What's the minimum ad budget required for a Pinterest campaign?

📌 Pinterest Minimum Ad Budget Requirements:
Level   Minimum Budget
Campaign Level   $1.00 USD per day minimum
Ad Group Level   $2.00 USD per ad group per day minimum
🔥 What That Means:
If you're running just 1 ad group, technically you should budget at least $2/day.

If you set a campaign budget (instead of ad group budgets), you can technically start with $1/day, but usually Pinterest will recommend closer to $5–$10/day for better delivery and learning.

💡 Realistic Starter Budget (Pro Tip):
If you actually want real results (clicks, conversions, learning phase completed), aim for:

$5–$20/day if you're testing

$30+/day if you're serious about scaling

Because with super low budgets like $2/day, the ads might struggle to get enough reach or get stuck in learning mode forever.

⚡ Example:
Goal   Recommended Budget
Testing new creatives   $5–10/day
Building retargeting audiences   $2–5/day
Scaling winning ads   $30–$100+/day
⚠️ Important:
Pinterest ads operate on an auction system — meaning even if you set a low daily budget, your bid matters.
If you're bidding too low, your ads might not get delivered much, even if you meet the minimum budget rules.

Want me to show you a few smart budget strategies you could use, depending on whether you're testing, retargeting, or scaling?
(Like: "$5 Testing Strategy", "$10/day Launch Plan", etc. 🚀)