What ad formats are available for businesses to use on Pinterest Ads?

Businesses can choose from several ad formats when creating campaigns on Pinterest Ads. Each ad format offers unique features and capabilities to help businesses achieve their marketing goals. Here are the main ad formats available on Pinterest Ads:

1. **Promoted Pins**: Promoted Pins are standard Pins that businesses pay to promote to a wider audience. They appear in users' home feeds, search results, and relevant category feeds. Promoted Pins can include images, videos, or carousel formats and are designed to seamlessly blend in with organic content.

2. **Promoted Video Pins**: Promoted Video Pins allow businesses to showcase video content to Pinterest users. These video ads autoplay as users scroll through their feeds and can be up to 15 or 30 seconds long. Promoted Video Pins are effective for capturing users' attention and driving engagement.

3. **Carousel Pins**: Carousel Pins allow businesses to showcase multiple images or videos within a single ad unit. Users can swipe through the carousel to view different products, features, or aspects of a campaign. Carousel Pins are ideal for showcasing product collections, step-by-step tutorials, or storytelling sequences.

4. **Story Pins**: Story Pins are immersive, full-screen Pins that allow businesses to share multiple images, videos, and text in a single ad unit. Users can tap through the Story Pin to explore the content at their own pace. Story Pins are effective for telling brand stories, sharing how-to guides, or highlighting product features.

5. **Shopping Ads**: Shopping Ads enable businesses to promote their products directly within users' feeds. These ads feature product images, prices, and direct links to purchase the product. Shopping Ads are ideal for driving product discovery and purchase intent among Pinterest users.

6. **Dynamic Product Ads**: Dynamic Product Ads automatically promote relevant products to users based on their interests and interactions on Pinterest. These ads dynamically update with products tailored to each user, ensuring that users see items they are likely to be interested in based on their browsing behavior.

7. **Collection Pins**: Collection Pins allow businesses to combine multiple product images with a cover image in a single ad unit. Users can tap on the collection to view individual product images and links to purchase. Collection Pins are effective for showcasing product catalogs and driving product discovery.

8. **Promoted App Pins**: Promoted App Pins allow businesses to promote their mobile apps directly within users' feeds. These ads include an app icon, title, description, and install button, making it easy for users to download the app without leaving Pinterest.

By utilizing these ad formats, businesses can create engaging and effective advertising campaigns on Pinterest that drive brand awareness, engagement, and conversions among the platform's highly receptive audience.