Here's a step-by-step guide on how to create and add UTM parameters to Pinterest Ads to track campaign performance accurately in tools like Google Analytics, Shopify, or any analytics dashboard.

✅ What Are UTM Parameters?
UTM parameters are tags added to the end of your URLs that help track where your traffic is coming from.

Example:

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https://yourstore.com/product?utm_source=pinterest&utm_medium=cpc&utm_campaign=summer_sale
🎯 Why Add UTM Parameters to Pinterest Ads?
Identify Pinterest traffic separately from other platforms

Measure campaign, ad group, and pin-level performance

Optimize based on real user behavior (bounce rate, time on site, conversions)

🔧 Step-by-Step: How to Create UTM Parameters for Pinterest Ads
Step 1: Use a UTM Builder
You can manually build links or use a tool like:

Google's Campaign URL Builder

Or tools like UTM.io / Effin Amazing UTM Builder

Fill in these fields:
Field   What to Enter
Website URL   The product/landing page you're promoting
Campaign Source   pinterest
Campaign Medium   cpc
Campaign Name   Your campaign name (e.g., summer_sale)
Campaign Term (optional)   Specific keywords (optional for Pinterest)
Campaign Content (optional)   Ad variation or creative ID (e.g., video1, carouselB)

You'll get a URL like:

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https://yourstore.com/product?utm_source=pinterest&utm_medium=cpc&utm_campaign=summer_sale&utm_content=video1
📌 Step 2: Add UTM Parameters to Your Pinterest Ad
When creating or editing an ad:

Go to Pinterest Ads Manager

Start a campaign or edit an existing one

In the "Destination URL" field of your ad, paste the full URL with UTM parameters

Example:

arduino
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https://yourstore.com/product?utm_source=pinterest&utm_medium=cpc&utm_campaign=launch2024
✅ Make sure to test the final URL before publishing to confirm it works and redirects correctly.

🔍 Step 3: Track Performance in Google Analytics
Go to Google Analytics → Acquisition → Campaigns → All Campaigns

Filter by:

Source/Medium: pinterest / cpc

Campaign name: utm_campaign value

Track:

Bounce rate

Session duration

Goal conversions or Shopify orders

🧠 Pro Tips
Use consistent naming conventions (e.g., lowercase, no spaces)

If running multiple ad creatives, include utm_content for A/B testing

If using Shopify: UTM tags are auto-captured in your "Sessions by referrer" and "Marketing attribution" reports

🔁 Bonus: Example UTM Template for Pinterest Ads
Campaign   URL
Launch Ad (Carousel)   https://yourstore.com/product?utm_source=pinterest&utm_medium=cpc&utm_campaign=launch&utm_content=carousel1
Retargeting   https://yourstore.com/product?utm_source=pinterest&utm_medium=cpc&utm_campaign=retargeting&utm_content=video2
Influencer Collab   https://yourstore.com/product?utm_source=pinterest&utm_medium=cpc&utm_campaign=collab&utm_content=influencer_jane

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