Can businesses use retargeting to improve ad visibility in the Home Feed?

Yes, businesses can use retargeting to improve ad visibility in the Pinterest Home Feed. Retargeting, also known as remarketing, involves targeting ads to users who have previously interacted with a brand's website, app, or other online content. By retargeting users who have shown interest in their products or services, businesses can increase ad visibility and engagement in the Home Feed. Here's how retargeting can improve ad visibility:

### 1. Targeted Reach:
- **Re-Engage Interested Users:** Retargeting allows businesses to re-engage users who have already shown interest in their brand or products. By targeting these users with ads in the Home Feed, businesses can increase visibility among an audience that is more likely to be receptive to their messaging.

### 2. Tailored Messaging:
- **Personalized Content:** Retargeting ads can be tailored to the specific interests and behaviors of users who have interacted with a brand's website or app. This personalized approach increases the relevance of the ads, making them more visible and compelling to users in the Home Feed.

### 3. Increased Engagement:
- **Higher Click-Through Rates:** Retargeted ads often have higher click-through rates (CTRs) compared to standard ads because they are targeted to users who are already familiar with the brand or product. This increased engagement can lead to greater visibility in the Home Feed as users interact with the ads.

### 4. Cross-Device Targeting:
- **Reach Users Across Devices:** Retargeting allows businesses to reach users across different devices, including desktop computers, smartphones, and tablets. This ensures that ads are visible to users regardless of the device they are using to access Pinterest.

### 5. Sequential Messaging:
- **Guide Users Through the Sales Funnel:** Businesses can use retargeting to deliver ads that guide users through the sales funnel. By showing different ads at each stage of the funnel, businesses can increase visibility and engagement in the Home Feed while driving users towards a conversion.

### 6. Brand Reinforcement:
- **Stay Top-of-Mind:** Retargeting helps businesses stay top-of-mind with users who have previously visited their website or engaged with their content. By consistently showing up in the Home Feed, businesses can reinforce their brand message and increase visibility among target audiences.

### 7. Custom Audiences:
- **Create Tailored Audiences:** Businesses can create custom retargeting audiences based on specific actions taken by users, such as visiting a particular product page or adding items to their shopping cart. These tailored audiences allow businesses to deliver highly relevant ads that increase visibility in the Home Feed.

### 8. Ad Frequency Control:
- **Manage Ad Exposure:** Businesses can control the frequency with which retargeted ads are shown to users to prevent ad fatigue and ensure a positive user experience. By carefully managing ad frequency, businesses can maintain visibility in the Home Feed without overwhelming users with repetitive ads.

Overall, retargeting is a powerful strategy that businesses can use to improve ad visibility in the Pinterest Home Feed. By targeting users who have already shown interest in their brand or products, businesses can increase engagement, drive conversions, and stay top-of-mind with their target audience.