What types of Pinterest Ads are available?

Pinterest offers several types of Ads, each designed to match how people naturally use the platform — for discovery, inspiration, and planning. Here's a full rundown:

🖼� 1. Standard Pins (Single Image Ads)
What it is:
A simple, static image that looks just like a regular organic Pin — but it's promoted.

Best for:

Product showcases

Tutorials ("How-to" Pins)

Brand storytelling

Pro Tip:
Focus on beautiful visuals + short, punchy copy.

🎥 2. Video Pins (Video Ads)
What it is:
A video that auto-plays as users scroll by.

Two sizes:

Standard video (normal Pin size)

Max Width video (spans across entire two-column feed)

Best for:

Product demos

Brand lifestyle videos

Step-by-step tutorials

🔥 Pinterest says video Pins get 3x higher view rates than static Pins!

🛍� 3. Shopping Ads
What it is:
Pulls products from your catalog (via product feed) and turns them into individual, shoppable Pins.

Best for:

E-commerce brands

Direct product sales

Features:

Dynamic product pricing

Stock updates

Easy one-click checkout (if integrated)

🛒 Shopping Ads + Pinterest's high buying intent = magic combo!

📚 4. Carousel Ads
What it is:
A swipeable series of images (2–5 images per ad).

Best for:

Highlighting multiple features of a product

Storytelling across several slides

Showing product variations (like different colors)

🗺� 5. Collections Ads
What it is:
A main hero image or video with a series of smaller product images underneath.

Best for:

Creating a "shop the look" experience

Home decor, fashion, beauty — very popular in these niches

Mobile-only:

Shows up beautifully on mobile feeds (most Pinterest users are mobile!)

🏠 Example: Main image = bedroom setup → small images = bed frame, lamp, throw pillows, rug.

🎯 6. Idea Ads (Idea Pins with Paid Boosting)
What it is:
Multi-page, immersive storytelling (kind of like Instagram Stories, but permanent).

Best for:

Tutorials

DIY projects

Recipes

Behind-the-scenes brand stories

Interactive:
Can include stickers, music, product tags, and more.

💡 Think: "Saveable content" vs. "click immediately" content.

✨ Bonus: Try On Product Pins (AR Ads)
What it is:
Augmented reality experience where users can "try on" lipstick, sunglasses, etc.

Best for:

Beauty brands

Fashion accessories

🕶� Super new and niche right now — but growing fast!

🚀 Quick Visual Summary:
Pinterest Ad Type   Best Use Case   Notes
Standard Pin Ad   Brand awareness, basic promotion   Static, clean, simple
Video Pin Ad   Storytelling, engagement boost   Auto-play magic
Shopping Ad   E-commerce direct sales   Needs product catalog
Carousel Ad   Multi-product or multi-feature showcase   Swipeable
Collections Ad   "Shop the look" setups   Mobile-focused
Idea Ad   Educational or inspiring content   High engagement
Try On (AR) Ad   Beauty/fashion try-on experiences   Very futuristic
🧠 Which one should YOU use?
It depends on your:

Goal (brand awareness vs traffic vs sales)

Creative assets (photos, videos, catalogs)

Audience (are they early-stage planners or ready-to-buy shoppers?)

If you tell me:

Your product or service

Your goal (ex: more sales, more followers, more website visits)

👉 I can recommend which ad type(s) would fit best — and even sketch a mini-strategy if you want! 🎯✨