What is the minimum budget for Pinterest Ads?

The minimum budget for Pinterest Ads depends on the type of budget you choose for your campaign. Here's a breakdown:

1. Minimum Daily Budget:
$1 per day is the minimum daily budget for Pinterest Ads. This is the amount you'll spend per day on your campaign.

If you set a daily budget, Pinterest will try to distribute that amount evenly across the day, but the actual spend may fluctuate based on your ad performance.

2. Minimum Lifetime Budget:
The minimum lifetime budget for a campaign is generally around $50.

With a lifetime budget, you set a total amount for the entire duration of your campaign, and Pinterest will optimize your spend to make sure it doesn't exceed that budget over the campaign period.

Key Considerations:
If your daily budget is too low, your ad might not reach enough people or perform effectively. Pinterest recommends testing with a daily budget of at least $5–$10 to ensure your ads are optimized for better results.

Higher budgets often lead to better performance since Pinterest can show your ads more frequently, which helps increase your chances of getting more impressions, clicks, and conversions.

Summary:
Minimum Daily Budget: $1 per day

Minimum Lifetime Budget: $50 total for the campaign

While these are the minimums, it's usually better to start with a slightly higher budget to give your campaign enough exposure for optimization and better results.