Who are your main competitors on Pinterest?

To identify your main competitors on Pinterest, you can follow these steps:

1. Define your target audience: Start by defining your target audience on Pinterest. Consider factors like demographics, interests, and behaviors.
2. Use Pinterest's Audience Insights: Use Pinterest's Audience Insights tool to see the demographics, interests, and engagement of your own audience. This can help you identify the types of brands or businesses that your audience is also interested in.
3. Use a social media monitoring tool: Use a social media monitoring tool to track mentions and conversations related to your brand or industry on Pinterest. This can help you identify the brands or businesses that are actively engaging with your target audience on the platform.
4. Analyze your competitors' Pinterest profiles: Analyze the Pinterest profiles of the brands or businesses that you have identified as your potential competitors. Look at their boards, pins, and followers. Take note of the types of content they are sharing and promoting, as well as their engagement rates.
5. Check for competitor ads: Check for Promoted Pins or ads from your potential competitors in your Pinterest feed or in search results. Take note of the keywords and targeting they are using.
6. Evaluate their Pinterest strategy: Evaluate your potential competitors' Pinterest strategy based on the information you have gathered. Consider factors like their content strategy, ad creative, targeting, and engagement. Identify the competitors that are most similar to your brand or business in terms of target audience, product offering, and messaging.

By following these steps, you can identify your main competitors on Pinterest and gain insights into their Pinterest strategy. This can help you inform your own Pinterest advertising strategy and stay competitive in your industry.