Learn how to set up Pinterest ads reporting to track key metrics and assess the effectiveness of your ads. Running promoted pins doesn't have to be complicated—our guide will simplify the process and help you make it easy!

How to Set Up Pinterest Ads Reporting to Determine If Your Ads Are Effective
Pinterest Ads can drive traffic, leads, and sales, but to know if your campaigns truly work, tracking and reporting are key. Here's how to set up reporting for clear, actionable insights.

1. Access Pinterest Ads Manager
Log into your Pinterest business account.

Go to Ads > Ads Manager.

2. Set Up Conversion Tracking
Why?
To see which actions (like sign-ups or purchases) happen after people interact with your ads.

How?
Go to Conversions in Ads Manager.

Click Create Tag (Pinterest Tag).

Copy the base tag code and paste it into your website's header, or use Google Tag Manager.

Set up conversion events (e.g., checkout, sign-up, add to cart) by adding event-specific code snippets to relevant pages.

3. Link Google Analytics (Optional but Recommended)
Add UTM parameters to your Pinterest ad URLs to track campaigns in Google Analytics.

Example UTM:
?utm_source=pinterest&utm_medium=cpc&utm_campaign=summer_sale

4. Create Custom Reports in Pinterest
In Ads Manager, go to the Analytics tab.

Select Create Report.

Choose Date range, Campaigns, Ad groups, or Pins.

Pick metrics like Impressions, Clicks, Conversions, Spend, Cost per Result, Return on Ad Spend (ROAS).

Save reports for easy ongoing access.

5. Set Up Automated Email Reports
In the Analytics tab, click Schedule Report.

Choose how often to receive reports (daily, weekly, monthly).

Select recipients and format (CSV, PDF).

6. Analyze Key Metrics to Gauge Effectiveness
Metric   What It Tells You
Impressions   How many saw your ad
Click-Through Rate (CTR)   Engagement level; quality of creative
Conversion Rate   Percentage of clicks leading to action
Cost Per Click (CPC)   Efficiency of budget usage
Cost Per Conversion   Profitability of your campaigns
Return on Ad Spend (ROAS)   Overall revenue vs ad spend

7. Optimize Based on Data
Pause underperforming ads.

Increase budget on high-ROAS campaigns.

Test new creatives or targeting based on insights.

Bonus Tips
Use Pinterest's Audience Insights to refine targeting.

Combine Pinterest data with Google Analytics for full-funnel analysis.

Regularly review reports to spot trends early.