What's the best bidding strategy for Pinterest Ads?

Good question — bidding strategy on Pinterest Ads makes a huge difference depending on your goal. Here's the real talk:

🔥 Best Bidding Strategy by Campaign Goal:
Goal   Best Bidding Strategy   Why
Traffic (website visits)   Automatic (Lowest CPC)   Pinterest will automatically find the cheapest clicks. Good if you want more volume cheaply.
Conversions (purchases, signups)   Automatic (Lowest CPA) or Target CPA   Pinterest will optimize to get you the most conversions at the best cost. Target CPA if you know your exact profitable CPA.
Brand Awareness (reach, impressions)   Automatic (Maximize Impressions)   Focus on showing your ad to as many people as possible at the lowest CPM.
Catalog Sales (product feeds)   Dynamic Retargeting + Automatic Bidding   Pinterest will show products to people most likely to buy, adjusting bids dynamically.
🛠 Quick Bidding Strategy Tips:
Start with Automatic Bidding.

Pinterest's algorithm actually does a good job early on if you don't limit it too much.

Especially during the learning phase (first few days).

Move to Target CPA after data builds up.

Once you have 50+ conversions, you can set a target CPA and get more predictable results.

Don't Bid Too Low Early On.

If your bids are too low, your ads might not get delivery at all.

Let Pinterest collect some data first, then optimize.

Use "Enhanced Match" Feature with the Tag.

Helps Pinterest better track conversions → improves bidding optimization.

⚡ Pro Hack:
If you're running cold traffic (new audience):
➔ Start with Automatic (Lowest CPC or CPA) and broad targeting.

If you're retargeting (warm audience, like cart abandoners):
➔ Use Target CPA with a tighter budget and higher bid. You want to win those auctions!

🧠 Simple Pinterest Bidding Game Plan:
Launch campaign → Automatic bidding → Let it run 5-7 days.

Get enough data (at least 25-50 conversions if possible).

Switch to Target CPA to fine-tune profit margins.