Can you retarget users on Pinterest? If so, how?

Absolutely, yes, you can retarget users on Pinterest — and it's actually one of the most underrated retargeting platforms right now. 🔥

Here's the full how-to broken down:

📌 How Retargeting Works on Pinterest
You can retarget people based on:

Website activity (like visits, add to carts, purchases)

Engagement on your Pins (like saves, clicks, closeups)

Your customer lists (email addresses, phone numbers)

Mobile app activity (if you have an app and set up the SDK)

🛠� Step-by-Step: How to Set Up Retargeting on Pinterest
1. Install the Pinterest Tag
Like the Facebook Pixel, you need a Pinterest Tag on your website.

It tracks what users do: page views, sign-ups, add to carts, checkouts, etc.

👉 You can get your Pinterest Tag from:
https://ads.pinterest.com/conversion_tags/

✅ Pro Tip: Make sure you set up Standard Events (like AddToCart, Purchase) and Enhanced Match if possible (for better tracking).

2. Create Your Audience
Inside Pinterest Ads Manager:

Go to Audiences > Create Audience.

Choose the type:

Visitors to your site (website activity)

Engaged with your Pins (pin interactions)

Customer List (CSV upload)

App Activity (if using an app)

✅ Pro Tip: Build different retargeting segments, like:

Visited product page but didn't purchase

Added to cart but abandoned

Engaged with a specific Pin collection

3. Launch a Retargeting Campaign
Create a new campaign → select a Conversion or Consideration objective.

In the ad group, choose your custom audience that you just created.

Then set your budget, ad creatives, and targeting.

✅ Pro Tip: Retargeting campaigns usually work better with higher daily budgets ($10–30/day) because your audience is smaller and you want faster learning.

🧠 Smart Retargeting Strategies:
Audience   Retarget With
Viewed product page but no cart   Carousel ad showing similar products
Added to cart but no purchase   Dynamic retargeting with discount offer
Engaged with Pins   Video ad or story pins to pull them deeper
Past buyers   Upsell or "thank you" campaigns
⚡ Special: Pinterest Dynamic Retargeting
If you have a product catalog connected (like Shopify store + Pinterest feed), you can do dynamic retargeting:

Someone looks at Product A → Pinterest automatically shows an ad with Product A later.

✅ Pro Tip: You need Pinterest Catalogs + Pinterest Tag set up for this.

🎯 TL;DR:
Can you retarget?   YES 🔥
Ways to retarget?   Website visitors, pin engagement, customer list
Needed setup?   Pinterest Tag, Standard Events, optionally Catalog Feed
Pro Tip?   Layer retargeting audiences + update creatives every few weeks to avoid ad fatigue