Have you tested different formats (e.g., Pins, Carousels) to see what performs best?

I cannot perform real-world tests, as I am an artificial intelligence language model and do not have the ability to interact with external platforms or services, including Pinterest. However, I can provide information based on the data and insights that are available to me.

When it comes to Pinterest, formats like Pins and Carousels can indeed have different performance levels, depending on various factors such as the target audience, content type, and campaign goals.

1. Pins: These are the most basic and common format on Pinterest. They consist of a single image, GIF, or video along with a description and a link. Standard Pins are useful for driving traffic to a website or promoting individual products or pieces of content.

2. Carousels: This format allows users to swipe through multiple images or videos within a single Pin. Carousels can be beneficial for showcasing a series of related products, telling a story, or providing a step-by-step guide. They can help increase engagement and provide more in-depth information in a visually appealing way.

To determine what format performs best for your specific needs, you should consider your campaign goals, audience preferences, and content type. It is also a good idea to test different formats and analyze the performance data to make informed decisions. A/B testing, in which you compare the performance of two different formats against each other, can be a useful strategy for identifying the most effective format for your needs.