What bidding options are available for Pinterest Ads?

Pinterest Ads offers two primary bidding options for advertisers to optimize their ad campaigns: Cost per Click (CPC) and Cost per Thousand Impressions (CPM). Here's an overview of each bidding option:

1. **Cost per Click (CPC)**:
   - With CPC bidding, advertisers specify the maximum amount they're willing to pay for each click on their ads.
   - Advertisers only pay when users click on their ads, making CPC bidding ideal for campaigns focused on driving website traffic, conversions, or other specific actions.
   - CPC bidding allows advertisers to control their costs more directly and optimize their campaigns based on the performance of individual clicks.

2. **Cost per Thousand Impressions (CPM)**:
   - With CPM bidding, advertisers specify the maximum amount they're willing to pay for every thousand impressions (views) of their ads.
   - Advertisers pay for ad impressions regardless of whether users interact with the ad, making CPM bidding ideal for campaigns focused on brand awareness, reach, or visibility.
   - CPM bidding allows advertisers to maximize their ad exposure and reach a broader audience, especially when targeting large audience segments or promoting visually compelling content.

Advertisers can choose the bidding option that best aligns with their campaign objectives, target audience, and budget constraints. Pinterest provides flexibility for advertisers to set bid amounts, daily or lifetime campaign budgets, and targeting criteria to optimize their ad campaigns and achieve their advertising goals efficiently on the platform. Additionally, Pinterest offers automated bidding options, such as Maximize Clicks and Target Cost per Click (CPC), to help advertisers optimize their bids and maximize campaign performance based on their objectives and budget constraints.