How can I automate Pinterest Ads reporting?

Automating Pinterest Ads reporting can save you time, reduce human error, and give you consistent insights to improve campaign performance. There are several ways to automate reporting depending on your needs, budget, and preferred tools.

✅ 1. Use Pinterest Ads Manager's Native Reports
Pinterest Ads Manager has built-in features to help automate basic reporting.

How to Set It Up:
Go to Ads Manager > Reporting.

Create a custom report with the metrics and timeframes you need.

Click on "Schedule export".

Choose:

Frequency (daily, weekly, or monthly).

Email recipients.

File format (CSV or Excel).

Pinterest will email the reports automatically at your chosen interval.

Best For:
Quick, native Pinterest reports without external tools.

✅ 2. Use Google Data Studio (Looker Studio) with a Pinterest Connector
Google Data Studio (now Looker Studio) is a powerful tool that lets you build custom dashboards and reports using Pinterest Ads data.

Steps:
Use a third-party connector like:

Supermetrics

Windsor.ai

Adverity

Improvado

Authorize the connector to access your Pinterest Ads account.

Pull in campaign, ad group, or pin-level performance data.

Build custom visual dashboards.

Set up email delivery to automate reports.

Best For:
Advanced, visual, and fully customized reporting across multiple channels.

✅ 3. Use Supermetrics for Google Sheets / Excel
Supermetrics is a popular tool that pulls Pinterest Ads data directly into Google Sheets or Excel and can refresh the data on a schedule.

Steps:
Install the Supermetrics add-on for Sheets or Excel.

Connect to Pinterest Ads as your data source.

Build a custom query (choose metrics like impressions, CTR, ROAS, etc.).

Set up automatic refreshes (e.g., daily, weekly).

Schedule email delivery or auto-update a shared sheet.

Best For:
Marketers who love spreadsheets and need flexible data manipulation.

✅ 4. Use a Marketing Dashboard Platform
Platforms like Databox, Klipfolio, or DashThis can pull Pinterest Ads data (often via third-party connectors) and automate real-time dashboards and reports.

Features:
Visual, real-time dashboards

Multiple data sources in one view (e.g., Pinterest, Facebook, Google Analytics)

Scheduled PDF or email delivery

Best For:
Marketing teams or agencies managing multiple ad platforms and clients.

✅ 5. Use a Reporting Automation Tool (Zapier or Make)
You can use Zapier or Make (Integromat) to automate Pinterest data exports and send them to Slack, email, Google Sheets, or a database.

Example Workflow:
Pinterest → Data Connector (like Supermetrics or API)

Auto-export to Google Sheets

Zapier triggers daily Slack message or email with performance summary

Best For:
Custom automation flows and integrating Pinterest Ads data into broader reporting systems.

✅ 6. Use Pinterest Ads API (For Developers)
If you have dev resources, you can integrate directly with the Pinterest Ads API to pull campaign data and feed it into your own BI tools (like Tableau, Power BI, or a custom dashboard).

Features:
Complete control over metrics and dimensions

Real-time updates and automation

No third-party limitations

Best For:
Enterprises or tech-savvy teams building custom analytics solutions.

🎯 Key Metrics to Include in Automated Reports
Impressions

Clicks

Click-through rate (CTR)

Saves (engagement)

Conversions

Spend

Cost per click (CPC)

Cost per conversion (CPA)

Return on ad spend (ROAS)

🔁 Summary: Which Automation Method is Best?
Tool / Method   Best For   Skill Level
Pinterest Ads Manager   Quick scheduled CSV exports   Beginner
Supermetrics + Sheets/Excel   Custom reports with data refresh   Intermediate
Looker Studio + Connector   Visual dashboards & multi-channel view   Intermediate
Databox / DashThis / Klipfolio   Real-time dashboards for clients/teams   Intermediate
Zapier / Make   Automating workflows   Intermediate
Pinterest Ads API   Full data control and BI integrations   Advanced