How can I leverage seasonal trends in Pinterest Ads?

Leveraging seasonal trends in Pinterest Ads is one of the most effective ways to increase visibility, engagement, and conversions. Pinterest users are planners—they search for inspiration weeks or even months before a season, holiday, or life event. That gives you a powerful opportunity to align your ads with what your audience is already searching for.

Here's how you can strategically tap into seasonal trends on Pinterest:

🍂 1. Use the Pinterest Trends Tool
Start by identifying what's trending seasonally using Pinterest Trends.

What it offers:
Search volume over time

Related keywords

Trending searches by region

Seasonal spikes

Examples of seasonal topics:
Season/Holiday   Common Trends
January   Fitness goals, healthy recipes, decluttering
February   Valentine's Day, date night outfits, love quotes
Spring   Gardening, spring cleaning, Easter, weddings
Summer   Travel, swimwear, BBQ recipes, DIY crafts
Fall   Halloween, cozy decor, Thanksgiving recipes
Winter   Christmas, New Year's Eve, gift guides
Tip: Start planning 45–60 days in advance of key seasons!

📆 2. Build a Seasonal Pinterest Marketing Calendar
Map out key holidays, events, and seasonal moments relevant to your business, and schedule your campaigns accordingly.

Your calendar should include:
Launch dates for ads (start early)

Creative deadlines (images/videos)

Key themes (e.g., "Holiday Gifting" or "Summer Vibes")

Pinterest trends insights per season

Sample Timeline for Christmas Ads:
October: Launch teaser Pins or gift ideas

Early November: Begin paid campaigns

Late November: Promote Black Friday / Cyber Monday deals

December: Focus on last-minute gift guides & express shipping

📸 3. Create Seasonally-Relevant Visuals
Pinterest is a visual platform, so tailor your Pins to reflect the look and feel of each season.

Design Tips:
Use seasonal colors (e.g., pastels for spring, warm tones for fall)

Include text overlays with timely messaging (e.g., "Fall Wardrobe Must-Haves")

Show your product in seasonal settings (e.g., cozy sweater in a fall forest)

Add clear CTAs (e.g., "Shop Holiday Gifts" or "Get Summer-Ready")

Format Tip: Use vertical image sizes like 1000x1500 px and prioritize mobile-friendly designs.

🛍� 4. Adapt Product Messaging to the Season
Even if your product is evergreen, you can position it differently based on the time of year.

Example:
A yoga mat:

January: "New Year, New You – Start Your Fitness Journey"

Summer: "Stay Fit On-the-Go – Lightweight Travel Yoga Mat"

Holiday Season: "Gift Wellness – Yoga Mats for Every Body"

Pro Tip:
Bundle your products into seasonal collections or gift guides and promote them with Pinterest Shopping Ads.

📈 5. Use Seasonal Keywords in Ad Targeting
Pinterest Ads allow you to target by keywords, interests, and demographics. Use seasonal terms to improve relevance and ad rank.

How to Find Keywords:
Use the Pinterest Ads Manager's keyword tool

Use Pinterest Trends to explore rising searches

Try long-tail phrases like:

"Fall fashion for women"

"Holiday dinner table setting"

"DIY summer backyard decor"

📌 Add seasonal keywords to your Pin titles, descriptions, and alt text for improved visibility.

🧪 6. A/B Test Seasonal Creatives and Copy
Test different versions of your seasonal Pins and ads to see what resonates best.

Test Variables:
Headlines (e.g., "Spring Cleaning Essentials" vs. "Declutter Your Home Today")

Visuals (holiday-themed vs. minimal)

CTAs ("Shop Now" vs. "Get Inspired")

Color palettes and layouts

Use Pinterest Ads Manager's reporting to identify top performers and scale up what works.

🔁 7. Repurpose and Resurface Top-Performing Seasonal Content
Good content doesn't have to be one-and-done! Reuse high-performing seasonal Pins by refreshing them.

How to repurpose:
Update visuals or copy to match the new year/season

Turn a static Pin into a video Pin or carousel Pin

Create a "Best of [Season]" board for inspiration

Bonus: Pinterest often rewards consistent posting and engagement with improved distribution in the feed.

💡 8. Create Thematic Pinterest Boards for Each Season
Organize your seasonal content into themed boards that attract and retain audience interest.

Board Ideas:
"Spring Style Ideas"

"Back to School Must-Haves"

"Holiday Gift Ideas Under $50"

"DIY Fall Decor"

These boards act like landing pages for inspiration seekers—and boost the performance of your seasonal ads.

🔄 Recap: Seasonal Trend Strategy Checklist
✅ Use Pinterest Trends to discover rising topics
✅ Build a marketing calendar around seasonal peaks
✅ Design timely, seasonal Pin creatives
✅ Adjust product messaging to reflect seasonal use
✅ Target seasonal keywords in ad campaigns
✅ A/B test creatives, visuals, and CTAs
✅ Repurpose successful seasonal content annually
✅ Organize Pins into seasonal boards for long-term engagement