How often should I update my Pinterest Ads?

How often you should update your Pinterest Ads depends on a few factors, including your campaign goals, ad performance, and the type of products or services you're promoting. Regular updates to your ads help keep them fresh, relevant, and engaging for your audience. Here are some general guidelines for updating Pinterest Ads:

1. Ad Fatigue
What it is: Ad fatigue occurs when users see the same ads repeatedly, leading to a drop in engagement and performance. If your ads start to underperform (e.g., lower click-through rates or conversions), it may be a sign of ad fatigue.

How often to update:

If you notice that your engagement or conversion rates are declining, it's time to refresh your ad creative. This could be every 2–4 weeks depending on the ad's performance and the size of your audience.

Test new creatives regularly (images, videos, copy, etc.) to keep your ads fresh and appealing.

2. Seasonality & Promotions
What it is: Certain products or services may be more relevant during specific seasons, holidays, or promotional periods. For example, holiday-related products or back-to-school offers need to be promoted at the right time to capture user interest.

How often to update:

For seasonal promotions, update your Pinterest Ads to match the time of year, trends, or upcoming holidays (e.g., update for Christmas, Valentine's Day, Summer Sales, etc.).

If you're running flash sales or limited-time promotions, update your ads regularly to ensure they reflect your current offerings.

3. Ad Performance Monitoring
What it is: Regularly tracking the performance of your Pinterest Ads helps you identify which ads are performing well and which need adjustment.

How often to update:

Check the performance of your ads weekly. If a particular ad isn't getting the expected engagement or conversion rates, consider updating it.

A/B test different ad creatives and monitor the results to find which ones resonate the best with your audience. Rotate your best-performing creatives periodically to avoid ad fatigue.

4. Audience Changes & Targeting Adjustments
What it is: Over time, your target audience's behaviors or interests may change, which could affect how your ads perform.

How often to update:

Regularly review and optimize your audience targeting (at least every 2–4 weeks) to ensure your ads are reaching the right people.

Update your ad creative or messaging to better align with shifts in audience behavior, interests, or seasonal trends.

5. New Product Launches or Services
What it is: If you're launching a new product or service, you'll want to promote it through fresh Pinterest Ads to drive attention and sales.

How often to update:

Immediately after a launch, create new ads to introduce your product to the Pinterest audience. Use engaging imagery, videos, and promotions to get the word out.

Keep these ads running for a while after the launch, but periodically rotate new creative as your product line expands or as user interest shifts.

6. Ad Format and Style
What it is: Pinterest offers a variety of ad formats, such as Standard Pins, Video Pins, Carousel Pins, and Shopping Ads. Over time, you may want to experiment with different formats to keep your ads interesting and effective.

How often to update:

Test different ad formats and styles periodically to see what works best for your brand. For example, if you've been running image-based ads, try adding video pins to see if they perform better.

You can experiment with new formats every month to assess performance.

7. Ad Budget and Bidding Strategies
What it is: Adjusting your budget and bidding strategies can help optimize the performance of your ads, especially if you're running performance-based campaigns like conversions.

How often to update:

Review your budget and adjust your bidding strategy on a weekly or bi-weekly basis based on the performance of your ads. If you're not seeing desired results, consider testing new bids or increasing your ad spend to improve visibility.

Best Practices for Updating Pinterest Ads:
A/B Testing: Regularly test different images, videos, ad copy, and targeting strategies. Use the insights from these tests to optimize your ads.

Use Pinterest Trends: Stay on top of trending topics, popular search terms, and seasonal changes on Pinterest. Update your ads to reflect what users are interested in at the moment.

Rotate Ad Creatives: Even if your ads are performing well, it's a good idea to rotate new creatives every few weeks to prevent ad fatigue and keep the content fresh.

Leverage Pinterest's Dynamic Ads: If you're using Dynamic Retargeting Ads (which show users products they've previously interacted with), Pinterest will automatically update the products shown to match user interests. However, you should still update your general ad creatives periodically.

Conclusion:
To keep your Pinterest Ads performing well, it's important to update your ads regularly to combat ad fatigue, align with seasonal trends, optimize targeting, and reflect new product offerings. Refreshing your ads every 2–4 weeks is a good starting point, but also monitor ad performance weekly and make adjustments as needed based on campaign results. Keep experimenting with new creatives, formats, and targeting to ensure you're reaching and engaging your audience effectively.