Have you tested different formats (e.g., Pins, Carousels) to see what performs best?

As an AI language model, I don't have direct access to testing data, but I can share insights based on general trends and best practices observed in digital marketing:

1. **Single Pins**: Single Pins are the most common format on Pinterest. They consist of a single image or video with a description and link. They are straightforward and can be effective in capturing attention with a compelling visual.

2. **Carousel Pins**: Carousel Pins allow you to feature multiple images or videos within a single Pin. Users can swipe through to see more content. This format can be great for showcasing different product features, step-by-step guides, or a series of related images.

3. **Video Pins**: Video Pins autoplay as users scroll through their feed. They can be up to 15 minutes long and are effective for storytelling, demonstrations, tutorials, and engaging content that captures attention quickly.

4. **Story Pins**: Story Pins are immersive, full-screen experiences that allow users to swipe through multiple pages of images, videos, and text. They are great for content that tells a narrative, shares tips or ideas, or provides inspiration.

When testing different formats on Pinterest, consider these factors:

- **Engagement**: Measure how users interact with each format. Are they clicking through to your website or saving the Pin?

- **Visibility**: Monitor how often your Pins appear in users' feeds and how much engagement they receive compared to other formats.

- **Conversion Rate**: Evaluate which format drives the highest conversion rate. This could include sales, sign-ups, or other actions you want users to take.

- **Brand Awareness**: Consider how each format contributes to increasing awareness of your brand or products among Pinterest users.

To determine which format performs best for your specific goals and audience, it's essential to conduct A/B testing. Test different formats, visuals, messaging, and calls to action to gather data and optimize your Pinterest advertising strategy accordingly.