How frequently will you refresh your creative assets on Pinterest?

Refreshing creative assets on Pinterest is important for keeping ads fresh, engaging, and relevant to users. The frequency at which creative assets should be refreshed can vary depending on several factors, such as the ad campaign objective, target audience, and ad format. Here are some general guidelines for refreshing creative assets on Pinterest:

1. Test and optimize: Brands should test and optimize their ad creative to determine what works best for their target audience. This includes testing different image formats, messaging, and calls-to-action. Once a brand has identified what works best, they can refresh their creative assets accordingly.

2. Seasonal events: Brands should refresh their creative assets to align with seasonal events, such as holidays, product launches, or events. This can help keep ads fresh and relevant to users.

3. Ad frequency: Brands should monitor ad frequency to ensure that users are not seeing the same ad too often. If users are seeing the same ad too frequently, they may become less engaged and less likely to convert. Refreshing creative assets can help prevent ad fatigue and keep users engaged.

4. Ad performance: Brands should monitor ad performance to determine when creative assets need to be refreshed. If ad performance starts to decline, it may be time to refresh the creative assets.

5. Best practices: Pinterest recommends refreshing creative assets every 3-6 months to keep ads fresh and engaging. However, this can vary depending on the ad campaign objective and target audience.

In summary, refreshing creative assets on Pinterest is important for keeping ads fresh, engaging, and relevant to users. Brands should test and optimize their ad creative, align with seasonal events, monitor ad frequency and performance, and follow Pinterest's best practices to determine the appropriate frequency for refreshing creative assets.