What ad formats are available on Pinterest?

Pinterest offers several ad formats to help businesses reach and engage with their target audience. Here are some of the ad formats available on Pinterest:

1. **Promoted Pins**: Promoted Pins are regular Pins that businesses pay to promote to a wider audience. They blend in with organic Pins but are marked as "Promoted." Promoted Pins can include images, text overlays, and a destination link to drive traffic to a website or app.

2. **Promoted Video Pins**: Promoted Video Pins allow businesses to share compelling video content with Pinterest users. These videos autoplay as users scroll through their feeds and can capture attention with engaging visuals and storytelling. Promoted Video Pins can include links to drive traffic to a website or app.

3. **Carousel Pins**: Carousel Pins allow businesses to showcase multiple images or videos within a single Pin. Users can swipe through the carousel to see different images or videos, making it a great format for showcasing a variety of products or telling a story.

4. **Promoted App Pins**: Promoted App Pins are designed to drive app installs and engagement. Businesses can promote Pins that feature their mobile apps, encouraging users to install or engage with the app directly from Pinterest.

5. **Shopping Ads**: Shopping Ads on Pinterest allow businesses to promote their products directly within the Pinterest platform. These ads include product images, descriptions, and pricing information, making it easy for users to discover and purchase products they're interested in.

6. **Collection Ads**: Collection Ads on Pinterest allow businesses to showcase a collection of products within a single ad unit. Users can explore the products featured in the collection and click through to make a purchase or learn more.

7. **Story Pins**: Story Pins are immersive, full-screen Pins that allow businesses to share dynamic and interactive content with Pinterest users. Story Pins can include images, videos, text, and links, providing an engaging way to tell a story or share content.

These ad formats provide businesses with various options to create engaging and effective advertising campaigns on Pinterest, whether they're looking to drive website traffic, promote products, increase app installs, or tell a compelling brand story.