How does Pinterest's "Lens" feature impact ad delivery?

Pinterest's "Lens" feature can impact ad delivery in several ways:

1. **Increased Engagement**: The Lens feature allows users to discover ideas and products by taking photos of items in the real world and finding visually similar results on Pinterest. Advertisers can leverage this feature to increase engagement with their ads by making their products more discoverable to users who use Lens to search for similar items.

2. **Targeting Opportunities**: Pinterest can use data from Lens searches to better understand users' preferences and interests, allowing advertisers to target their ads more effectively. By analyzing the types of items users are searching for using Lens, advertisers can tailor their ad campaigns to reach users who are most likely to be interested in their products or services.

3. **Product Discovery**: Advertisers can use the Lens feature to promote their products in a more natural and non-intrusive way. For example, users may use Lens to search for fashion inspiration and discover similar products available for purchase through Pinterest ads. This can lead to increased product discovery and drive higher engagement with ads.

4. **Visual Search Ads**: Pinterest offers visual search ads that allow advertisers to promote their products in search results when users use Lens to search for visually similar items. These ads appear alongside organic search results and can help advertisers increase visibility and drive traffic to their products.

Overall, the Lens feature can have a positive impact on ad delivery by increasing engagement, providing targeting opportunities, facilitating product discovery, and enabling visual search ads that align with users' search intent and preferences.