Can I run Pinterest Ads internationally?

Yes, you can run Pinterest Ads internationally! Pinterest allows advertisers to target audiences in multiple countries and regions, making it a great platform for global advertising.

How to Run Pinterest Ads Internationally:
When setting up your Pinterest Ads campaign, you can choose the countries, regions, or cities where you want your ads to appear. Here's how:

1. Choose Your Target Locations
During the campaign setup process in Pinterest Ads Manager, you'll be able to define your target audience. Under the location section, you can select one or more countries, regions, or even specific cities where you want your ads to run.

2. Available Countries and Languages
Pinterest Ads are available in a wide variety of countries and regions around the world. The platform supports multiple languages and currencies as well. Some countries where Pinterest Ads are supported include:

United States

United Kingdom

Canada

Australia

Germany

France

Italy

Spain

India

Brazil

Japan

Mexico

Netherlands

Sweden

And many more!

When you select the countries or regions you want to target, Pinterest will automatically adjust the language of your ads to suit the local audience.

3. Targeting by Location
In addition to choosing specific countries or regions, you can target more granular locations like:

Cities: If you want to target users in a specific city, you can specify that in your location targeting.

Radius Targeting: If you want to target users within a certain radius around a location (e.g., within 50 miles of a particular city), you can use radius targeting.

4. Ad Creative Considerations for International Ads
Language: Ensure your ad copy, image text, and landing page are tailored to the local language and culture. If you're targeting multiple countries with different languages, consider creating separate ads for each language.

Currency: Pinterest allows you to set up your campaigns using the appropriate currency for the region you're targeting. For example, if you're targeting the UK, you'll be able to set your currency to GBP.

Cultural Sensitivity: Consider the cultural preferences and norms of your international audience when creating your ads. Localize your visuals and messages for better engagement.

5. Budget and Bidding for International Campaigns
When running international campaigns, Pinterest lets you set budgets and bidding strategies just like you would for local campaigns. You can choose between:

Daily Budget: Minimum of $1/day (depending on your location).

Lifetime Budget: Minimum of $50 for the total duration of your campaign.

6. Consider Time Zones and Ad Scheduling
Keep in mind the time zone differences when setting up your campaign's schedule. You can schedule your ads to run at specific times or days to align with the target audience's local time zone.

Summary:
Yes, Pinterest Ads can be run internationally, and you have the ability to target users in various countries, regions, or even specific cities. When creating your international campaign, consider location targeting, local languages, cultural nuances, and appropriate budgets to effectively engage your global audience.