How do you track the performance of Pinterest Ads?

Good question! Tracking the performance of Pinterest Ads usually involves a few key steps, depending on how deep you want to go. Here's the basic breakdown:

1. Install the Pinterest Tag
The Pinterest Tag is like Facebook Pixel — it's a piece of JavaScript code you put on your website.

It tracks actions like page visits, checkouts, signups, add-to-carts, etc.

You can set it up manually or use integrations (Shopify, WooCommerce, etc.).

This lets you measure conversions and optimize your ads for better results.

➡️ Pinterest Tag Setup Guide

2. Use Pinterest Ads Manager (Native Analytics)
Inside Pinterest Ads Manager, you'll see:

Impressions (how often your ad is shown)

Clicks (how many clicked your ad)

Outbound Clicks (how many clicked and left Pinterest to your site)

CTR (click-through rate)

CPC (cost per click)

Conversions (purchases, signups, etc., if Tag is installed)

ROAS (return on ad spend)

👉 You can break it down by campaign, ad group, creative (pin), audience, device, etc.

3. Set Up Conversion Events
You can define custom events like "Sign Up," "Purchase," "Add to Cart" using the Pinterest Tag.

Helps you track the real value ($$) behind the clicks, not just traffic.

4. Use UTM Parameters
Add UTM parameters to your ad URLs (Pinterest lets you do this easily).

Then track your Pinterest traffic and performance inside Google Analytics, Shopify Analytics, or wherever you do web tracking.

Example UTM:

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https://yourwebsite.com/?utm_source=pinterest&utm_medium=paid&utm_campaign=spring_sale
5. (Optional) Third-Party Analytics Tools
Tools like Triple Whale, Northbeam, Hyros, Wicked Reports can give even deeper tracking (especially for attribution across multiple platforms).

6. Monitor Key Metrics Depending on Your Goal
If you're focused on sales:

Cost per Acquisition (CPA)

ROAS

Total Conversions

If you're focused on traffic:

CPC

Outbound Clicks

CTR

If you're focused on awareness:

Impressions

Engagement Rate

Video Views (if using video ads)

TL;DR:
✅ Install Pinterest Tag
✅ Track inside Pinterest Ads Manager
✅ Add UTMs and monitor in Google Analytics
✅ Focus on the KPIs that match your goal