How does Pinterest handle ad visibility for new advertisers in the Home Feed?

Pinterest provides new advertisers with opportunities to gain visibility in the Home Feed through various means, including introductory offers, ad placement options, and support resources. Here's how Pinterest handles ad visibility for new advertisers in the Home Feed:

1. **Introductory Offers:** Pinterest may offer introductory credits or incentives to new advertisers to encourage them to start advertising on the platform. These credits can be used to run ad campaigns and increase visibility in the Home Feed, allowing new advertisers to test the platform and gain initial exposure to their target audience.

2. **Ad Placement Options:** Pinterest offers a range of ad placement options, including Promoted Pins, video ads, carousel ads, and story pins. New advertisers can choose the ad format that best fits their goals and budget, allowing them to create engaging ad content that resonates with users in the Home Feed.

3. **Targeting and Optimization:** Pinterest provides robust targeting and optimization options that allow advertisers to reach their desired audience effectively. New advertisers can leverage targeting criteria such as demographics, interests, keywords, and behaviors to ensure that their ads are shown to the right users in the Home Feed.

4. **Support Resources:** Pinterest offers support resources and guidance to help new advertisers get started with advertising on the platform. This may include educational resources, tutorials, best practices, and dedicated support channels to assist new advertisers in creating effective ad campaigns and maximizing visibility in the Home Feed.

5. **Performance Tracking:** Pinterest provides performance tracking tools and analytics that allow new advertisers to monitor the performance of their ad campaigns in real-time. Advertisers can track metrics such as impressions, clicks, saves, and conversions to evaluate ad performance and optimize for better visibility in the Home Feed.

6. **Ad Review Process:** Pinterest's ad review process ensures that ads meet the platform's quality standards and ad policies before being displayed to users in the Home Feed. New advertisers can submit their ad creative for review, and once approved, their ads will be eligible for visibility in the Home Feed.

Overall, Pinterest aims to provide new advertisers with the tools, resources, and support they need to increase visibility in the Home Feed and achieve their advertising goals on the platform. By leveraging Pinterest's ad offerings and support services, new advertisers can effectively reach their target audience and drive results with their ad campaigns.