What are the key metrics to monitor in Pinterest Ads campaigns?

Alright — when it comes to Pinterest Ads, the key metrics you should monitor depend a little on your campaign goal (traffic, conversions, brand awareness, etc.), but here's a master list you can use in almost any situation:

🚀 Primary Key Metrics:
Metric   Why It Matters
Impressions   How many times your ad was shown. Good for brand awareness.
Outbound Clicks   How many people clicked through to your site. This is different from just clicking on the pin!
Click-Through Rate (CTR)   % of people who saw your ad and clicked. Shows how attractive your ad is.
Cost per Click (CPC)   How much you pay for each outbound click. Lower = more efficient.
Saves   How many people saved your Pin. Important for Pinterest because saves can generate organic reach over time.
Conversions   Actions you care about (purchases, signups, add-to-cart, etc.). You need the Pinterest Tag installed to track this!
Cost per Acquisition (CPA)   How much it costs you to get a sale, signup, or lead.
Return on Ad Spend (ROAS)   Revenue earned / money spent. (e.g., $500 sales / $100 ad spend = 5.0 ROAS)
Engagement Rate   Overall interactions with your ad (clicks, saves, closeups) divided by impressions. Shows if people like your creative.
🎯 Bonus Metrics (advanced, but super useful):
Metric   Why It Matters
Video Views   If you're running video ads, views show how much of the video people actually watch.
Average Watch Time   Helps you optimize video creatives. Low watch time = rethink your first 3 seconds.
Page Visit Value   How much each visitor is worth on average. Helps predict scaling potential.
Add to Cart Rate   If you sell products, this shows how many people intended to buy.
Attribution Window Metrics   Pinterest can attribute conversions up to 30 days after a click or view. Make sure you're looking at the correct window (1-day, 7-day, 30-day) for your business model!
🧠 Quick Rules of Thumb:
CTR below 0.7%? → Creative might need improvement.

CPC very high? → Targeting may be too narrow, or creative not appealing enough.

Low Saves but high Clicks? → Good for direct response campaigns (traffic/conversions).

High Saves but low Clicks? → Might be better for brand awareness (but tweak messaging if you want action).

Would you also want me to show you a simple template for tracking these metrics weekly? 📊
(I can whip up a quick Google Sheets or Notion template for Pinterest Ads reporting if you want!) 🚀