What devices do your target audience primarily use to access Pintere

According to Pinterest's own data, the majority of Pinterest users access the platform on mobile devices. Here are some statistics on device usage for Pinterest:

1. Mobile usage: Over 85% of Pinterest users access the platform on mobile devices.
2. Desktop usage: Around 15% of Pinterest users access the platform on desktop devices.
3. Mobile app usage: Over 75% of Pinterest's mobile usage comes from its mobile app.
4. Tablet usage: Tablet usage accounts for a small percentage of Pinterest usage, around 5%.

Based on these statistics, it's safe to assume that your target audience primarily uses mobile devices to access Pinterest. This means that your Pinterest content should be optimized for mobile devices, with clear and concise messaging, visually appealing images, and easy-to-use call-to-actions.

It's also important to consider the user experience on different devices. For example, mobile users may have a shorter attention span and may be more likely to scroll quickly through their feed. Desktop users, on the other hand, may be more engaged and may be more likely to click through to your website.

By understanding the device usage of your target audience on Pinterest, you can create a Pinterest advertising strategy that is optimized for mobile devices and provides a seamless user experience across different devices. It's important to regularly monitor and analyze your Pinterest ad performance to ensure that your content is engaging and effective on different devices.