Can I use video Pins in my Pinterest Ads?

Yes, you can absolutely use Video Pins in your Pinterest Ads! Video Pins are a highly effective way to engage users, capture attention, and convey your brand's message in a dynamic way. Pinterest has been promoting video content because it tends to drive higher engagement compared to static images.

How to Use Video Pins in Pinterest Ads
Here's how you can set up a campaign using Video Pins:

1. Create a New Campaign
Start by creating a new campaign in Pinterest Ads Manager:

Log into your Pinterest Business Account.

Go to Ads Manager and click on Create Campaign.

Choose your campaign objective, such as Traffic, Conversions, Brand Awareness, etc.

2. Set Up an Ad Group
Once you've chosen your campaign objective, you'll be prompted to create or edit an Ad Group. This includes targeting, budgeting, and bidding settings.

3. Upload Your Video Pin
Once you've set up your ad group, you can upload your video. Here's how:

Choose the 'Create Ad' Option: After setting your targeting and budget, click on Create Ad under the Ad Group.

Select 'Video' as the Pin Type: You'll be given the option to create different types of ads. Select the Video Pin option.

Upload Your Video:

Video Length: Pinterest allows video lengths between 4 seconds and 15 minutes, but videos between 6 to 30 seconds tend to perform best.

File Format: Ensure your video file is in one of the acceptable formats, such as .mp4, .mov, or .avi. The maximum file size is 2GB.

Add a Thumbnail Image (Optional): Pinterest will automatically generate a thumbnail from your video, but you can also upload a custom thumbnail image.

Enter a Title, Description, and URL:

Title: Write a concise, attention-grabbing title.

Description: Add a detailed description with relevant keywords.

Destination URL: Link your video to a specific landing page or website for users to click through.

4. Choose Your Targeting Options
Set your target audience, including demographic details like age, gender, location, interests, and behaviors. You can also use retargeting to show ads to people who have already interacted with your content or visited your website.

5. Set Your Budget and Bidding Strategy
Decide on your budget (daily or lifetime) and choose your bidding strategy. You can opt for automatic bidding or manual bidding, depending on how much control you want over your costs.

6. Launch the Campaign
Once everything is set up, click Launch to go live with your Video Pin ad!

Best Practices for Video Pins:
Engaging from the Start: Video Pins should grab attention in the first few seconds. Try using bold text or eye-catching visuals to hook viewers right away.

Keep It Short: Shorter videos (15-30 seconds) generally perform better as they are more likely to be watched in full.

Mobile-Friendly: Make sure your videos are optimized for mobile, as most Pinterest users access the platform via mobile devices.

Use Captions: Many users watch videos without sound, so using captions can help convey your message without needing audio.

Clear Call-to-Action: Make sure your video has a clear call-to-action (CTA), whether it's visiting your website, signing up, or making a purchase.

Test Different Videos: Run A/B tests to see which videos resonate best with your audience and drive the most conversions.

Advantages of Video Pins in Pinterest Ads:
Higher Engagement: Videos tend to capture attention more effectively than static images, leading to better engagement rates.

More Information: Videos allow you to showcase your product or service in a dynamic way, helping to tell a story or demonstrate how your product works.

Increased Brand Awareness: Video content is memorable, which can lead to higher brand recall and awareness.

Pinterest's Algorithm: Pinterest prioritizes fresh, engaging content. Video Pins can help increase the visibility of your brand.

Measuring Video Pin Performance
You can track the performance of your Video Pins by monitoring metrics like:

Video Views: How many times the video has been viewed.

Engagement: Likes, comments, and repins.

Conversions: Actions like website visits, sign-ups, or purchases.

Click-Through Rate (CTR): The percentage of users who clicked through to your website after watching your video.

Summary:
Yes, you can use Video Pins in Pinterest Ads, and they're a great way to increase engagement and visibility for your brand. Just upload your video, optimize your campaign settings, and follow best practices for creating effective, mobile-friendly videos with strong CTAs.