What type of images work best for Pinterest Ads?

When it comes to Pinterest Ads, the visuals you choose are crucial for catching attention and driving engagement. Here's a breakdown of what works best:

📏 1. Use Vertical Images (2:3 Aspect Ratio)
Pinterest is designed for vertical images, and they tend to perform better than square or horizontal ones. The 2:3 aspect ratio (e.g., 1000 x 1500 pixels) works best because it takes up more space on the feed, drawing attention.

🏆 2. Focus on High-Quality, Bright Images
Clear, sharp, and high-quality visuals are a must. Blurry or pixelated images will turn users away.

Bright, vibrant colors work well because they stand out in the Pinterest feed, but ensure they align with your brand.

Soft, natural lighting makes products, food, or even lifestyle shots look more appealing.

🎨 3. Showcase Real Life & Aspirational Moments
Pinterest users often look for inspiration, so imagery should reflect real-life moments or aspirational scenes.

Lifestyle shots (e.g., a family using your product, a beautifully styled home) resonate well.

In-context images (e.g., a person wearing your clothing or using your service) help users visualize themselves using the product.

📦 4. Show the Product Clearly
If you're selling a product, the viewer needs to see it clearly:

Make sure the product is the focal point.

If it's something like home decor, fashion, or beauty, show it in a real-world setting to help consumers imagine it in their lives.

💡 5. Incorporate Text Overlay (But Don't Overdo It)
Text overlay can make your ad more compelling, but don't overuse it:

Keep the text simple, concise, and on-brand.

Ensure it doesn't obscure the main part of the image.

Use a contrast color to make the text stand out from the background.

🌸 6. Evoke Emotion
Pinterest is a platform where users are looking for inspiration, so choose images that evoke positive emotions—joy, excitement, serenity, or curiosity. Whether it's travel, food, fashion, or home decor, make sure your image sparks an emotional connection.

🏠 7. Use Lifestyle and Mood Imagery
Images that evoke lifestyle or mood are hugely popular:

Think of cozy, calm images for home decor.

High-energy, adventurous shots for fitness or travel.

Bright, clean shots for wellness and beauty products.

🎯 8. Incorporate Seasonal & Trend-Specific Imagery
Pinterest users love looking for seasonal ideas (e.g., fall fashion, holiday recipes) and trending topics. Keep this in mind to appeal to current moods and interests:

Seasonal imagery like spring flowers, summer beach scenes, or cozy winter moments.

Trending aesthetics such as minimalist designs or retro styles.

💥 9. Show Before-and-After Shots or Transformations
These types of images can be very effective, especially for:

DIY projects

Home renovations

Beauty or skincare results

Fitness transformations

💡 10. Use User-Generated Content (UGC)
User-generated content can increase trust and authenticity. Encourage your customers to share their own photos or experiences with your product, and use those images in your Pinterest Ads. People love seeing real customers using a product.

👀 11. Make Sure It's Scroll-Stopping
Pinterest is a visual platform, so you need to grab attention quickly:

Use contrasting colors and bold compositions.

Keep backgrounds simple to make your product or subject pop.

Best Types of Images for Specific Industries
Fashion: Showcase models in styled outfits in real-world settings (e.g., street style or lifestyle photos).

Food: High-quality, mouthwatering shots of prepared dishes, ingredients, or recipes.

Home Decor: Styled rooms, before-and-after transformations, or product close-ups in a live setting.

Fitness: Action shots, transformations, or people exercising with the product.

Beauty: Close-ups of the product being used or results of the product.