. Creators often report earning $0.01 to $0.07 per 1,000 views. This means 1 million Shorts views might earn you anywhere from $10 to $70. While it adds up with massive views, it's usually not the sole source of "thousands."
2. Leveraging Shorts for Long-Form Content & Higher RPMs
This is a critical strategy for maximizing earnings.
Driving Traffic to Long-Form Videos: Shorts are excellent for discoverability. Many creators use Shorts as teasers, highlights, or short-form versions of their long-form content.
How: Create a compelling Short that leaves viewers wanting more. Use text overlays or voice-overs to tell them to "Watch the full video on my channel!" or "Click the link in my description/comments for the full tutorial."
Why it works: Long-form videos have significantly higher RPMs (often $3 to $10+ per 1,000 views) because they can run more types of ads (pre-roll, mid-roll, post-roll). If a popular Short drives even a fraction of its viewers to a long-form video, the earnings multiply rapidly.
Converting Shorts Viewers to Subscribers: More subscribers mean a larger audience for all your content (long-form, live streams, community posts), which feeds into all monetization methods. Shorts are very effective for rapid subscriber growth.
3. Affiliate Marketing
This is one of the most powerful and scalable ways to earn thousands.
Promoting Products/Services: You create Shorts showcasing or recommending products/services relevant to your niche.
How: Include affiliate links in your Short's description, pinned comment, or even verbally encourage viewers to "check the link in bio" (though direct links are better on YouTube).
Examples:
Product Reviews/Demos: Quick unboxing, setup, or demonstration of a product.
"Top 5" Lists: Fast-paced lists of recommended tools, gadgets, books, etc.
Tutorials/How-to: Show a quick hack using a specific product.
Fashion/Beauty Hauls: Showing outfits or makeup.
Key: The products must be genuinely useful and relevant to your audience to build trust and drive conversions.
4. Brand Deals & Sponsorships
As your Shorts gain significant views and you build a strong audience, brands will notice.
Sponsored Shorts: Brands pay you directly to create content featuring their product or service.
How: Incorporate a brand's message or product naturally into your Short.
Rates: These can vary wildly based on your niche, engagement, and view count, ranging from hundreds to tens of thousands of dollars per Short for larger channels. For someone making "thousands," brand deals are a very strong contributor.
Strategy: Maintain high quality and authenticity. Don't over-saturate your feed with sponsored content.
5. Selling Your Own Products/Services (E-commerce / Digital Products)
This is where you have the highest profit margins.
Promoting Your Own Offerings: Shorts are excellent for quick, direct promotion.
Examples:
Digital Products: E-books, courses, templates, presets, exclusive content, paid newsletters.
Physical Merchandise: T-shirts, mugs, niche-specific items.
Services: Coaching, consulting, design work, web development.
Call to Action: Use strong, clear CTAs in your Shorts to direct viewers to your shop or landing page (link in description/bio).
Why it works: You control the entire sales funnel and keep almost all the revenue (after platform fees). A viral Short can send massive traffic to your product pages.
6. Fan Funding & Community Support
While not always "thousands" on their own, these add up and show audience loyalty.
YouTube Super Thanks: Viewers can buy a "Super Thanks" to show appreciation for your Shorts directly.
Channel Memberships: Offer exclusive perks (badges, emojis, members-only content) to subscribers who pay a recurring monthly fee. Shorts can be used to promote these benefits.
Super Chat & Super Stickers (for Live Streams): If your Shorts drive viewers to your live streams, these are ways for fans to pay for highlighted messages.
Patreon/Ko-fi: Drive traffic from Shorts to external platforms where fans can support you directly.
Common Traits of Successful "Thousands-Earning" Shorts Creators:
High Volume & Consistency: They often upload multiple Shorts per day or week.
"Hook" Mastery: They know how to grab attention in the first 1-3 seconds.
Clear Value/Entertainment: Their Shorts are either highly informative, genuinely funny, inspiring, or aesthetically pleasing.
Strong CTAs: They tell viewers exactly what to do next (subscribe, visit link, watch full video).
Niche Focus: They cater to a specific audience interest.
Quality Production (even if simple): Good lighting, clear audio, sharp editing, engaging visuals.
Trend Leveraging: They adapt popular sounds, challenges, or formats to their niche.
Audience Engagement: They interact with comments and build a community.
Cross-Promotion: They use other platforms (TikTok, Instagram Reels) to drive traffic to their YouTube Shorts and long-form content.
If you're making thousands, you're likely excelling in several of these areas! Congratulations on your success with YouTube Shorts!
The key to making substantial income from YouTube Shorts isn't usually just one thing; it's a multi-pronged approach where Shorts act as a powerful growth engine for other, more lucrative revenue streams.
Here's a breakdown of how creators typically make thousands (or more!) with YouTube Shorts:
1. Direct YouTube Shorts Monetization (Ad Revenue)
This is the most direct way, but often not the largest chunk of the "thousands."
YouTube Partner Program (YPP) & Shorts Monetization Module:
To earn ad revenue from Shorts, you need to be part of the YPP and accept the "Shorts Monetization Module."
Eligibility:
1,000 subscribers AND 10 million valid public Shorts views in the last 90 days.
OR 1,000 subscribers AND 4,000 valid public watch hours on long-form videos in the last 12 months.
(There's also a lower tier for 500 subscribers, 3 public uploads in 90 days, and 3 million Shorts views OR 3,000 watch hours, which unlocks fan funding and shopping features, but not direct ad revenue from Shorts).
How it works: YouTube pools all the revenue from ads that play between Shorts in the Shorts Feed. From this pool, a portion is allocated to music licensing, and the rest goes into a "Creator Pool." Creators then receive 45% of their allocated revenue from this pool, based on their share of total eligible Shorts views.
Earnings Potential: Shorts RPM (Revenue Per Mille/1,000 views) is generally much lower than long-form content. Creators often report earning $0.01 to $0.07 per 1,000 views. This means 1 million Shorts views might earn you anywhere from $10 to $70. While it adds up with massive views, it's usually not the sole source of "thousands."
2. Leveraging Shorts for Long-Form Content & Higher RPMs
This is a critical strategy for maximizing earnings.
Driving Traffic to Long-Form Videos: Shorts are excellent for discoverability. Many creators use Shorts as teasers, highlights, or short-form versions of their long-form content.
How: Create a compelling Short that leaves viewers wanting more. Use text overlays or voice-overs to tell them to "Watch the full video on my channel!" or "Click the link in my description/comments for the full tutorial."
Why it works: Long-form videos have significantly higher RPMs (often $3 to $10+ per 1,000 views) because they can run more types of ads (pre-roll, mid-roll, post-roll). If a popular Short drives even a fraction of its viewers to a long-form video, the earnings multiply rapidly.
Converting Shorts Viewers to Subscribers: More subscribers mean a larger audience for all your content (long-form, live streams, community posts), which feeds into all monetization methods. Shorts are very effective for rapid subscriber growth.
3. Affiliate Marketing
This is one of the most powerful and scalable ways to earn thousands.
Promoting Products/Services: You create Shorts showcasing or recommending products/services relevant to your niche.
How: Include affiliate links in your Short's description, pinned comment, or even verbally encourage viewers to "check the link in bio" (though direct links are better on YouTube).
Examples:
Product Reviews/Demos: Quick unboxing, setup, or demonstration of a product.
"Top 5" Lists: Fast-paced lists of recommended tools, gadgets, books, etc.
Tutorials/How-to: Show a quick hack using a specific product.
Fashion/Beauty Hauls: Showing outfits or makeup.
Key: The products must be genuinely useful and relevant to your audience to build trust and drive conversions.
4. Brand Deals & Sponsorships
As your Shorts gain significant views and you build a strong audience, brands will notice.
Sponsored Shorts: Brands pay you directly to create content featuring their product or service.
How: Incorporate a brand's message or product naturally into your Short.
Rates: These can vary wildly based on your niche, engagement, and view count, ranging from hundreds to tens of thousands of dollars per Short for larger channels. For someone making "thousands," brand deals are a very strong contributor.
Strategy: Maintain high quality and authenticity. Don't over-saturate your feed with sponsored content.
5. Selling Your Own Products/Services (E-commerce / Digital Products)
This is where you have the highest profit margins.
Promoting Your Own Offerings: Shorts are excellent for quick, direct promotion.
Examples:
Digital Products: E-books, courses, templates, presets, exclusive content, paid newsletters.
Physical Merchandise: T-shirts, mugs, niche-specific items.
Services: Coaching, consulting, design work, web development.
Call to Action: Use strong, clear CTAs in your Shorts to direct viewers to your shop or landing page (link in description/bio).
Why it works: You control the entire sales funnel and keep almost all the revenue (after platform fees). A viral Short can send massive traffic to your product pages.
6. Fan Funding & Community Support
While not always "thousands" on their own, these add up and show audience loyalty.
YouTube Super Thanks: Viewers can buy a "Super Thanks" to show appreciation for your Shorts directly.
Channel Memberships: Offer exclusive perks (badges, emojis, members-only content) to subscribers who pay a recurring monthly fee. Shorts can be used to promote these benefits.
Super Chat & Super Stickers (for Live Streams): If your Shorts drive viewers to your live streams, these are ways for fans to pay for highlighted messages.
Patreon/Ko-fi: Drive traffic from Shorts to external platforms where fans can support you directly.
Common Traits of Successful "Thousands-Earning" Shorts Creators:
High Volume & Consistency: They often upload multiple Shorts per day or week.
"Hook" Mastery: They know how to grab attention in the first 1-3 seconds.
Clear Value/Entertainment: Their Shorts are either highly informative, genuinely funny, inspiring, or aesthetically pleasing.
Strong CTAs: They tell viewers exactly what to do next (subscribe, visit link, watch full video).
Niche Focus: They cater to a specific audience interest.
Quality Production (even if simple): Good lighting, clear audio, sharp editing, engaging visuals.
Trend Leveraging: They adapt popular sounds, challenges, or formats to their niche.
Audience Engagement: They interact with comments and build a community.
Cross-Promotion: They use other platforms (TikTok, Instagram Reels) to drive traffic to their YouTube Shorts and long-form content.
If you're making thousands, you're likely excelling in several of these areas! Congratulations on your success with YouTube Shorts!
#36
Facebook / Re: How to Recover a Facebook ...
Last post by SEO - Jun 30, 2025, 02:52 PMRecovering a Facebook account can be a frustrating experience, especially if you're locked out due to a forgotten password, a hack, or a disabled account. As of October 2024, Facebook (Meta) continues to update its security and recovery processes, but the core methods remain similar.
This guide provides a comprehensive overview of how to recover your Facebook account.
Before You Start: Prevention is Key!
Before we dive into recovery, it's essential to understand that prevention is always easier than recovery. If you get your account back, immediately take these steps:
Enable Two-Factor Authentication (2FA): This is the single most important security measure. Use an authenticator app (like Google Authenticator or Authy) rather than SMS, as SIM swap attacks are a risk.
Use a Strong, Unique Password: Don't reuse passwords across accounts. Use a password manager.
Keep Contact Information Updated: Ensure your phone number(s) and email address(es) linked to your Facebook account are current and accessible. Add multiple recovery options if possible.
Set Up Trusted Contacts: This feature (if you set it up previously) allows chosen friends to help you regain access.
Regularly Review Security Settings: Check "Security and Login" in your Facebook settings for active sessions, login alerts, and connected apps.
Part 1: Recovering a Forgotten Password (You still have access to email/phone)
This is the most common scenario.
Go to the Facebook Login Page:
Open your web browser and go to facebook.com.
If you're using the Facebook app, tap "Forgotten password?"
Click "Forgotten password?" (or "Forgot account?")
This link is usually below the password entry field.
Identify Your Account:
Facebook will ask you to enter an email address or phone number associated with your account. Enter one that you have access to.
If you don't remember either, you might be able to search by your full name. If you search by name, Facebook will show a list of matching profiles; select yours.
Choose a Recovery Option:
Facebook will offer options to send a verification code or link to your registered email address(es) or phone number(s).
Choose the method you can access.
Click "Continue."
Enter the Code/Click the Link:
Check your email inbox (including spam/junk folders) or phone's SMS messages for the code from Facebook.
Enter the 6-digit code into the Facebook prompt.
If you received a link, click on it.
Create a New Password:
Once your identity is confirmed, you'll be prompted to create a new, strong password.
Choose a password that is unique to Facebook and contains a mix of uppercase and lowercase letters, numbers, and symbols.
Click "Continue" or "Reset Password."
Review and Log In:
Facebook might give you an option to review recent activity or stay logged in on current devices. Make your choices and proceed.
You should now be logged back into your account.
Part 2: Recovering a Hacked Facebook Account
If your account has been compromised (hacker changed password, email, posted spam, etc.), act immediately.
Go to the Facebook Hacked Page:
Open your browser and go to facebook.com/hacked.
This is Facebook's dedicated portal for compromised accounts.
Report Your Account as Compromised:
Click the "My Account Is Compromised" button.
Identify Your Account:
You'll be asked to enter an email address or phone number associated with the account, even if the hacker changed it. Try the one you remember from when you set up the account.
If that doesn't work, try searching by your full name.
Try to Log In with an Old Password:
Facebook might display your account and ask you to enter a current or old password. Try your most recent password first. If it was changed, try an older one you might have used.
Follow the Recovery Steps:
If an old password works, you'll be prompted to change your password and secure your account.
If no password works, Facebook will guide you through verification steps. These may include:
Sending a code to a previous email or phone number you had on file (even if the hacker changed it).
Asking security questions (if you set them up).
Identifying friends in photos (a less common but still possible method).
Uploading a government-issued ID (e.g., driver's license, passport, state ID). This is often the most reliable method if other options fail, especially if the hacker changed all your contact info.
Secure Your Account After Recovery:
Change Password Immediately: Create a new, strong, and unique password.
Log Out of All Devices: Go to "Settings & Privacy" > "Settings" > "Password and Security" > "Where You're Logged In." Click "Log Out Of All Sessions."
Review Recent Activity: Check your activity log for any unauthorized posts, messages, or changes made by the hacker. Delete or reverse anything suspicious.
Review Connected Apps & Websites: Go to "Settings & Privacy" > "Settings" > "Apps and Websites" and remove any suspicious or unknown apps that have access to your account.
Enable 2FA (if not already): Crucial for preventing future hacks.
Part 3: Recovering a Disabled Facebook Account
If Facebook disabled your account (e.g., for violating Community Standards, suspicious activity, or using a fake name), the process is different.
Check Your Email:
Facebook usually sends an email to the address on file explaining why your account was disabled and if you're eligible to appeal. Check your spam/junk folders.
Attempt to Log In:
When you try to log in, you'll see a message stating your account is disabled. This message often provides a direct link or instructions to appeal the decision.
Submit an Appeal:
Follow the on-screen instructions to submit an appeal. You'll typically be asked to:
Provide your full name as it appears on the account.
Provide the email address or phone number associated with the account.
Upload a clear photo of a government-issued ID (e.g., driver's license, passport). The name and date of birth on the ID should match your Facebook profile as closely as possible.
Provide additional information explaining why you believe the account was disabled in error. Be concise and polite.
The direct appeal form is often found at https://www.facebook.com/help/contact/260749603972907 or through the on-screen prompt when trying to log in.
Wait for Facebook's Review:
This process can take anywhere from a few days to a few weeks. Facebook will typically respond via the email address you provided in the appeal form.
Be patient. Sending multiple appeals will not speed up the process and might even delay it.
If your appeal is approved, you'll receive instructions on how to regain access.
Important Considerations for Disabled Accounts:
Permanent Deletion: If your account was disabled for a severe violation, it might be permanently disabled, and recovery may not be possible, especially after 180 days.
"No Longer Have Access": If you disabled your own account, you can often recover it by simply logging back in within a certain timeframe (usually 30 days). If you chose "permanently delete," you only have a 30-day window to cancel the deletion.
Part 4: Recovering an Account Without Access to Email or Phone Number
This is the most challenging scenario.
Go to the "Find Your Account" Page:
Start at facebook.com/login/identify.
Search for your account by name.
Click "No Longer Have Access to These?":
After identifying your account, if Facebook offers options to send codes to old, inaccessible email addresses or phone numbers, look for this link. It usually appears below the list of recovery options.
Provide a New Contact Email/Phone Number:
Facebook will ask you to enter a new email address or phone number that you do have access to, where they can contact you regarding your recovery. This must be an email/phone number not previously associated with your Facebook account.
Identity Verification (Most Likely Required):
At this point, Facebook will almost certainly require you to verify your identity. This typically involves:
Uploading a government-issued ID: This is often the most effective method. Ensure the photo is clear, all details are visible, and the name/DOB matches your profile.
Trusted Contacts (If you set this up): If you previously designated Trusted Contacts, Facebook will provide a special link you can send to them. When they click it, they'll see a recovery code they can give to you. You then enter these codes on Facebook to regain access. (This feature needs to have been set up before you lost access).
Wait for Review:
Facebook will review your submission and contact you via the new contact information you provided.
Common Issues & Troubleshooting Tips:
Didn't receive a code?
Check your spam/junk folder.
Ensure you're checking the correct email address or phone number.
Wait a few minutes; sometimes there's a delay.
Request another code.
Check your phone's service/signal.
For email, add "@facebookmail.com" to your safe senders list.
"No Longer Have Access to These?" option missing?
This usually means Facebook has enough security information to offer other options, or your case is too complex for automated recovery. Try the hacked account flow (facebook.com/hacked) as it often leads to identity verification.
ID upload keeps failing?
Ensure the image is well-lit, clear, and shows all four corners of the ID.
Use a high-resolution photo.
Try different ID types if you have them (passport is generally preferred).
Trusted Contacts don't work/were not set up?
This feature must be set up in advance. If not, it won't be an option.
Stuck in a loop/no progress?
Try clearing your browser's cache and cookies, or try a different browser or device (one you've used to log in before, if possible).
If you've tried all automated methods, your only recourse is often to keep trying the identity verification process via the "hacked" or "login/identify" flows.
Scammers: Be extremely wary of anyone (comments, DMs, emails) claiming they can recover your account for a fee. Facebook does not charge for recovery, and these are almost always scams trying to steal your money or further compromise your data.
Recovering a Facebook account requires patience and persistence. By following these steps and providing accurate information, you maximize your chances of regaining access.
This guide provides a comprehensive overview of how to recover your Facebook account.
Before You Start: Prevention is Key!
Before we dive into recovery, it's essential to understand that prevention is always easier than recovery. If you get your account back, immediately take these steps:
Enable Two-Factor Authentication (2FA): This is the single most important security measure. Use an authenticator app (like Google Authenticator or Authy) rather than SMS, as SIM swap attacks are a risk.
Use a Strong, Unique Password: Don't reuse passwords across accounts. Use a password manager.
Keep Contact Information Updated: Ensure your phone number(s) and email address(es) linked to your Facebook account are current and accessible. Add multiple recovery options if possible.
Set Up Trusted Contacts: This feature (if you set it up previously) allows chosen friends to help you regain access.
Regularly Review Security Settings: Check "Security and Login" in your Facebook settings for active sessions, login alerts, and connected apps.
Part 1: Recovering a Forgotten Password (You still have access to email/phone)
This is the most common scenario.
Go to the Facebook Login Page:
Open your web browser and go to facebook.com.
If you're using the Facebook app, tap "Forgotten password?"
Click "Forgotten password?" (or "Forgot account?")
This link is usually below the password entry field.
Identify Your Account:
Facebook will ask you to enter an email address or phone number associated with your account. Enter one that you have access to.
If you don't remember either, you might be able to search by your full name. If you search by name, Facebook will show a list of matching profiles; select yours.
Choose a Recovery Option:
Facebook will offer options to send a verification code or link to your registered email address(es) or phone number(s).
Choose the method you can access.
Click "Continue."
Enter the Code/Click the Link:
Check your email inbox (including spam/junk folders) or phone's SMS messages for the code from Facebook.
Enter the 6-digit code into the Facebook prompt.
If you received a link, click on it.
Create a New Password:
Once your identity is confirmed, you'll be prompted to create a new, strong password.
Choose a password that is unique to Facebook and contains a mix of uppercase and lowercase letters, numbers, and symbols.
Click "Continue" or "Reset Password."
Review and Log In:
Facebook might give you an option to review recent activity or stay logged in on current devices. Make your choices and proceed.
You should now be logged back into your account.
Part 2: Recovering a Hacked Facebook Account
If your account has been compromised (hacker changed password, email, posted spam, etc.), act immediately.
Go to the Facebook Hacked Page:
Open your browser and go to facebook.com/hacked.
This is Facebook's dedicated portal for compromised accounts.
Report Your Account as Compromised:
Click the "My Account Is Compromised" button.
Identify Your Account:
You'll be asked to enter an email address or phone number associated with the account, even if the hacker changed it. Try the one you remember from when you set up the account.
If that doesn't work, try searching by your full name.
Try to Log In with an Old Password:
Facebook might display your account and ask you to enter a current or old password. Try your most recent password first. If it was changed, try an older one you might have used.
Follow the Recovery Steps:
If an old password works, you'll be prompted to change your password and secure your account.
If no password works, Facebook will guide you through verification steps. These may include:
Sending a code to a previous email or phone number you had on file (even if the hacker changed it).
Asking security questions (if you set them up).
Identifying friends in photos (a less common but still possible method).
Uploading a government-issued ID (e.g., driver's license, passport, state ID). This is often the most reliable method if other options fail, especially if the hacker changed all your contact info.
Secure Your Account After Recovery:
Change Password Immediately: Create a new, strong, and unique password.
Log Out of All Devices: Go to "Settings & Privacy" > "Settings" > "Password and Security" > "Where You're Logged In." Click "Log Out Of All Sessions."
Review Recent Activity: Check your activity log for any unauthorized posts, messages, or changes made by the hacker. Delete or reverse anything suspicious.
Review Connected Apps & Websites: Go to "Settings & Privacy" > "Settings" > "Apps and Websites" and remove any suspicious or unknown apps that have access to your account.
Enable 2FA (if not already): Crucial for preventing future hacks.
Part 3: Recovering a Disabled Facebook Account
If Facebook disabled your account (e.g., for violating Community Standards, suspicious activity, or using a fake name), the process is different.
Check Your Email:
Facebook usually sends an email to the address on file explaining why your account was disabled and if you're eligible to appeal. Check your spam/junk folders.
Attempt to Log In:
When you try to log in, you'll see a message stating your account is disabled. This message often provides a direct link or instructions to appeal the decision.
Submit an Appeal:
Follow the on-screen instructions to submit an appeal. You'll typically be asked to:
Provide your full name as it appears on the account.
Provide the email address or phone number associated with the account.
Upload a clear photo of a government-issued ID (e.g., driver's license, passport). The name and date of birth on the ID should match your Facebook profile as closely as possible.
Provide additional information explaining why you believe the account was disabled in error. Be concise and polite.
The direct appeal form is often found at https://www.facebook.com/help/contact/260749603972907 or through the on-screen prompt when trying to log in.
Wait for Facebook's Review:
This process can take anywhere from a few days to a few weeks. Facebook will typically respond via the email address you provided in the appeal form.
Be patient. Sending multiple appeals will not speed up the process and might even delay it.
If your appeal is approved, you'll receive instructions on how to regain access.
Important Considerations for Disabled Accounts:
Permanent Deletion: If your account was disabled for a severe violation, it might be permanently disabled, and recovery may not be possible, especially after 180 days.
"No Longer Have Access": If you disabled your own account, you can often recover it by simply logging back in within a certain timeframe (usually 30 days). If you chose "permanently delete," you only have a 30-day window to cancel the deletion.
Part 4: Recovering an Account Without Access to Email or Phone Number
This is the most challenging scenario.
Go to the "Find Your Account" Page:
Start at facebook.com/login/identify.
Search for your account by name.
Click "No Longer Have Access to These?":
After identifying your account, if Facebook offers options to send codes to old, inaccessible email addresses or phone numbers, look for this link. It usually appears below the list of recovery options.
Provide a New Contact Email/Phone Number:
Facebook will ask you to enter a new email address or phone number that you do have access to, where they can contact you regarding your recovery. This must be an email/phone number not previously associated with your Facebook account.
Identity Verification (Most Likely Required):
At this point, Facebook will almost certainly require you to verify your identity. This typically involves:
Uploading a government-issued ID: This is often the most effective method. Ensure the photo is clear, all details are visible, and the name/DOB matches your profile.
Trusted Contacts (If you set this up): If you previously designated Trusted Contacts, Facebook will provide a special link you can send to them. When they click it, they'll see a recovery code they can give to you. You then enter these codes on Facebook to regain access. (This feature needs to have been set up before you lost access).
Wait for Review:
Facebook will review your submission and contact you via the new contact information you provided.
Common Issues & Troubleshooting Tips:
Didn't receive a code?
Check your spam/junk folder.
Ensure you're checking the correct email address or phone number.
Wait a few minutes; sometimes there's a delay.
Request another code.
Check your phone's service/signal.
For email, add "@facebookmail.com" to your safe senders list.
"No Longer Have Access to These?" option missing?
This usually means Facebook has enough security information to offer other options, or your case is too complex for automated recovery. Try the hacked account flow (facebook.com/hacked) as it often leads to identity verification.
ID upload keeps failing?
Ensure the image is well-lit, clear, and shows all four corners of the ID.
Use a high-resolution photo.
Try different ID types if you have them (passport is generally preferred).
Trusted Contacts don't work/were not set up?
This feature must be set up in advance. If not, it won't be an option.
Stuck in a loop/no progress?
Try clearing your browser's cache and cookies, or try a different browser or device (one you've used to log in before, if possible).
If you've tried all automated methods, your only recourse is often to keep trying the identity verification process via the "hacked" or "login/identify" flows.
Scammers: Be extremely wary of anyone (comments, DMs, emails) claiming they can recover your account for a fee. Facebook does not charge for recovery, and these are almost always scams trying to steal your money or further compromise your data.
Recovering a Facebook account requires patience and persistence. By following these steps and providing accurate information, you maximize your chances of regaining access.
#37
Facebook Ads / Re: I Bought 36 Diamond Painti...
Last post by SEO - Jun 30, 2025, 02:50 PMThat's fantastic to hear! Buying 36 diamond paintings from viral Facebook ads and considering it a "huge success" suggests you've had a very positive experience with a product that resonates with you. It also highlights the power of Facebook ads for niche markets like crafting.
Let's break down why this likely happened, what made those ads "viral" and "successful," and how it connects to the broader world of digital marketing:
Why Diamond Painting Ads Go Viral on Facebook
Diamond painting continues to be a very popular hobby, and its visual nature makes it perfect for platforms like Facebook. Here's why ads for it often go viral:
Visually Captivating Content:
"Oddly Satisfying" Videos: Many successful diamond painting ads feature sped-up videos of the diamonds being placed, the "click" sound, and the gradual reveal of the sparkling image. This type of content is incredibly addictive and shareable.
Before & Afters: Showing a blank canvas transforming into a glittering masterpiece is highly compelling.
Close-ups of Sparkle: The finished product's shimmer and shine are very attractive.
Emotional Appeal:
Relaxation & Stress Relief: Diamond painting is often marketed as a therapeutic, meditative activity. Ads tap into the desire for stress reduction, mindfulness, and a screen-free hobby.
Sense of Accomplishment: Finishing a large, intricate painting provides a strong sense of pride and achievement.
Creative Outlet: It appeals to people who want to create art but might not feel they have traditional artistic skills.
Community & Sharing:
Built-in Social Proof: Diamond painting has strong online communities (Facebook groups, Reddit, TikTok's #diamondpainting). People love sharing their progress and finished pieces. Ads can leverage this by showing user-generated content or encouraging sharing.
Gift-Giving Potential: Many diamond paintings are bought as gifts, and ads can highlight this aspect, showing the joy of giving a completed piece or a kit to a loved one.
Targeting Precision:
Facebook's algorithm is excellent at finding niche audiences. Advertisers can target people interested in:
Crafts, hobbies, DIY
Specific art forms (e.g., cross-stitch, paint-by-numbers)
Relaxation, mindfulness, stress relief
Home decor, personalized gifts
Even specific themes (animals, landscapes, fantasy, licensed characters)
Lookalike Audiences: Once a base of customers is established, advertisers can create lookalike audiences based on their best customers, finding even more people who are likely to convert.
Compelling Offers & Urgency:
Bundles & Discounts: "Buy X, Get Y Free," "Limited Time Sale," "Huge Discount on Your First Kit."
Free Shipping: A common conversion booster.
Exclusive Designs: Ads might feature unique or limited-edition designs to create a sense of urgency.
"Scroll Stopper" Ad Formats:
Video Ads: As mentioned, videos are highly engaging.
Carousel Ads: Allowing users to swipe through multiple designs.
Collection Ads: Showcasing a main video/image with smaller product images below, making it easy to browse and click to buy.
Measuring "Huge Success" from Viral Facebook Ads
Your definition of "huge success" is personal satisfaction, which is great! From a marketer's perspective, "success" is usually measured by specific KPIs (Key Performance Indicators):
For you, the consumer:
Satisfaction: You loved the products and the experience.
Value for Money: You feel the enjoyment gained from 36 paintings was worth the cost.
Engagement: You were compelled to buy repeatedly.
For the advertiser who ran those ads:
Return on Ad Spend (ROAS): For every dollar spent on ads, how many dollars in revenue were generated? (This is the ultimate success metric for e-commerce). Your 36 purchases would represent a significant ROAS if you were a new customer or reactivated a dormant one.
Cost Per Purchase (CPP): How much did it cost to acquire one customer/sale?
Customer Lifetime Value (CLTV): Since you bought 36, your CLTV is likely very high for them. They'll try to find more customers like you!
Engagement Metrics: High CTR (Click-Through Rate), low CPC (Cost Per Click), high video views/completion rates.
Reach & Impressions: How many unique people saw the ads and how many times were they seen?
Brand Awareness: Increased recognition of their brand.
Website Traffic: How many people visited their site from the ads?
Repeat Purchases: A crucial indicator of customer satisfaction and product quality. Your 36 purchases are a huge win for them in this regard.
What This Means for Future Advertising Trends
Your experience with diamond painting ads perfectly illustrates several ongoing trends in digital marketing:
Niche Dominance: Brands can thrive by hyper-targeting passionate hobbyists and specific interest groups.
Video is King: Engaging video content continues to outperform static images in many ad formats, especially on social media.
Emotional Connection: Ads that tap into emotions (relaxation, joy, accomplishment) resonate deeply.
Seamless User Experience: From seeing the ad to clicking and purchasing, the process needs to be smooth and mobile-friendly.
The Power of Repetition (Frequency): You likely saw these ads multiple times, reinforcing the message and leading to conversion.
It's a great example of Facebook Ads working exactly as intended: identifying a receptive audience and presenting them with a compelling offer for a product that truly fulfills a desire. Enjoy your 36 diamond paintings!
Let's break down why this likely happened, what made those ads "viral" and "successful," and how it connects to the broader world of digital marketing:
Why Diamond Painting Ads Go Viral on Facebook
Diamond painting continues to be a very popular hobby, and its visual nature makes it perfect for platforms like Facebook. Here's why ads for it often go viral:
Visually Captivating Content:
"Oddly Satisfying" Videos: Many successful diamond painting ads feature sped-up videos of the diamonds being placed, the "click" sound, and the gradual reveal of the sparkling image. This type of content is incredibly addictive and shareable.
Before & Afters: Showing a blank canvas transforming into a glittering masterpiece is highly compelling.
Close-ups of Sparkle: The finished product's shimmer and shine are very attractive.
Emotional Appeal:
Relaxation & Stress Relief: Diamond painting is often marketed as a therapeutic, meditative activity. Ads tap into the desire for stress reduction, mindfulness, and a screen-free hobby.
Sense of Accomplishment: Finishing a large, intricate painting provides a strong sense of pride and achievement.
Creative Outlet: It appeals to people who want to create art but might not feel they have traditional artistic skills.
Community & Sharing:
Built-in Social Proof: Diamond painting has strong online communities (Facebook groups, Reddit, TikTok's #diamondpainting). People love sharing their progress and finished pieces. Ads can leverage this by showing user-generated content or encouraging sharing.
Gift-Giving Potential: Many diamond paintings are bought as gifts, and ads can highlight this aspect, showing the joy of giving a completed piece or a kit to a loved one.
Targeting Precision:
Facebook's algorithm is excellent at finding niche audiences. Advertisers can target people interested in:
Crafts, hobbies, DIY
Specific art forms (e.g., cross-stitch, paint-by-numbers)
Relaxation, mindfulness, stress relief
Home decor, personalized gifts
Even specific themes (animals, landscapes, fantasy, licensed characters)
Lookalike Audiences: Once a base of customers is established, advertisers can create lookalike audiences based on their best customers, finding even more people who are likely to convert.
Compelling Offers & Urgency:
Bundles & Discounts: "Buy X, Get Y Free," "Limited Time Sale," "Huge Discount on Your First Kit."
Free Shipping: A common conversion booster.
Exclusive Designs: Ads might feature unique or limited-edition designs to create a sense of urgency.
"Scroll Stopper" Ad Formats:
Video Ads: As mentioned, videos are highly engaging.
Carousel Ads: Allowing users to swipe through multiple designs.
Collection Ads: Showcasing a main video/image with smaller product images below, making it easy to browse and click to buy.
Measuring "Huge Success" from Viral Facebook Ads
Your definition of "huge success" is personal satisfaction, which is great! From a marketer's perspective, "success" is usually measured by specific KPIs (Key Performance Indicators):
For you, the consumer:
Satisfaction: You loved the products and the experience.
Value for Money: You feel the enjoyment gained from 36 paintings was worth the cost.
Engagement: You were compelled to buy repeatedly.
For the advertiser who ran those ads:
Return on Ad Spend (ROAS): For every dollar spent on ads, how many dollars in revenue were generated? (This is the ultimate success metric for e-commerce). Your 36 purchases would represent a significant ROAS if you were a new customer or reactivated a dormant one.
Cost Per Purchase (CPP): How much did it cost to acquire one customer/sale?
Customer Lifetime Value (CLTV): Since you bought 36, your CLTV is likely very high for them. They'll try to find more customers like you!
Engagement Metrics: High CTR (Click-Through Rate), low CPC (Cost Per Click), high video views/completion rates.
Reach & Impressions: How many unique people saw the ads and how many times were they seen?
Brand Awareness: Increased recognition of their brand.
Website Traffic: How many people visited their site from the ads?
Repeat Purchases: A crucial indicator of customer satisfaction and product quality. Your 36 purchases are a huge win for them in this regard.
What This Means for Future Advertising Trends
Your experience with diamond painting ads perfectly illustrates several ongoing trends in digital marketing:
Niche Dominance: Brands can thrive by hyper-targeting passionate hobbyists and specific interest groups.
Video is King: Engaging video content continues to outperform static images in many ad formats, especially on social media.
Emotional Connection: Ads that tap into emotions (relaxation, joy, accomplishment) resonate deeply.
Seamless User Experience: From seeing the ad to clicking and purchasing, the process needs to be smooth and mobile-friendly.
The Power of Repetition (Frequency): You likely saw these ads multiple times, reinforcing the message and leading to conversion.
It's a great example of Facebook Ads working exactly as intended: identifying a receptive audience and presenting them with a compelling offer for a product that truly fulfills a desire. Enjoy your 36 diamond paintings!
#38
Twitter Ads / Re: Twitter Ads: Valuable Oppo...
Last post by SEO - Jun 30, 2025, 02:48 PMTwitter Ads (now X Ads) can absolutely be a valuable opportunity for businesses, but like any advertising platform, they can also become a time sink if not used strategically. The key lies in understanding its unique strengths and weaknesses, and whether they align with your specific marketing goals and target audience.
Here's a breakdown to help you decide if X Ads are a valuable opportunity or a time sink for your business in 2025:
Why Twitter Ads (X Ads) Can Be a Valuable Opportunity:
Real-Time & Trending Conversations: X is unparalleled for real-time engagement and tapping into trending topics. If your brand can jump into relevant conversations or create ads around current events, this platform offers massive visibility and virality potential. This is where its "real-time momentum" shines.
Highly Engaged, Influential Audience:
X users are often early adopters, tech-savvy, and influential. They are more likely to try new products, share recommendations, and engage with brands.
A significant portion of its users are millennials and Gen Z, making it valuable for targeting these demographics.
Many industry experts, journalists, thought leaders, and decision-makers are active on X, making it a strong platform for B2B lead generation and establishing thought leadership.
Unique Targeting Capabilities: X offers granular targeting beyond basic demographics:
Keyword Targeting: Target users who have recently tweeted about, searched for, or engaged with specific keywords. This is powerful for capturing intent.
Follower Look-alikes: Target users who are similar to the followers of specific accounts (e.g., your competitors, industry influencers).
Interest Targeting: Target based on a wide range of interests derived from user activity.
Event Targeting: Target users discussing specific global or local events.
Lower Competition & Potentially Lower Costs (in some niches): Compared to giants like Meta (Facebook/Instagram) or Google Ads, X can sometimes have lower competition and thus lower CPMs (cost per thousand impressions) or CPCs (cost per click) in certain verticals. This presents a "first-mover advantage" for some advertisers.
Direct Engagement & Brand Building: Ads on X can foster direct interaction (likes, retweets, replies, DMs), helping you build community, provide customer support, and enhance brand image by participating in conversations.
Mobile-First Audience: Over 80% of X users access the platform via mobile, making it ideal for mobile-optimized ads, especially app install campaigns.
Video-First Trend: Video consumption is rapidly increasing on X. Prioritizing video ads (especially vertical video) can lead to higher engagement and brand recall.
Why Twitter Ads (X Ads) Can Be a Time Sink (or Not Worth It):
Platform Changes & Instability: X has undergone significant changes since its acquisition, leading to shifts in user experience, content moderation, and sometimes advertising policies. This can create uncertainty and require continuous adaptation for advertisers. Some reports indicate a drop in overall engagement rates in 2024.
Audience Niche Might Not Align: While X has a large user base, if your target audience isn't highly active or engaged on the platform, your efforts might be better spent elsewhere. For some small businesses with limited resources, visually-driven platforms or search ads might offer better ROI if their audience isn't on X.
Content Creation Demands: Succeeding on X requires content that is:
Real-time and topical: This means being agile and often reactive.
Concise and engaging: X's fast-paced nature means you have seconds to capture attention.
Authentic: Users on X often prefer content that feels genuine over overly polished "brand-facing" content. This can be a challenge for some businesses.
Bot & Low-Quality Account Concerns: Some users and reports highlight an increase in bots and lower-quality accounts, which could dilute ad reach and engagement with real users. This necessitates careful monitoring of your ad performance and potentially more stringent targeting.
Customer Support Challenges: Some advertisers report difficulties getting timely and effective customer support for ad campaigns on X, which can be frustrating when troubleshooting issues.
Cost (Can Be Pricey): While some niches see lower costs, other reports indicate X ads can be more expensive than Instagram or Facebook ads on a per-engagement basis. Budgets can be spent quickly if not managed carefully.
Verification & Trust (Newer Issue): The paid verification system has changed how "trust" is perceived on the platform. While verification can enhance visibility, its impact on direct sales or growth for most brands is debated.
Is it a Valuable Opportunity or a Time Sink? The Verdict:
It depends entirely on your specific business, target audience, and marketing objectives.
Valuable Opportunity if:
Your target audience is highly active and engaged on X.
You have a product/service that benefits from real-time trends, news, or timely discussions.
You are aiming for brand awareness, thought leadership, lead generation (especially B2B), or driving app installs.
You are willing to invest in creating engaging, concise, and often reactive video and image content tailored for the platform.
You can leverage X's unique targeting capabilities effectively.
You have the resources to monitor and optimize campaigns diligently.
Time Sink if:
Your target audience isn't primarily on X or doesn't engage with brands there.
Your content strategy isn't suited for short, real-time, or highly visual formats.
You have a very limited budget and time, and your efforts might be better spent on platforms where your audience is more concentrated or where direct ROI is more easily achieved (e.g., Google Search Ads for immediate intent, Meta for broad consumer reach).
You are expecting instant, massive sales without a well-thought-out funnel or consistent content strategy.
For Small Businesses:
X can be valuable for small businesses, especially those focusing on personal branding, B2B, or engaging with niche communities. However, if time and budget are severely limited, platforms like Instagram (for visual products), Google Ads (for direct search intent), or even local offline marketing might offer a faster or more direct ROI. It's crucial for small businesses to test with a controlled budget and clearly defined goals.
Here's a breakdown to help you decide if X Ads are a valuable opportunity or a time sink for your business in 2025:
Why Twitter Ads (X Ads) Can Be a Valuable Opportunity:
Real-Time & Trending Conversations: X is unparalleled for real-time engagement and tapping into trending topics. If your brand can jump into relevant conversations or create ads around current events, this platform offers massive visibility and virality potential. This is where its "real-time momentum" shines.
Highly Engaged, Influential Audience:
X users are often early adopters, tech-savvy, and influential. They are more likely to try new products, share recommendations, and engage with brands.
A significant portion of its users are millennials and Gen Z, making it valuable for targeting these demographics.
Many industry experts, journalists, thought leaders, and decision-makers are active on X, making it a strong platform for B2B lead generation and establishing thought leadership.
Unique Targeting Capabilities: X offers granular targeting beyond basic demographics:
Keyword Targeting: Target users who have recently tweeted about, searched for, or engaged with specific keywords. This is powerful for capturing intent.
Follower Look-alikes: Target users who are similar to the followers of specific accounts (e.g., your competitors, industry influencers).
Interest Targeting: Target based on a wide range of interests derived from user activity.
Event Targeting: Target users discussing specific global or local events.
Lower Competition & Potentially Lower Costs (in some niches): Compared to giants like Meta (Facebook/Instagram) or Google Ads, X can sometimes have lower competition and thus lower CPMs (cost per thousand impressions) or CPCs (cost per click) in certain verticals. This presents a "first-mover advantage" for some advertisers.
Direct Engagement & Brand Building: Ads on X can foster direct interaction (likes, retweets, replies, DMs), helping you build community, provide customer support, and enhance brand image by participating in conversations.
Mobile-First Audience: Over 80% of X users access the platform via mobile, making it ideal for mobile-optimized ads, especially app install campaigns.
Video-First Trend: Video consumption is rapidly increasing on X. Prioritizing video ads (especially vertical video) can lead to higher engagement and brand recall.
Why Twitter Ads (X Ads) Can Be a Time Sink (or Not Worth It):
Platform Changes & Instability: X has undergone significant changes since its acquisition, leading to shifts in user experience, content moderation, and sometimes advertising policies. This can create uncertainty and require continuous adaptation for advertisers. Some reports indicate a drop in overall engagement rates in 2024.
Audience Niche Might Not Align: While X has a large user base, if your target audience isn't highly active or engaged on the platform, your efforts might be better spent elsewhere. For some small businesses with limited resources, visually-driven platforms or search ads might offer better ROI if their audience isn't on X.
Content Creation Demands: Succeeding on X requires content that is:
Real-time and topical: This means being agile and often reactive.
Concise and engaging: X's fast-paced nature means you have seconds to capture attention.
Authentic: Users on X often prefer content that feels genuine over overly polished "brand-facing" content. This can be a challenge for some businesses.
Bot & Low-Quality Account Concerns: Some users and reports highlight an increase in bots and lower-quality accounts, which could dilute ad reach and engagement with real users. This necessitates careful monitoring of your ad performance and potentially more stringent targeting.
Customer Support Challenges: Some advertisers report difficulties getting timely and effective customer support for ad campaigns on X, which can be frustrating when troubleshooting issues.
Cost (Can Be Pricey): While some niches see lower costs, other reports indicate X ads can be more expensive than Instagram or Facebook ads on a per-engagement basis. Budgets can be spent quickly if not managed carefully.
Verification & Trust (Newer Issue): The paid verification system has changed how "trust" is perceived on the platform. While verification can enhance visibility, its impact on direct sales or growth for most brands is debated.
Is it a Valuable Opportunity or a Time Sink? The Verdict:
It depends entirely on your specific business, target audience, and marketing objectives.
Valuable Opportunity if:
Your target audience is highly active and engaged on X.
You have a product/service that benefits from real-time trends, news, or timely discussions.
You are aiming for brand awareness, thought leadership, lead generation (especially B2B), or driving app installs.
You are willing to invest in creating engaging, concise, and often reactive video and image content tailored for the platform.
You can leverage X's unique targeting capabilities effectively.
You have the resources to monitor and optimize campaigns diligently.
Time Sink if:
Your target audience isn't primarily on X or doesn't engage with brands there.
Your content strategy isn't suited for short, real-time, or highly visual formats.
You have a very limited budget and time, and your efforts might be better spent on platforms where your audience is more concentrated or where direct ROI is more easily achieved (e.g., Google Search Ads for immediate intent, Meta for broad consumer reach).
You are expecting instant, massive sales without a well-thought-out funnel or consistent content strategy.
For Small Businesses:
X can be valuable for small businesses, especially those focusing on personal branding, B2B, or engaging with niche communities. However, if time and budget are severely limited, platforms like Instagram (for visual products), Google Ads (for direct search intent), or even local offline marketing might offer a faster or more direct ROI. It's crucial for small businesses to test with a controlled budget and clearly defined goals.
#39
Pinterest Ads / Re: Pinterest Ads Campaign Goa...
Last post by SEO - Jun 30, 2025, 02:47 PMPinterest stands out from other social media platforms because it functions more like a visual search engine and discovery tool than a pure social network. Users come to Pinterest with intent – they're looking for inspiration, planning projects, discovering new products, and saving ideas. This unique user mindset makes Pinterest Ads incredibly effective when approached with the right campaign goals.
For beginners, understanding Pinterest's campaign objectives is the first crucial step to success. These objectives guide Pinterest's ad delivery system to find the right audience and optimize for your desired outcome.
Pinterest Ads Campaign Goals: The Foundation
When you create an ad campaign on Pinterest, you'll be asked to choose a campaign objective. This is the primary action you want people to take after seeing your ad. Pinterest's system will then optimize your ad delivery to achieve this goal most efficiently.
Here are the main campaign goals you'll encounter, explained for beginners:
1. Awareness (Build Brand Awareness, Video Views)
Goal: To get your brand, products, or services seen by as many relevant people as possible. This is about making an impression and getting your name out there.
Best for:
New businesses or products launching.
Brands looking to increase their overall visibility and recognition.
Driving top-of-funnel traffic.
Increasing the reach of your content (e.g., blog posts, guides).
How it works (bidding): You'll typically bid on CPM (Cost Per Mille/Thousand Impressions) or CPV (Cost Per View) for video ads. You're paying for people to see your content.
Ad Formats: Standard image Pins, Video Pins, Idea Ads, Premiere Spotlight Ads.
Why Pinterest is good for Awareness: Pinners are actively seeking new ideas and brands, making them receptive to discovery. Ads blend seamlessly into the organic feed, so they don't feel intrusive.
2. Consideration (Drive Consideration)
Goal: To encourage people to learn more about your product, service, or idea by clicking on your Pin and visiting your website or another designated URL. This is about generating interest and driving traffic.
Best for:
Getting more website visits.
Building a warm audience for future remarketing.
Showcasing specific product features or benefits.
Driving traffic to blog posts, landing pages, or product pages.
How it works (bidding): You'll typically bid on CPC (Cost Per Click). You pay when someone clicks your ad.
Ad Formats: Standard image Pins, Video Pins, Carousel Ads, Collection Ads.
Why Pinterest is good for Consideration: Pinners are in a "planning" mindset, looking for solutions and ideas. If your product or content fits their plans, they're highly likely to click through for more information.
3. Conversions (Drive Conversions, Catalog Sales)
Goal: To drive specific, valuable actions on your website, such as purchases, sign-ups, leads, or adding items to a cart. This is for businesses focused on direct sales or lead generation.
Best for:
E-commerce businesses aiming for product sales.
Businesses wanting to generate leads (e.g., email sign-ups, demo requests).
Driving app downloads or subscriptions.
How it works (bidding): You'll typically bid on CPA (Cost Per Action) or tCPA (Target Cost Per Action). Pinterest will optimize to get you the most conversions for your budget. Requires the Pinterest Tag (Pixel) installed on your website to track these actions.
Ad Formats: Shopping Ads (pulled from your product catalog), Collection Ads, Standard Pins, Idea Ads.
Why Pinterest is good for Conversions: A significant percentage of Pinterest users use the platform for purchase decisions. They're often in a buying mindset and receptive to shoppable content.
Understanding "Interest Ads Campaign Goals" Specifically
When we talk about "Interest Ads" on Pinterest, we're referring to a targeting option that can be applied to any of the above campaign goals.
How Interest Targeting Works: Pinterest has a deep understanding of user interests based on the Pins they save, topics they follow, and searches they perform. When you choose "Interest" targeting for your ad group, you select broad or niche categories (e.g., "Home Decor," "Healthy Recipes," "Sustainable Fashion," "DIY Crafts," "Travel Destinations").
Blending with Campaign Goals:
You could run an Awareness campaign targeting users interested in "Gardening" to introduce your new gardening tool brand.
You could run a Consideration campaign targeting users interested in "Vegan Recipes" to drive traffic to your plant-based cookbook.
You could run a Conversion campaign targeting users interested in "Wedding Planning" to sell wedding dresses.
Interest targeting helps you find new customers who haven't necessarily interacted with your brand before but have shown a strong affinity for topics related to your products or services. It's excellent for prospecting and expanding your reach.
Beginner's Guide: Setting Up Your First Pinterest Ad Campaign
Get a Pinterest Business Account: If you don't have one, convert your personal account or create a new one. This is essential for accessing Ads Manager and analytics.
Install the Pinterest Tag (Pixel):
Crucial for Conversions: If your goal is anything beyond pure awareness (i.e., driving clicks or sales), you must install the Pinterest Tag on your website. This small piece of code tracks user actions (page views, add to cart, purchases) after they click your ad.
Audiences: The Tag also allows you to build remarketing audiences (e.g., people who visited your site).
Choose Your Campaign Goal: This is the absolute first step in Ads Manager. Be clear about what you want to achieve.
Start Simple: For beginners, "Consideration" (to drive clicks/traffic) is often a good starting point to get familiar with the platform before moving to more complex conversion tracking.
Set Your Budget and Schedule: Decide on a daily or lifetime budget and how long you want your campaign to run.
Create Your Ad Group(s): This is where your targeting lives.
Audience Targeting: This is where you'd select "Interests" as a primary method. You can layer interests with demographics (age, gender, location, language) for more precision. You can also add keywords here for search-driven ads.
Start Broad, Then Refine: Begin with a few highly relevant broad interest categories. As you gather data, you can narrow down to more specific sub-interests or add other targeting types like keywords.
Select Your Pins (Creatives):
High-Quality Visuals: Pinterest is visual-first. Use stunning, high-resolution images or videos that are vertical (2:3 aspect ratio, e.g., 1000x1500px) as they perform best.
Clear Value Proposition: Your Pin should immediately convey what you're offering and why it's relevant to the Pinner.
Compelling Copy: Write clear, concise titles (up to 100 characters) and descriptions (up to 500 characters) that include relevant keywords and a strong call-to-action.
Optimized Landing Page: The link on your Pin should go to a mobile-friendly, relevant landing page on your website.
Launch and Monitor:
Don't set and forget! Regularly check your campaign performance in the Ads Manager.
Look at metrics like impressions, clicks, click-through rate (CTR), cost per click (CPC), and conversions (if applicable).
Adjust bids, refine targeting (e.g., add or remove interests, add negative keywords to exclude irrelevant searches), and test new ad creatives based on your data.
By aligning your Pinterest Ads campaign goals with clear business objectives and effectively leveraging interest targeting, beginners can tap into Pinterest's unique audience and drive meaningful results for their brand.
For beginners, understanding Pinterest's campaign objectives is the first crucial step to success. These objectives guide Pinterest's ad delivery system to find the right audience and optimize for your desired outcome.
Pinterest Ads Campaign Goals: The Foundation
When you create an ad campaign on Pinterest, you'll be asked to choose a campaign objective. This is the primary action you want people to take after seeing your ad. Pinterest's system will then optimize your ad delivery to achieve this goal most efficiently.
Here are the main campaign goals you'll encounter, explained for beginners:
1. Awareness (Build Brand Awareness, Video Views)
Goal: To get your brand, products, or services seen by as many relevant people as possible. This is about making an impression and getting your name out there.
Best for:
New businesses or products launching.
Brands looking to increase their overall visibility and recognition.
Driving top-of-funnel traffic.
Increasing the reach of your content (e.g., blog posts, guides).
How it works (bidding): You'll typically bid on CPM (Cost Per Mille/Thousand Impressions) or CPV (Cost Per View) for video ads. You're paying for people to see your content.
Ad Formats: Standard image Pins, Video Pins, Idea Ads, Premiere Spotlight Ads.
Why Pinterest is good for Awareness: Pinners are actively seeking new ideas and brands, making them receptive to discovery. Ads blend seamlessly into the organic feed, so they don't feel intrusive.
2. Consideration (Drive Consideration)
Goal: To encourage people to learn more about your product, service, or idea by clicking on your Pin and visiting your website or another designated URL. This is about generating interest and driving traffic.
Best for:
Getting more website visits.
Building a warm audience for future remarketing.
Showcasing specific product features or benefits.
Driving traffic to blog posts, landing pages, or product pages.
How it works (bidding): You'll typically bid on CPC (Cost Per Click). You pay when someone clicks your ad.
Ad Formats: Standard image Pins, Video Pins, Carousel Ads, Collection Ads.
Why Pinterest is good for Consideration: Pinners are in a "planning" mindset, looking for solutions and ideas. If your product or content fits their plans, they're highly likely to click through for more information.
3. Conversions (Drive Conversions, Catalog Sales)
Goal: To drive specific, valuable actions on your website, such as purchases, sign-ups, leads, or adding items to a cart. This is for businesses focused on direct sales or lead generation.
Best for:
E-commerce businesses aiming for product sales.
Businesses wanting to generate leads (e.g., email sign-ups, demo requests).
Driving app downloads or subscriptions.
How it works (bidding): You'll typically bid on CPA (Cost Per Action) or tCPA (Target Cost Per Action). Pinterest will optimize to get you the most conversions for your budget. Requires the Pinterest Tag (Pixel) installed on your website to track these actions.
Ad Formats: Shopping Ads (pulled from your product catalog), Collection Ads, Standard Pins, Idea Ads.
Why Pinterest is good for Conversions: A significant percentage of Pinterest users use the platform for purchase decisions. They're often in a buying mindset and receptive to shoppable content.
Understanding "Interest Ads Campaign Goals" Specifically
When we talk about "Interest Ads" on Pinterest, we're referring to a targeting option that can be applied to any of the above campaign goals.
How Interest Targeting Works: Pinterest has a deep understanding of user interests based on the Pins they save, topics they follow, and searches they perform. When you choose "Interest" targeting for your ad group, you select broad or niche categories (e.g., "Home Decor," "Healthy Recipes," "Sustainable Fashion," "DIY Crafts," "Travel Destinations").
Blending with Campaign Goals:
You could run an Awareness campaign targeting users interested in "Gardening" to introduce your new gardening tool brand.
You could run a Consideration campaign targeting users interested in "Vegan Recipes" to drive traffic to your plant-based cookbook.
You could run a Conversion campaign targeting users interested in "Wedding Planning" to sell wedding dresses.
Interest targeting helps you find new customers who haven't necessarily interacted with your brand before but have shown a strong affinity for topics related to your products or services. It's excellent for prospecting and expanding your reach.
Beginner's Guide: Setting Up Your First Pinterest Ad Campaign
Get a Pinterest Business Account: If you don't have one, convert your personal account or create a new one. This is essential for accessing Ads Manager and analytics.
Install the Pinterest Tag (Pixel):
Crucial for Conversions: If your goal is anything beyond pure awareness (i.e., driving clicks or sales), you must install the Pinterest Tag on your website. This small piece of code tracks user actions (page views, add to cart, purchases) after they click your ad.
Audiences: The Tag also allows you to build remarketing audiences (e.g., people who visited your site).
Choose Your Campaign Goal: This is the absolute first step in Ads Manager. Be clear about what you want to achieve.
Start Simple: For beginners, "Consideration" (to drive clicks/traffic) is often a good starting point to get familiar with the platform before moving to more complex conversion tracking.
Set Your Budget and Schedule: Decide on a daily or lifetime budget and how long you want your campaign to run.
Create Your Ad Group(s): This is where your targeting lives.
Audience Targeting: This is where you'd select "Interests" as a primary method. You can layer interests with demographics (age, gender, location, language) for more precision. You can also add keywords here for search-driven ads.
Start Broad, Then Refine: Begin with a few highly relevant broad interest categories. As you gather data, you can narrow down to more specific sub-interests or add other targeting types like keywords.
Select Your Pins (Creatives):
High-Quality Visuals: Pinterest is visual-first. Use stunning, high-resolution images or videos that are vertical (2:3 aspect ratio, e.g., 1000x1500px) as they perform best.
Clear Value Proposition: Your Pin should immediately convey what you're offering and why it's relevant to the Pinner.
Compelling Copy: Write clear, concise titles (up to 100 characters) and descriptions (up to 500 characters) that include relevant keywords and a strong call-to-action.
Optimized Landing Page: The link on your Pin should go to a mobile-friendly, relevant landing page on your website.
Launch and Monitor:
Don't set and forget! Regularly check your campaign performance in the Ads Manager.
Look at metrics like impressions, clicks, click-through rate (CTR), cost per click (CPC), and conversions (if applicable).
Adjust bids, refine targeting (e.g., add or remove interests, add negative keywords to exclude irrelevant searches), and test new ad creatives based on your data.
By aligning your Pinterest Ads campaign goals with clear business objectives and effectively leveraging interest targeting, beginners can tap into Pinterest's unique audience and drive meaningful results for their brand.
#40
Bing Ads / Re: Tutorial on Bing Ads Negat...
Last post by SEO - Jun 30, 2025, 02:44 PMMastering negative keyword lists in Microsoft Advertising (formerly Bing Ads) is a fundamental skill for any PPC professional. It's the art of telling the platform when NOT to show your ads, saving you money, improving your ad relevance, and boosting your campaign's performance.
This tutorial will guide you through understanding, creating, and managing negative keyword lists in Microsoft Advertising.
Why Negative Keywords Lists are Crucial in Microsoft Advertising
Imagine you sell high-end, custom-made wooden furniture. Without negative keywords, your ads might show for searches like:
"cheap wooden furniture"
"wooden furniture DIY guide"
"free wooden furniture plans"
"used wooden furniture for sale"
Every click on these irrelevant searches costs you money and dilutes your campaign's performance metrics (like conversion rate). Negative keywords prevent this waste.
Benefits of using Negative Keyword Lists:
Reduce Wasted Ad Spend: Stop paying for clicks from users who aren't interested in your product or service.
Improve Ad Relevance: Your ads show only to genuinely interested searchers, leading to higher Click-Through Rates (CTR).
Increase Conversion Rates: By attracting more qualified leads, your conversion rate naturally improves.
Enhance Quality Score (if applicable): While not as prominent as in Google Ads, relevance impacts performance.
Better Data Accuracy: Cleaner data in your reports allows for more accurate optimization decisions.
Understanding Negative Keyword Match Types in Microsoft Advertising
Just like regular keywords, negative keywords have match types that control how strictly they prevent your ads from showing. Microsoft Advertising supports two negative match types:
Negative Phrase Match (-"keyword phrase"):
Your ad will not show if the user's search query contains the exact phrase, in the same order, even if there are other words before or after it.
Example: If your negative keyword is -"wooden furniture"
Will NOT show for: "buy wooden furniture online", "custom wooden furniture prices", "best wooden furniture shop"
WILL show for: "furniture wooden", "wood furniture", "wooden desk" (because the phrase is not exact or in order)
Best for: Excluding specific phrases that indicate a lack of intent or irrelevant context.
Negative Exact Match (-[keyword]):
Your ad will not show if the user's search query contains only that exact keyword or phrase, with no additional words.
Example: If your negative keyword is -[free]
Will NOT show for: "free"
WILL show for: "free shipping", "free returns" (because there are additional words)
Example: If your negative keyword is -[wooden furniture]
Will NOT show for: "wooden furniture"
WILL show for: "buy wooden furniture", "wooden furniture prices" (because there are additional words)
Best for: Highly precise exclusions where you want to block a very specific, undesirable search query.
Important Notes:
Unlike regular keywords, negative keywords do not have Broad Match or Broad Match Modifier.
Punctuation marks (except hyphens) are generally ignored for negative keywords.
Misspellings won't be automatically excluded. You often need to add common misspellings as separate negative keywords.
How to Find Negative Keyword Ideas
This is an ongoing process for campaign optimization.
Search Terms Report (Most Important!):
This is your goldmine. Go to Keywords > Search Terms in your Microsoft Advertising account.
Review the actual search queries that triggered your ads. Look for:
Queries with low CTR.
Queries with high impressions but no conversions.
Queries clearly irrelevant to your products/services (e.g., "free," "jobs," "wiki," "review," "DIY," competitor names if you don't want to target them).
Queries that indicate research intent rather than buying intent (e.g., "what is," "how to").
Select the irrelevant terms and click "Add as negative keyword." You'll then choose the level (Campaign or Ad Group) and match type.
Brainstorming:
Think about what your product/service isn't.
Common universal negatives: "free," "cheap," "used," "reviews," "jobs," "download," "torrent," "wiki," "eBay," "Amazon," "Craigslist."
Industry-specific negatives: If you sell new cars, "used cars" would be a negative. If you sell B2B software, "personal" or "home use" could be negatives.
Competitor Research:
Decide if you want your ads to show for competitor brand names. If not, add their names as negative keywords.
Keyword Planner & Other Tools:
While primarily for finding positive keywords, keyword research tools can also reveal tangential terms that should be excluded.
Step-by-Step: Creating and Managing Negative Keyword Lists
Microsoft Advertising allows you to add negative keywords at the account, campaign, or ad group level. For efficiency, shared negative keyword lists are your best friend.
Option A: Adding Negative Keywords to a Shared List (Recommended for Scale)
Shared Negative Keyword Lists allow you to apply the same list of negative keywords to multiple campaigns, saving time and ensuring consistency.
Navigate to Shared Library:
In your Microsoft Advertising account, click on Tools (wrench icon in the top navigation bar).
Under "Shared Library," select Negative keyword lists.
Create a New Negative Keyword List:
Click the blue "+ Create negative keyword list" button.
Give your list a descriptive Name (e.g., "Universal Negatives," "Irrelevant Searches - Service Industry," "Competitor Exclusions").
Add Negative Keywords to the List:
In the text box, type one negative keyword or phrase per line.
Choose the appropriate Match Type for each (Phrase or Exact).
Example:
-free
-"how to"
-diy
-[cheap solutions]
-jobs
Click Save.
Apply the List to Campaigns:
After saving the list, you'll see it listed in your "Negative keyword lists."
Click the "Apply to campaigns" button next to the list's name.
Select the campaigns you want to apply this list to. You can select multiple campaigns.
Click Save.
Pro-Tip: You can create up to 20 negative keyword lists per account in Microsoft Advertising. Each list can contain up to 5,000 negative keywords.
Option B: Adding Negative Keywords Directly to a Campaign or Ad Group
This is useful for highly specific negative keywords that only apply to a single campaign or ad group, or for quick additions from the Search Terms Report.
Navigate to Keywords:
In your Microsoft Advertising account, go to the Campaigns section.
Select the specific Campaign or Ad Group you want to add negatives to from the left-hand navigation.
Click on Keywords in the left-hand menu.
Select the Negative keywords tab.
Add Negative Keywords:
Click the blue "+ Add negative keywords" button.
You'll have two options:
"Add to [Campaign/Ad Group]": Enter keywords directly and choose their match type.
"Use negative keyword list": This allows you to apply an existing shared list to this campaign (but not create a new one here).
Enter your negative keywords, one per line.
Select the match type for each.
Click Save.
Hierarchy Reminder:
Account-level negatives: Apply to all Search, Shopping, and Performance Max campaigns in the account (up to 1,000 negatives).
Campaign-level negatives: Apply to all ad groups within that specific campaign (and any shared lists associated with it).
Ad Group-level negatives: Only apply to that specific ad group.
If there's a conflict (e.g., a negative keyword at a higher level that also exists as a positive keyword at a lower level), the negative keyword will always take precedence, preventing your ad from showing.
Best Practices for Mastering Negative Keyword Lists
Regularly Review Search Terms Reports: Make this a weekly or bi-weekly habit, especially for new campaigns. This is the #1 source for new negative keyword ideas.
Start Broad, Then Refine: When launching new campaigns, consider starting with a general "universal negative list" to immediately filter out common irrelevant terms. As data comes in, you can add more specific negatives at the campaign or ad group level.
Use Match Types Strategically:
Use negative phrase match for common irrelevant phrases.
Use negative exact match for very precise terms you absolutely want to avoid, or to prevent conflicts with other targeted keywords.
Monitor Keyword Conflicts: Microsoft Advertising has a feature to show if your negative keywords are blocking any of your active keywords. Review and resolve these to ensure you're not inadvertently harming your own campaigns.
Don't Over-Negative: While powerful, don't go overboard and negatively keywords that could indicate relevant (albeit broad) intent. You might cut off potential valuable traffic. It's a balance.
Create Thematic Lists: Don't just dump all negatives into one giant list. Categorize them:
"Universal Irrelevant Terms"
"Competitor Brands"
"Informational Queries"
"Free/Cheap Terms"
"Specific Product Exclusions"
This makes management much easier.
Import from Google Ads: If you're running campaigns on both platforms, you can often export your negative keyword lists from Google Ads and import them into Microsoft Advertising, saving a lot of time.
Leverage Microsoft Advertising Editor: For managing large accounts or making bulk changes to negative keyword lists, the Microsoft Advertising Editor desktop application can be a huge time-saver.
By consistently applying these strategies, you'll gain significant control over your ad spend, improve campaign performance, and ensure your ads are seen by the right audience at the right time in Microsoft Advertising.
This tutorial will guide you through understanding, creating, and managing negative keyword lists in Microsoft Advertising.
Why Negative Keywords Lists are Crucial in Microsoft Advertising
Imagine you sell high-end, custom-made wooden furniture. Without negative keywords, your ads might show for searches like:
"cheap wooden furniture"
"wooden furniture DIY guide"
"free wooden furniture plans"
"used wooden furniture for sale"
Every click on these irrelevant searches costs you money and dilutes your campaign's performance metrics (like conversion rate). Negative keywords prevent this waste.
Benefits of using Negative Keyword Lists:
Reduce Wasted Ad Spend: Stop paying for clicks from users who aren't interested in your product or service.
Improve Ad Relevance: Your ads show only to genuinely interested searchers, leading to higher Click-Through Rates (CTR).
Increase Conversion Rates: By attracting more qualified leads, your conversion rate naturally improves.
Enhance Quality Score (if applicable): While not as prominent as in Google Ads, relevance impacts performance.
Better Data Accuracy: Cleaner data in your reports allows for more accurate optimization decisions.
Understanding Negative Keyword Match Types in Microsoft Advertising
Just like regular keywords, negative keywords have match types that control how strictly they prevent your ads from showing. Microsoft Advertising supports two negative match types:
Negative Phrase Match (-"keyword phrase"):
Your ad will not show if the user's search query contains the exact phrase, in the same order, even if there are other words before or after it.
Example: If your negative keyword is -"wooden furniture"
Will NOT show for: "buy wooden furniture online", "custom wooden furniture prices", "best wooden furniture shop"
WILL show for: "furniture wooden", "wood furniture", "wooden desk" (because the phrase is not exact or in order)
Best for: Excluding specific phrases that indicate a lack of intent or irrelevant context.
Negative Exact Match (-[keyword]):
Your ad will not show if the user's search query contains only that exact keyword or phrase, with no additional words.
Example: If your negative keyword is -[free]
Will NOT show for: "free"
WILL show for: "free shipping", "free returns" (because there are additional words)
Example: If your negative keyword is -[wooden furniture]
Will NOT show for: "wooden furniture"
WILL show for: "buy wooden furniture", "wooden furniture prices" (because there are additional words)
Best for: Highly precise exclusions where you want to block a very specific, undesirable search query.
Important Notes:
Unlike regular keywords, negative keywords do not have Broad Match or Broad Match Modifier.
Punctuation marks (except hyphens) are generally ignored for negative keywords.
Misspellings won't be automatically excluded. You often need to add common misspellings as separate negative keywords.
How to Find Negative Keyword Ideas
This is an ongoing process for campaign optimization.
Search Terms Report (Most Important!):
This is your goldmine. Go to Keywords > Search Terms in your Microsoft Advertising account.
Review the actual search queries that triggered your ads. Look for:
Queries with low CTR.
Queries with high impressions but no conversions.
Queries clearly irrelevant to your products/services (e.g., "free," "jobs," "wiki," "review," "DIY," competitor names if you don't want to target them).
Queries that indicate research intent rather than buying intent (e.g., "what is," "how to").
Select the irrelevant terms and click "Add as negative keyword." You'll then choose the level (Campaign or Ad Group) and match type.
Brainstorming:
Think about what your product/service isn't.
Common universal negatives: "free," "cheap," "used," "reviews," "jobs," "download," "torrent," "wiki," "eBay," "Amazon," "Craigslist."
Industry-specific negatives: If you sell new cars, "used cars" would be a negative. If you sell B2B software, "personal" or "home use" could be negatives.
Competitor Research:
Decide if you want your ads to show for competitor brand names. If not, add their names as negative keywords.
Keyword Planner & Other Tools:
While primarily for finding positive keywords, keyword research tools can also reveal tangential terms that should be excluded.
Step-by-Step: Creating and Managing Negative Keyword Lists
Microsoft Advertising allows you to add negative keywords at the account, campaign, or ad group level. For efficiency, shared negative keyword lists are your best friend.
Option A: Adding Negative Keywords to a Shared List (Recommended for Scale)
Shared Negative Keyword Lists allow you to apply the same list of negative keywords to multiple campaigns, saving time and ensuring consistency.
Navigate to Shared Library:
In your Microsoft Advertising account, click on Tools (wrench icon in the top navigation bar).
Under "Shared Library," select Negative keyword lists.
Create a New Negative Keyword List:
Click the blue "+ Create negative keyword list" button.
Give your list a descriptive Name (e.g., "Universal Negatives," "Irrelevant Searches - Service Industry," "Competitor Exclusions").
Add Negative Keywords to the List:
In the text box, type one negative keyword or phrase per line.
Choose the appropriate Match Type for each (Phrase or Exact).
Example:
-free
-"how to"
-diy
-[cheap solutions]
-jobs
Click Save.
Apply the List to Campaigns:
After saving the list, you'll see it listed in your "Negative keyword lists."
Click the "Apply to campaigns" button next to the list's name.
Select the campaigns you want to apply this list to. You can select multiple campaigns.
Click Save.
Pro-Tip: You can create up to 20 negative keyword lists per account in Microsoft Advertising. Each list can contain up to 5,000 negative keywords.
Option B: Adding Negative Keywords Directly to a Campaign or Ad Group
This is useful for highly specific negative keywords that only apply to a single campaign or ad group, or for quick additions from the Search Terms Report.
Navigate to Keywords:
In your Microsoft Advertising account, go to the Campaigns section.
Select the specific Campaign or Ad Group you want to add negatives to from the left-hand navigation.
Click on Keywords in the left-hand menu.
Select the Negative keywords tab.
Add Negative Keywords:
Click the blue "+ Add negative keywords" button.
You'll have two options:
"Add to [Campaign/Ad Group]": Enter keywords directly and choose their match type.
"Use negative keyword list": This allows you to apply an existing shared list to this campaign (but not create a new one here).
Enter your negative keywords, one per line.
Select the match type for each.
Click Save.
Hierarchy Reminder:
Account-level negatives: Apply to all Search, Shopping, and Performance Max campaigns in the account (up to 1,000 negatives).
Campaign-level negatives: Apply to all ad groups within that specific campaign (and any shared lists associated with it).
Ad Group-level negatives: Only apply to that specific ad group.
If there's a conflict (e.g., a negative keyword at a higher level that also exists as a positive keyword at a lower level), the negative keyword will always take precedence, preventing your ad from showing.
Best Practices for Mastering Negative Keyword Lists
Regularly Review Search Terms Reports: Make this a weekly or bi-weekly habit, especially for new campaigns. This is the #1 source for new negative keyword ideas.
Start Broad, Then Refine: When launching new campaigns, consider starting with a general "universal negative list" to immediately filter out common irrelevant terms. As data comes in, you can add more specific negatives at the campaign or ad group level.
Use Match Types Strategically:
Use negative phrase match for common irrelevant phrases.
Use negative exact match for very precise terms you absolutely want to avoid, or to prevent conflicts with other targeted keywords.
Monitor Keyword Conflicts: Microsoft Advertising has a feature to show if your negative keywords are blocking any of your active keywords. Review and resolve these to ensure you're not inadvertently harming your own campaigns.
Don't Over-Negative: While powerful, don't go overboard and negatively keywords that could indicate relevant (albeit broad) intent. You might cut off potential valuable traffic. It's a balance.
Create Thematic Lists: Don't just dump all negatives into one giant list. Categorize them:
"Universal Irrelevant Terms"
"Competitor Brands"
"Informational Queries"
"Free/Cheap Terms"
"Specific Product Exclusions"
This makes management much easier.
Import from Google Ads: If you're running campaigns on both platforms, you can often export your negative keyword lists from Google Ads and import them into Microsoft Advertising, saving a lot of time.
Leverage Microsoft Advertising Editor: For managing large accounts or making bulk changes to negative keyword lists, the Microsoft Advertising Editor desktop application can be a huge time-saver.
By consistently applying these strategies, you'll gain significant control over your ad spend, improve campaign performance, and ensure your ads are seen by the right audience at the right time in Microsoft Advertising.