What types of Pinterest Ads are available?

Pinterest offers a variety of ad formats to help businesses achieve different marketing objectives. Each ad type is designed to fit various campaign goals, from brand awareness to direct response. Here's an overview of the different types of Pinterest Ads available:

### **1. **Promoted Pins**

- **Definition**: Standard Pins that are promoted to reach a larger audience beyond your followers.
- **Features**: They look and function like regular Pins but are displayed to a broader audience based on targeting settings.
- **Best For**: General brand awareness, driving traffic to your website, or increasing engagement with your content.

### **2. **Video Pins**

- **Definition**: Ads that feature video content. They can be used to tell a story, showcase a product in action, or create engaging visuals.
- **Features**: Videos autoplay in users' feeds and can include a call-to-action (CTA) button.
- **Best For**: Increasing engagement, showcasing dynamic content, or highlighting product features and benefits.

### **3. **Carousel Ads**

- **Definition**: Ads that allow users to swipe through a series of images or videos within a single Pin.
- **Features**: Each card in the carousel can have its own image or video, headline, and description, and all cards can link to different URLs.
- **Best For**: Showcasing multiple products, telling a story through a sequence of images or videos, or providing a detailed look at a product or service.

### **4. **Idea Pins**

- **Definition**: A multi-page format that allows you to create a story or tutorial with multiple images, videos, and text.
- **Features**: Users can swipe through pages, and you can include interactive elements like links, tags, and CTA buttons.
- **Best For**: Engaging users with in-depth content, providing step-by-step tutorials or how-tos, and building brand storytelling.

### **5. **Collections Ads**

- **Definition**: Ads that feature a hero image or video at the top, followed by a collection of smaller product images or videos.
- **Features**: Users can click on the hero image or video to view a collection of related products.
- **Best For**: Showcasing a range of products or services within a single ad unit, driving product discovery and engagement.

### **6. **Shopping Ads**

- **Definition**: Ads designed to drive product sales directly from Pinterest by showcasing product details and links.
- **Features**: Display product images, prices, and descriptions. Users can click to purchase directly from your website or a retailer's site.
- **Best For**: Direct sales, driving traffic to product pages, and boosting conversions for e-commerce businesses.

### **7. **Promoted Video Pins with Product Tags**

- **Definition**: A combination of video content with the ability to tag products within the video.
- **Features**: Users can click on tags within the video to view product details or make a purchase.
- **Best For**: Highlighting products in use and driving product discovery directly from video content.

### **8. **Promoted App Pins**

- **Definition**: Ads that promote mobile apps and encourage users to install or engage with your app.
- **Features**: Include an install button directly within the Pin. Users can click to download or open the app.
- **Best For**: Driving app installations, increasing app engagement, and promoting app-specific offers.

### **9. **Promoted Carousels with Product Pins**

- **Definition**: Carousel Ads that include product Pins, allowing users to swipe through a series of product images with direct links.
- **Features**: Each carousel card can feature a different product with a direct link to purchase.
- **Best For**: Showcasing multiple products within a single ad and driving direct product sales.

### **10. **Promoted Pins with Catalogs**

- **Definition**: Ads that use a product catalog to dynamically display products from your catalog based on user interests and behavior.
- **Features**: Automatically generate ads based on the products in your catalog.
- **Best For**: Large e-commerce stores with a variety of products, enabling dynamic and personalized ad experiences.

### **Best Practices for Each Ad Type**

- **Promoted Pins**: Ensure high-quality visuals and compelling copy. Optimize for clicks with a clear CTA.
- **Video Pins**: Create engaging and informative videos with strong visuals and audio. Keep videos short and impactful.
- **Carousel Ads**: Use a consistent theme across carousel cards and ensure each card has a clear CTA. Highlight different features or products.
- **Idea Pins**: Use high-quality visuals and detailed content. Tell a story and provide value with each page of the pin.
- **Collections Ads**: Ensure the hero image or video is captivating and representative of the collection. Organize related products for easy browsing.
- **Shopping Ads**: Include accurate product details and clear pricing. Make the purchase process seamless and user-friendly.
- **Promoted App Pins**: Highlight the app's unique features and benefits. Ensure the install CTA is clear and compelling.
- **Promoted Carousels with Product Pins**: Use high-quality product images and include direct links to product pages.
- **Promoted Pins with Catalogs**: Regularly update your product catalog and ensure dynamic ads are relevant to users' interests.

By choosing the right ad format for your campaign goals and following best practices, you can effectively reach and engage your target audience on Pinterest.