What are the best ways to scale Pinterest Ads?

Scaling Pinterest Ads successfully means taking what's working and amplifying it—without blowing your budget or losing efficiency. Whether you're getting solid results and want to grow, or you're planning to scale into new audiences or products, here are the best ways to scale Pinterest Ads effectively:

🚀 1. Double Down on Top-Performing Creatives
Start with what's already working.

How:
Use Pinterest Ads Manager to identify high-performing Pins based on:

Click-through rate (CTR)

Saves (engagement)

Conversions or ROAS

Duplicate the ad and:

Test it with new audiences

Boost its budget gradually

Create variations (e.g. new colors, headlines, formats)

🎯 Pro Tip: Small tweaks can go a long way—changing one element (like text overlay or CTA) lets you scale without reinventing the wheel.

👥 2. Expand to New Audiences
Your original audience may be tapped out. Scaling often means finding more people who will engage.

Audience Expansion Tactics:
📌 Lookalike audiences: Based on site visitors, converters, or email lists.

📌 Interest-based audiences: Layer in broader or adjacent interests.

📌 Keyword targeting: Try long-tail keywords and seasonal terms.

📌 Demographic expansion: Widen age, gender, or location targeting.

💡 Test one new audience per ad group so you can track what's actually driving results.

📈 3. Increase Budget Strategically
Scaling ≠ dumping money into the same campaign. You want to increase spend without tanking performance.

Budget Scaling Tips:
Scale gradually: Increase budgets by no more than 15–25% every 3–4 days.

Monitor performance daily—Pinterest's algorithm needs time to adjust.

Use automated bidding (if available) to help Pinterest optimize delivery at scale.

🔍 If performance drops, reduce the budget and reassess creatives or audiences.

🧠 4. Test New Creative Formats
Diverse creatives = wider appeal + better engagement.

Format Ideas to Scale:
📽� Video Pins: Pinterest users engage more with motion—great for products or how-tos.

🌀 Carousel Pins: Showcase multiple products or steps in a tutorial.

📌 Idea Pins (multi-page stories): Great for tutorials, lifestyle, or influencer-style content.

💡 A new format can unlock fresh engagement even with the same message.

🛍� 5. Leverage Pinterest Shopping Ads & Catalogs
If you're running an eCommerce brand, Pinterest's shopping features can help scale efficiently.

How:
Upload your product catalog to Pinterest.

Use Dynamic Retargeting Ads to re-engage viewers.

Run collection ads to highlight a featured product + supporting products.

📈 Shopping Ads are optimized for conversions and work well at scale when paired with seasonal trends.

📊 6. Automate & Streamline Reporting
To scale smart, you need to know what's working fast.

Tools to Help:
Pinterest Ads Manager (custom reports & export scheduling)

Supermetrics + Google Sheets/Looker Studio

Third-party dashboards like DashThis or Databox

Use Google Analytics (with UTM tracking) to monitor post-click activity and ROAS

🎯 A clear view of performance helps you scale intentionally, not blindly.

🔁 7. Repurpose Top Organic Pins into Ads
Your organic content can be a goldmine.

How:
Look at your top-performing organic Pins.

Promote them as ads to new audiences.

Use Pinterest Trends to time the creative seasonally.

💡 Organic proof = high engagement potential when scaled with budget.

🧪 8. Keep A/B Testing as You Scale
Scaling is not set-it-and-forget-it. Continue testing as you grow.

What to Test:
New headlines, CTAs, and copy

Visual tweaks (backgrounds, layout, models, etc.)

Different Pin formats or product positioning

Landing pages (e.g., homepage vs. category page)

🧠 Scaling is about optimization at scale, not just more spend.

📅 9. Time Your Scaling Around Pinterest Seasonality
Pinterest is a seasonal planning platform, so align your scale with when users are most active and inspired.

Examples:
🏠 Spring: Home refresh, cleaning, fitness, weddings

☀️ Summer: Travel, fashion, skincare, outdoor decor

🍂 Fall: Back-to-school, cozy recipes, Halloween

🎁 Winter: Holidays, gifts, New Year's goals

📌 Use Pinterest Trends to align your scale-up with high-interest periods.

🧩 10. Optimize the Full Funnel
Scaling ads isn't just about Pinterest—it's about the user journey.

Checkpoints:
Your landing page is mobile-friendly and matches the Pin's message

Site speed is fast

You're tracking Pinterest conversions (with the tag installed)

You have email retargeting and abandoned cart flows in place

🔄 The smoother your funnel, the more profitable your scaled traffic will be.

✅ Summary: Best Ways to Scale Pinterest Ads
Strategy   Goal
🖼� Replicate top creatives   Get more results from proven content
👥 Expand audiences   Reach more relevant users
📈 Gradual budget increases   Avoid disrupting performance
🧪 A/B test constantly   Find new wins while scaling
🛍� Use shopping features   Automate product-based scaling
📅 Scale with seasonality   Align ads with Pinterest planning cycles
📊 Automate reporting   Scale with insight, not guesswork
🔁 Optimize funnel   Make every visit count