How do I use text overlay effectively in Pinterest Ads?

Using text overlay effectively in Pinterest Ads is all about catching attention and driving action, without overwhelming the viewer. Here's how to do it right:

🔑 1. Keep It Short & Punchy
Pinterest users scroll fast—your text overlay should get to the point in 5–7 words max.

Examples:

✅ "Spring Outfit Ideas Under $50"

✅ "Quick & Healthy Weeknight Meals"

❌ "Check Out These Affordable Spring Outfits for Less Than $50!"

🎯 2. Highlight the Value Proposition
Make sure your text overlay answers: "What's in it for me?"

Discounts: "20% Off Today Only"

Solution: "No-Bake Desserts in 15 Minutes"

Trend: "2025 Home Decor Trends"

🎨 3. Use Bold, Readable Fonts
Stick to clean, sans-serif fonts.

Make sure the contrast between text and background is high.

Avoid script or hard-to-read styles unless it matches your brand and remains legible.

🖼� 4. Don't Crowd the Image
Leave room for Pinterest's interface (like Save buttons or cropping).

Place text where it won't cover the product or key visuals.

Center or top-align text for best results.

🎨 5. Brand Consistency
Use your brand's colors, tone, and typefaces so people recognize your style in the feed.

✅ 6. Add a Subtle Call-to-Action (CTA)
Encourage clicks with a soft CTA:

"Shop Now"

"Get the Recipe"

"Try This Look"

🧪 7. A/B Test Variations
Test different:

Phrases

Font sizes

Text positions

See which ones get the most engagement or clicks.