How do I schedule my Pinterest Ads?

Scheduling your Pinterest Ads is a great way to ensure your campaigns run at the optimal times for your target audience. Pinterest offers a feature called Campaign Scheduling, which allows you to set a start and end date for your ads, as well as control the delivery times. Here's how you can schedule your Pinterest Ads:

1. Create a New Campaign
First, you need to create a new campaign. Follow these steps:

Go to Pinterest Ads Manager: Log in to your Pinterest Business Account and go to the Ads Manager.

Click on 'Create Campaign': In the Ads Manager, click on the Create Campaign button to start a new campaign.

Select Your Campaign Objective: Choose the campaign objective that aligns with your goal, such as Traffic, Conversions, or Brand Awareness.

2. Set Campaign Dates and Time
Once you've chosen your campaign objective and created your ad, you'll have the option to set the start and end date for your campaign.

Set the Start Date:

On the campaign creation page, scroll down to Campaign Settings.

Here, you will see the option to set the Start Date. Select the date and time when you want your campaign to begin.

Set the End Date:

You can also specify an End Date to automatically stop your campaign. If you don't set an end date, the campaign will run indefinitely until you manually pause or stop it.

Define Time Zone:

Make sure you select the appropriate time zone for your campaign if it's different from your current location.

3. Set Up Ad Group Schedule (Optional)
If you want more control over the specific times your ads are shown, you can schedule ads within an Ad Group.

Click on the Ad Group: After selecting your campaign objective, you'll set up the ad group, which includes targeting, budgeting, and bidding options.

Set Specific Times (Dayparting):

Pinterest allows you to define specific times of day your ads should appear. This is called Dayparting.

You can choose specific hours of the day when you want your ads to run, ensuring they show up when your target audience is most active.

For example, if you know your audience tends to shop in the evening, you can schedule your ads to only show during those hours.

Note: Dayparting might not be available in all countries or for all types of campaigns.

4. Budgeting and Bid Settings
When scheduling your ads, you'll also set your budget and bid strategy.

Choose Your Budget:

You can set a daily budget or a lifetime budget for your campaign.

Daily Budget: The maximum amount you're willing to spend per day.

Lifetime Budget: The maximum total amount you're willing to spend over the entire duration of the campaign.

Set Bidding Strategy:

Pinterest offers different bidding options (e.g., Cost Per Click (CPC), Cost Per 1,000 Impressions (CPM), or Target Return on Ad Spend (ROAS)) based on your campaign goal. Choose the one that fits your objectives best.

5. Launch and Monitor Your Campaign
Once you've set your campaign and ad group schedule, you can Launch the Campaign. Pinterest will automatically follow your scheduled start and end times.

Monitor Performance: After launching, you can track the performance of your campaign and make adjustments if needed. If you want to pause or stop the campaign before the scheduled end, you can do so at any time.

6. Editing Scheduled Ads (If Needed)
If you need to adjust your ad schedule after your campaign has been launched, you can do so by:

Going to Ads Manager and selecting your active campaign.

Clicking on the campaign or ad group you want to edit.

Changing the start and end dates or adjusting the time of day your ads are shown.

Tips for Effective Scheduling:
Target Audience Time Zones: If your target audience is spread across multiple time zones, make sure your ad schedule takes that into account.

Holiday and Seasonal Campaigns: If your campaign is tied to a specific event (like a sale or holiday), set your schedule well in advance to ensure your ads are running at the right time.

Experiment with Time of Day: Test different times of day to determine when your audience is most engaged. For example, some users may be more active in the evening after work, while others might browse Pinterest in the morning.

By scheduling your Pinterest Ads effectively, you can ensure your campaigns reach your audience at the best possible times, maximizing the chances of engagement and conversions!