Can you target multiple interests at once on Pinterest Ads?

Yes, you can target multiple interests at once in Pinterest Ads, but there are some important nuances to keep in mind.

How to Target Multiple Interests at Once:
Interest Targeting Layer: When setting up your ad campaign in Pinterest Ads Manager, you can select multiple interest categories for your targeting. Pinterest allows you to choose multiple interest categories to create a more refined audience. For example, you might want to target users who are interested in Home Décor and DIY Projects at the same time.

Interest Combinations: Pinterest's interest targeting allows you to combine various related or even slightly unrelated interests. For instance, you could target:

Fitness + Healthy Eating

Fashion + Sustainable Living

Travel + Adventure

How It Works: Pinterest will serve your ad to users who match any of the selected interest categories, so if someone is interested in one or more of the interests you've selected, they can be shown your ad.

What to Keep in Mind:
Interest Overlap: While you can select multiple interests, there's a possibility of overlap in the audience. For example, someone interested in both fashion and home décor might see your ad even if your product only fits one of those categories. You may get broader reach but may also experience less specific targeting.

Audience Size: The more interests you select, the larger your potential audience will be, which could help with ad reach. However, if you select too many broad interests, your targeting could become too general, leading to lower engagement rates or inefficient ad spend.

Refining with Additional Filters: You can combine interest targeting with other targeting options like demographics (age, gender, location) and keywords to create a more refined audience. This will help make sure your ad reaches people who are more likely to be interested in your product.

No AND/OR Logic: Pinterest Ads Manager doesn't offer a specific AND/OR logic for combining interests in the way that some other platforms like Facebook Ads do. This means your ad will show to anyone who matches any of the selected interests, but Pinterest doesn't let you narrow it down to people who match all of them at once.

Example of Multiple Interest Targeting:
If you run a home improvement business, you might target interests like:

Home Décor

DIY Projects

Gardening

Interior Design

This helps broaden your audience to anyone who may be interested in home improvement, whether they focus more on DIY or are just interested in decorating. You can even combine this interest targeting with demographic filters like homeowners or people in specific regions to refine the audience further.

Key Tips for Targeting Multiple Interests:
Start with a Broad Range: When you're just starting, consider selecting a mix of related interests to see what works best for your campaign.

Test Combinations: Try different combinations of interests and monitor which combinations drive the best results.

Use Keyword Targeting: Combine interest targeting with keywords to ensure your ads align more precisely with user intent.

Conclusion:
Yes, you can target multiple interests at once in Pinterest Ads, and doing so can help you reach a broader audience. However, it's important to balance breadth and specificity by refining your targeting using additional filters like keywords or demographics to ensure your ads are shown to the most relevant users.