What is a good click-through rate (CTR) for Pinterest Ads?

A good click-through rate (CTR) for Pinterest Ads can vary depending on factors such as industry, ad format, targeting, and campaign objectives. However, as a general guideline, a CTR of 0.5% to 1.0% or higher is typically considered good for Pinterest Ads.

Pinterest recommends aiming for a CTR of at least 0.3% for standard promoted pins and 1% or higher for shopping ads and video pins. However, achieving a higher CTR is often possible with well-targeted, visually appealing ad creative and effective campaign optimization.

It's important to note that CTR is just one metric to consider when evaluating the performance of Pinterest Ads. Other key performance indicators (KPIs), such as conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA), should also be taken into account to assess the overall effectiveness of your ad campaigns.

Ultimately, the goal of Pinterest Ads is to drive meaningful actions, such as website visits, engagement, and conversions, rather than just clicks. Therefore, while a good CTR is important, it's essential to focus on driving high-quality traffic and achieving your desired campaign objectives.